2. WHAT IS SOCIAL MEDIA?
⢠Social Media can be defined in the Websters
dictionary as:
A form of electronic communication through
which users create online communities to
share information, ideas, personal messages
and other content (as pictures and videos)
3. WHY IS SOCIAL MEDIA SO POPULAR?
⢠Social media become publicly available in 2004,
since then it has completely changed the way we
communicate and share information. There are
many popular social media sites that are used on a
daily basis, however through the course of this
presentation we will be focusing on Facebook,
Twitter, and YouTube.
⢠We have access to social media 24/7. It has
completely immersed ourselves in our day to day
life. We access it through our computers, cell
phones, gaming devices, tablets and iPod. It allows
us to share any type of information instantly and
communicate with others that we might not be able
to by other means.
4. ADVERTISING IN SOCIAL MEDIA
⢠Advertising in Social media
really began to skyrocket in
2004. Since then it is virtually
everywhere we look. Each
year marketers come up
with new and interesting
ways to market there
product. Sometimes
making it mandatory for
users to view there ad
before continuing to the
social media website.
5. ADVERTISING ON FACEBOOK
⢠Marketers have begun to develop
âFacebook pagesâ were users can
âlikeâ it to receive updates,
exclusive offers and promotions.
Generally it is free advertising, thus
marketers have jumped all over this
opportunity.
74% of all marketers say Facebook is important to
their lead generation strategies. (Source: HubSpot
2013)
6. FACTS ABOUT MARKETING ON
FACEBOOK
On Facebook, brand posts
get half of their reach within
30 minutes of being posted.
(Source: Socialbakers 2013)
Companies that generate
more than 1,000 Facebook
Likes also receive nearly
1,400 website visits a day.
(Source: HubSpot 2013)
85% of fans of brands on
Facebook recommend
brands to others, compared
to 60% of average users.
(Source: Syncapse 2013)
52% of all marketers have
found a customer via
Facebook in 2013. (Source:
HubSpot)
7. ADVERTISING ON TWITTER
⢠Like Facebook,
advertising on Twitter
has boomed
especially in 2013.
Marketers hire people
to âTweetâ about the
product or service,
and exclusive offers.
Celebrityâs are also
paid to tweet about a
product or service.
HubSpot customers with over 1,000 Twitter followers
generate more than 800 new website visitors a
month. (Source: HubSpot 2013)
8. ADVERTISING ON YOUTUBE
⢠YouTube has been a
fantastic source for users
to post and view videos of
almost anything from
tutorials, music videos, to
home movies and so
much more. In recent
years YouTube has made
it mandatory to watch
commercials at random
before you watch the
video you intend too.
9. FACTS ABOUT ADVERTISING ON
YOUTUBE
Advertising generally
occurs in two forms, video
format or picture format at
the bottom of the video you
select to watch
Thousands of advertisers are
using TrueView in-stream and
75% of the in-stream ads are
now skippable (YouTube
2013)
They have more than a million
advertisers using Google ad
platforms, the majority of
which are small businesses
(YouTube 2013)
10. WHY PEOPLE CHOOSE SOCIAL
MEDIA ADVERTISING
Approximately 46% of online
users count on social media
when making a purchase
decision. (Source: Nielsen
2013)
It keeps the market
up to date on
current trends
Itâs FREE!
It reaches millions of
users instantly
It generates billions in
revenue annually
11. ARE THERE NEGATIVE ASPECTS TO
ADVERTISING IN SOCIAL MEDIA?
Although there are many positive aspects of
advertising in social media, there are always
cons involved. I believe the biggest negative
aspect in using social media as a marketing
tool, is that there has to be constant updates,
and it takes a team of talented people to
design and keep up with the ever changing
market. Conventional advertising (magazines,
television) requires updates and new ads every
several weeks to months. However with the
high demand of social media sites these ads,
must constantly be updated and refreshed 24
hours a day, responding to comments, and
posting new topics. Companies may be
required a special team of people to update
each social media site constantly.
