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How to Get LinkedIn

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Global explosion 1 in every 4.5 minutes online is spent on Social Media Nielsen Australia Online www.twosocial.com
Social Media reach Country Unique audience (000) Reach Brazil 28,806 84% Italy 22,766 81% Spain 21,261 79% Japan 48,203 78% France 30,733 77% USA 151,743 77% UK 29,842 74% Australia 10,443 73% Germany 31,115 66% Switzerland 2,627 65% Nielsen Australia Online www.twosocial.com
Social Media 62% 47.4% read post 29.0% write 80.0% Imagery Blogging No10 watch Sydney* 28.2% Micro No6 Video upload blogging Aus* Podcasting RSS 24.6% 40.2% feed listen Forums Widgets Chat Networks 74% message 65% belong UM Wave 4 and 5 Nielsen Australia Online
Social Media Blogging Micro Video blogging Forums Networks www.twosocial.com
700 million members 200 million members 120 million members 3 billion views each day www.twosocial.com
Linkedin in Australia 2,000,000 professional members
TITLE HERE >
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Insert footer (View > Header & Footer) 15 8/17/2011
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Does your organisation use Social Media to recuit Source Jobvite 2011 www.twosocial.com
Which Social Networks is your organisation using? 18 Source Jobvite 2011 www.twosocial.com
How does your organisation use these channels Source Jobvite 2011 www.twosocial.com
20
21
$91.22 22 www.twosocial.com
23
Social advertising (now defunct) 24 www.twosocial.com
Social advertising (now defunct) 25 www.twosocial.com
So what next? • New content aggregation • Daniel Roth, Digital Editor, Fortune • Job application plugin • ‘Apply with LinkedIn’ button added to corporate careers sites • Acquisitions? • Yammer • Socialware • Viadeo • Slideshare • Customer Relationship Management? • 100 million names and numbers • Biggest professional database in the world 26 www.twosocial.com
Summary As an individual • Complete 100% of your Profile • Use the LinkedIn Integrated Apps • Network • LinkedIn is all about the Connections • Join Groups • Get involved and add value • Follow organisations you are interested in As an organisation • Create and manage Company Page • Consider whether a Group would add value and how? • Follow individual guidelines in reverse! 27 www.twosocial.com
How to Get LinkedIn

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How to Get LinkedIn

  • 2. Global explosion 1 in every 4.5 minutes online is spent on Social Media Nielsen Australia Online www.twosocial.com
  • 3. Social Media reach Country Unique audience (000) Reach Brazil 28,806 84% Italy 22,766 81% Spain 21,261 79% Japan 48,203 78% France 30,733 77% USA 151,743 77% UK 29,842 74% Australia 10,443 73% Germany 31,115 66% Switzerland 2,627 65% Nielsen Australia Online www.twosocial.com
  • 4. Social Media 62% 47.4% read post 29.0% write 80.0% Imagery Blogging No10 watch Sydney* 28.2% Micro No6 Video upload blogging Aus* Podcasting RSS 24.6% 40.2% feed listen Forums Widgets Chat Networks 74% message 65% belong UM Wave 4 and 5 Nielsen Australia Online
  • 5. Social Media Blogging Micro Video blogging Forums Networks www.twosocial.com
  • 6. 700 million members 200 million members 120 million members 3 billion views each day www.twosocial.com
  • 7.
  • 8. Linkedin in Australia 2,000,000 professional members
  • 10. 9
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Insert footer (View > Header & Footer) 15 8/17/2011
  • 17. 16
  • 18. Does your organisation use Social Media to recuit Source Jobvite 2011 www.twosocial.com
  • 19. Which Social Networks is your organisation using? 18 Source Jobvite 2011 www.twosocial.com
  • 20. How does your organisation use these channels Source Jobvite 2011 www.twosocial.com
  • 21. 20
  • 22. 21
  • 23. $91.22 22 www.twosocial.com
  • 24. 23
  • 25. Social advertising (now defunct) 24 www.twosocial.com
  • 26. Social advertising (now defunct) 25 www.twosocial.com
  • 27. So what next? • New content aggregation • Daniel Roth, Digital Editor, Fortune • Job application plugin • ‘Apply with LinkedIn’ button added to corporate careers sites • Acquisitions? • Yammer • Socialware • Viadeo • Slideshare • Customer Relationship Management? • 100 million names and numbers • Biggest professional database in the world 26 www.twosocial.com
  • 28. Summary As an individual • Complete 100% of your Profile • Use the LinkedIn Integrated Apps • Network • LinkedIn is all about the Connections • Join Groups • Get involved and add value • Follow organisations you are interested in As an organisation • Create and manage Company Page • Consider whether a Group would add value and how? • Follow individual guidelines in reverse! 27 www.twosocial.com