Slidedeck from the Making Facebook Work FOR You

1. Making Facebook Work FOR You
Beth Becker
@Spedwybabs
facebook.com/Spedwybabs
facebook.com/BeckerDigitalStrategies
beth@beckerdigitalstrategies.com
Organizing 2.0 2016

2. Our Agenda Today
Phred ReIntroduction
Algorithm Updates
Using Groups in Organizing
Using Messenger in Organizing
ActionSprout
What to look for from Facebook in the months ahead

3. Phred

4. Relevance

5. Signal Defined
Newsfeed Priority
Based on newsfeed relevance score
and signal factors
Newsfeed Primacy
Based on Timing and Urgency

6. Facebook Live
Best Practice Updates
Power Hides
Reactions
Audience Optimization

7. Groups & Organizing
Public
Anyone can create
Anyone can join
Anyone can add members
Anyone can see content
Anyone can post content
Anyone can find via search Closed
Anyone can create
Anyone can ask to join
Only admins can add members
Anyone can see content
Only members can post content
Anyone can find via search
Secret
Anyone can create
Only admins can add or invite members
Admins can only add FB friends
Only members can see content
Only members can post content
Not indexed for search anywhere

8. Messenger & Organizing

9. Messaging from Your Page

10. Messaging from Your Page

11. Action Sprout

12. The Future is NOW for Non Profits

13. The Future: One Portal to Rule Them All
Shopping

14. The Future: One Portal to Rule Them All
Music

15. The Future: One Portal to Rule Them All
Long Form Content