This presentation tackled the question. What do Contractors or small business owners that are marketing savvy do? What tools improve your productivity, market engagement and relationships.
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Day In The Life Of A Marketing Savvy Contractor
1. A Day In The
Life Of
Marketing
Savvy
Contractor
Presented by: Suresh Parmachand
Stratovate Group
2. The trick is in what one emphasizes. We
either make ourselves miserable, or we make
ourselves strong. The amount of work is the
same.
– Carlos Castaneda
8. The American Marketing Association states:
'Marketing is the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at large'
(July 2013)
Marketing author and academic Philip Kotler defines marketing
as:
'Satisfying needs and wants through an exchange process'
10. My definition:
Marketing provides tools so that the
practitioner can effectively tell their story of
how they deliver real-value to the world. This
value is something that someone is willing to
pay for.'
11. Secret to a Successful Story?
It’s a very simple formula, made up of two
important elements…
13. 83% of Customers
recommend a trusted
company, 82% will use
that brand frequently .
“Takes a long time to
build and a moment to
weaken.”
Source: walking in customer success
Customers look for these traits:
• High Service Levels
• Transparency
• Perception of similarity
• Reliability
• Competency
• Reliability
• Competency
• Sincerity
• Recovery
23. Project
Routine
Sleep
A
B
C Engagement Tools
Productivity Tools
Relationship Tools
Wakeup
• Flipbook
• Feedly
• DIGG
• Quip
• Link Diagnosis
• Advertising
• Lawn Signs
• Vehicle wraps
• Magazine Ads
• Direct Mail
• Digital Marketing
• Website
• Content Curation
• Asana
• Docusign
• Office Team
• IFTTT
• Freshbooks
• Social Media
• Facebook
• Twitter
• Instagram
• Pinterest
• YouTube
• Customer scripts
• Canva
• Pixlr
Morning
Routine
Office
Routine
A
B
B
C
C
B
C
A
A
24. Day In The Life Of Marketing Savvy Contractor
Suresh Parmachand
Stratovate Group
Tried &True
Meet
33. Sales Optimization is the streamlining of sales processes by integrating tools, processes
and tactics that deliver improved conversion of lead pipeline.
Sales Optimization
35. Intuitive easy to use time tracker
Improve your productivity by knowing where your time goes
Easy, intuitive, flexible.
36. If This Then That
Set-up recipes to improve productivity
39. Manage Projects, tasks and team conversations in one environment
Integrates with many other apps and solutions like mailchimp, Evernote and dropbox
42. Best project tool, allows you to:
• Create work chats
• Set reminders
• Use text or handwriting option
• Create location based message
• Create voice note or picture
• Add video, photo or audio files
• Integrate with other apps like Asana
47. What makes a good website for Contractors?
• Appealing design
• 1 step navigation
• Personal branded
• Unique story (value-differentiation)
• Built for content curation
• Responsive Design
• Simple contact form
49. Manage documents and signature process electronically
Mobile app brings the ease of document signatures into your daily business routines
51. What makes an advertisement compelling?
Evocative Imagery
Simple Messaging
Deliver value proposition
Strong Call to Action
54. How do you create a strong brand image with uniforms?
Conducive to work routines
Aligns with your brand
Conveys professionalism
Keep it consistent
56. Leverage your
preferred
manufacturers?
Create a unique
warranty package
Provide peace of mind
to homeowners
Creates unique offering
Offer home warranty through third party?
i.e. Home seller warranty
66. What do we do first?
1) Understand who are your Customers
2) Manage leads to Conversion
3) Improve Trust and Reputation through
Consistency
4) Leverage old and new Tools
5) Localize efforts
6) Ask for the Rating