SCANNING THE WORLD FOR CULTURE
Join us. Every day from 12-1PM EST we hold a culture brieﬁng in our NYC ofﬁce to
discuss the day’s most important 30-40 cultural signals (culled from 10,000 signals from all
over the world). We spend the hour connecting the signals to our clients’ businesses – i.e.,
how does the signal impact strategy, innovation and content?
The rigor of doing this every day allows us to see patterns and make horizontal
connections (think: cultural “muscle memory”), which enables us to formulate an informed
POV on where the world is headed and why.