GEN Z 2025
For Gen Z, the first true generation of digital
natives, being connected is as natural as moving
an arm or a leg. Screens are simply an extension
of their bodies. It’s their parents who are
inducting them early. In the US, kids are most
likely to be gifted with gaming devices (and
TVs) between ages four and seven (eMarketer).
A few years later, from eight to 11, they’ll
receive a gaming console, digital music player,
tablet or ereader from their parents (eMarketer).
In fact, 22 million 12- to 17-year-olds will own
a mobile device this year in the US, according
Early onset screen time
4 to 7: age kids in
the US are most
likely to receive
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