The autonomous vehicle, driverless or self-driving car will be one of the greatest technological developments of the next decade (if not all time).
It will profoundly change life on earth.
For the past century our car-centric culture has shaped infrastructure and ideals, landscape and lifestyle, ethics and enterprise. We rely on the mobility that cars provide us more than ever, but the car’s purpose and meaning changes as the driver fades out.
When the car drives itself, what we do in our cars and with our cars is exponentially different. When the car is intelligent, intuitive and adaptive, our relationship to the car alters. When the car builds itself, environments and economies are reshaped.
This report looks at the players, technologies and trends in the autonomous vehicle space and paints a picture of probable futures for citizens, businesses and marketers.
Buckle up. Bumpy roads ahead.