AGENCY OF RELEVANCE
With the number of Boomers in the U.S. approaching
76 million, and the ﬁrst Gen Xers turning 50 years old,
there will be a surge of interest in senior mobility — from
innovative communities to design features to
autonomous cars to exoskeletons to new medications.
We will see a growing number of companies helping
Boomers create solutions that allow them to remain
mobile in their later years.
Read this inspiring story of a 90-
year-old IDEO designer who
wants to make things easier for
people her age. What other user
experiences can you take into
© SPARKS & HONEY 2015
Image: Photographee.eu / SHUTTERSTOCK