A-Z Culture
Glossary

2016

The Trends You Need to Know
to be Relevant
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CULTURAL ACCURACY
© SPARKS & HONEY 2015
83%accuracy of A-Z Culture Glossary 2015
As “superforecasters”...
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CULTURAL LITERACY STARTS HERE!
© SPARKS & HONEY 2015
To help the “curious class” stay relevant in 2016...
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HOW TO READ THIS REPORT
Moving at the speed of culture and staying relevant is challenging
for brands ...
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EH

Empathy

Emotional Support Pets

F
Fan Activism

Farm-to-Phone

Fashion Tech

Female Gamers

FOLO...
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APP SECURITY
Bigger investments will be made by IT into all phases of
the security lifecycle in 2016. ...
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AFRICA RISING
With BRIC nations economically unstable, investment
and manufacturing attention is turni...
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AGING MOBILITY
With the number of Boomers in the U.S. approaching
76 million, and the first Gen Xers tu...
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ANTI-ARTISANALISM
The artisanal trend seems to have peaked because anti-
artisanal parodies are on the...
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ATOMIC RENAISSANCE
We’re entering the next Atomic Age. The number of
global nuclear reactors is set to...
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BCI (BRAIN-COMPUTER-INTERFACE)
Imagine a collaboration between a brain and a device, like
a computer, ...
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BIASED ALGORITHIMS
Do algorithms discriminate? They do if the person who
write the code is biased. Sof...
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BIOHACKING
If we can hack a computer, then why not hack the
body? Biohackers like Silicon Valley’s Bio...
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B
© SPARKS & HONEY 2015

Image: Bloomua / SHUTTERSTOCK
BLOCKCHAIN
Most know of Blockchain as the self-...
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BOOMER DESIGN
Designing with older consumers in mind is still a blind
spot for the UX industry, but wi...
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BREATHING EDUCATION
Most humans take 20,000 to 30,000 breaths daily, but
most don’t know how to do it ...
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CARDISTRY
Cardistry is artistically manipulating playing cards like a
croupier on steroids. It’s consi...
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CELLPHONE BUGGING
The modern version of Watergate is Cellphone Bugging
via apps that cater to jealous ...
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COLORING BOOKS
Coloring can be de-stressing and digitally detoxing art
therapy. Adult coloring books l...
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CONTENT ATTACHMENTS
These days products need more than just great
packaging and clever ads to get our ...
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CRISPR
Clustered Regularly-Interspaced Short Palindromic
Repeats (CRISPR) is a gene-editing technique ...
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DARTY (DAY PARTY)
Darties are simply day parties…day-long drinking
binges. A Darty typically consists ...
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DEMISEXUAL
A Demisexual is someone who can only experience
sexual attraction if a deep emotional conne...
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DEVICE MESH
The Device Mesh is the connective tissue between
mobile, wearable, consumer, home and auto...
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DIGITAL DIVORCE
The cruel part of the Internet is its memory: while things
were good, couples shared t...
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DNA MAKEUP
DNA testing can guide a skin care regime, identifying
clues as to how one’s skin will likel...
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DORM LIFESTYLES
Dorm living is not just for college students anymore. This
co-living (“Millennial Comm...
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DRONE PETS
Think of it as a friendly drone on a leash. Swiss company
Fotokite created a drone pet for ...
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DUBSMASHING
The lip-syncing app Dubsmash allows smartphone
users to recreate movie scenes and dub musi...
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EH (ELECTROMAGNETIC
HYPERSENSITIVITY SYNDROME)
EH (electromagnetic hypersensitivity syndrome),
otherwi...
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EMPATHY
Some scientists believe societies are losing their
empathy from the numbing of media. Others s...
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EMOTIONAL SUPPORT PETS
Emotional stability and emotional health are considered
to be an important aspe...
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FAN ACTIVISM
Fan Activism happens when the passion of fans is
turned into action. The Harry Potter All...
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FARM-TO-PHONE
Farmigo helps people get food directly from local farmers;
Sprig delivers sustainable me...
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FASHION TECH
We’ve been expecting techtonic shifts in fashion as the
tech and apparel industries colli...
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FEMALE GAMERS
150 million Americans (that’s over 59%) play games.
48% of gamers are female. 52% of the...
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FOLO (FEAR OF LIVING OFFLINE)
FOLO is the fear of living life offline. People deliberately
present thei...
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FRICTIONLESS DESIGN
Frictionless Design blends physical, virtual and electronic
environments. Connecte...
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FUNKY SOCKS
Funky statement socks abound this Winter, but come
this Spring and Summer the socks and sa...
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GEEK PARENTING
The Geek Parenting style of Millennials is raising the next
generation of digital nativ...
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GENDERLESS DRESSING
Fashion’s new future might not be gender-specific. The
rage of the runway in 2015, ...
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GLUTEN-FREE ART
We can – and do - rewrite history: from constant editing
of Wikipedia entries to the n...
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GOOSEBUMPS REVIVAL
If titles like “Welcome to the Dead House” or “Revenge
of the Lawn Gnomes” mean any...
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GRAPHENE OBSESSION
Graphene has many extraordinary properties: it’s roughly
207 times stronger than st...
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HOT DESKING
Hot Desking is a work space sharing model in which
there are more employees than desks. We...
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HOVERBOARDS
Remember the levitating board from Back to the Future
II? Suddenly, Hoverboards are everyw...
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IMAGE ASMR
Autonomous sensory meridian response (ASMR) is a
fancy term for a “braingasm” and tingle-in...
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INSTAFASHION
Some of the big designer names are changing the way
they create fashion by factoring in w...
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INTROVERTS
Introverts have been under appreciated for years, but
thanks to introvert-celebrating books...
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INTUITIVE APPS
Intuitive Apps allow users to perform tasks without
requiring access to a native applic...
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JACKFRUIT
Jackfruit is a hot new vegan ingredient from Southeast
Asia. It’s high in fiber and low in ca...
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JIBO (SOCIAL ROBOTICS)
JIBO is just one example of a Social Robot which is an
autonomous robot that in...
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KAOMOJI
Kaomoji are Japanese-style emoticons that first made it
to the U.S. via anime forum posters. Th...
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LIBRARY REINVENTION
From Texas’s first all-digital library (aptly named
BiblioTech) to University of Mi...
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LOCALIZING WATER
Nearly 20% of California’s electricity and more than 30%
of its natural gas is used t...
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MATERIAL INNOVATION
Material Innovation, especially as it pertains to 3D printer
materials, is a hot f...
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MFA, NOT MBA
As the business world applies Design Thinking to all
aspects of business, from product de...
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MICROBIAL CLOUD
Science has discovered that we all have a colony of
bacteria and microbes growing in o...
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MICRODOSING
Microdosing is just that: tiny doses of a substance. In
the drug world it means ingesting ...
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MODIFIED CLASS
Prosthetics have changed the lives of people all over the
world, and industrial designe...
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MOOD MARKETING
The era of marketing to mood states is upon us. UMood
is a wearable headset that tracks...
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NANNY STATE
Many feel that freedom of speech in the US is under
attack, and some are trying to reclaim...
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NANOSENSORS
Nanosensors are tiny biological, chemical or mechanical
sensors that operate at the micros...
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NEUTRALS
Neutral and pastel colors are trending, and they reflect a
[desired] state of mind: calm, simp...
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NO VAPING SIGNS
No Vaping Signs are now starting to appear, with some
“no smoking” signs being retro-fi...
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OPEN OS
Open Operating System (OS) is the evolution of the
collaborative and sharing economy, aka the ...
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OLFACTORY TECH
Advances in the science of scent and smell is exploding
with Proustian delight. New tec...
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PENMANSHIP PORN
With keyboards and voice recognition, pen, paper and
handwriting skills are under thre...
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PHONE DOCTORS
More people are choosing to video chat with doctors on
their mobile devices; 39% of adul...
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PLYWOOD
Plywood is a hot material in our DIY era. Natural
materials at home are a sign of great taste;...
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POETRY SLAMS
The genre of poetry is getting a new life. From young
writers offering to type (and sell)...
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PRISONERS ASSIMILATION
The US is over 100% capacity when it comes to prison
overcrowding, with over 2....
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QUARTER LIFE CRISIS
Many twenty-somethings these days are feeling lost,
burnt out or depressed. Gen Y ...
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RAW LIFE-STREAMING
Sharing unfiltered, uncut and unstaged life moments in
real-time defines Raw Life-Str...
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REDHEAD IDOLIZATION
Redheads make up only 1% of the worldwide
population; Scotland is the world leader...
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RENTAL MOM
We’ve seen the rise of the surrogate (everything) and
rental (anything), and now for $40 Mi...
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RETAIL DINING
As sales increasingly migrate online, retailers are looking
for ways to attract customer...
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SCIENTIFIC SERENDIPITY
What do high-speed super-conductors, Viagra, and
velcro all have in common? The...
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SENSORIAL URBANISM
Smell experts and data scientists are working with
architects, environmentalists an...
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SILICON SMART
Competitive advantage has moved from “street smart”
to “book smart” and now to Silicon S...
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SLACKLINING
Slacklining is a new sport that combines tight-rope
walking, trampoline, jump rope and gym...
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SOLO TRAVEL
“Alone” doesn’t mean “lonely”: traveling alone, especially
among women, is on the rise, an...
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TAILORED SWEATSUITS
No need to call the fashion police if you see someone
wearing a Tailored Sweatsuit...
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THEME PARK DYSTOPIA
Far from the idyllic fairytale fantasy depicted by Disney, a
new breed of theme pa...
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TOMATO CRUSH
Foodies have a Tomato Crush. Tomato is an “it
ingredient.” Tomatoes — heirloom to GMOs — ...
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TWITCH.TV
With over 100 million unique viewers per month,
Twitch.tv is the world’s leading social vide...
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TYPOGRAPHIC NEUROSCIENCE
Serif or sans-serif? A new scientific discovery has found
that typography can ...
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UBER DATING
Using UberPool is the new blind date: people share a
ride with a stranger going the same d...
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ULTRASONIC SCIENCES
Trying to suspend objects in mid-air using acoustic
levitation isn’t new, but rece...
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VICARIOUS ROBOTICS
In South Korea, supporters who can’t attend events in
person can send a “fanbot” in...
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VISUAL SEARCH
If we increasingly think in images, it’s about time we
should be able to search in them,...
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VR DAYTRIPS
Be an armchair explorer and take a “vacation” via Virtual
Reality (VR). Beyond escapism, V...
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WASTE POSITIVE
Waste Positive means using waste (like sewer water, or
coffee grinds) as a material for...
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WEEDERIES
Wineries and breweries might soon become passe’ as
Weederies popularize. Colorado is getting...
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WI-FI AURA
MIT researchers have developed technology (RF-
Capture) that uses wireless signals to see a...
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WIRELESS ENERGY
In March Mitsubishi succeeded in transmitting energy
wirelessly, opening the door to s...
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WORK CAPSULE HOMES
Some Silicon Valley start-up professionals are choosing
to live at work…literally! ...
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XENOPHOBIA
Are we ready to start building walls? From Europe's
migrant crisis and Paris’ attacks to th...
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YEAST
The future of flavor is being redesigned thanks to…
Yeast. New “designer yeast” and “artisanal ye...
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YOUNG MONEY
Today’s young financiers (from Silicon Valley start-up
wealth) are creating “young money” i...
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ZERO GRAVITY
An exciting new frontier is space, and many products
are differentiating via leveraging t...
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1950s
From TV shows and movies to fashion magazines, the
1950s will be in our psyche in 2016. Half hat...
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3D IP
3D Intellectual Property (IP) rights is a modern dilemma.
Disputes over copyright law are explod...
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4D PAPER
Imagine paper that can fold itself and even “walk”
across the table? Georgia Institute of Tec...
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AGENCY OF RELEVANCE NANOSENSORS Nanosensors 2016 A-Z Culture Glossary

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NANOSENSORS
Nanosensors are tiny biological, chemical or mechanical
sensors that operate at the microscopic level. In the
recent James Bond film Spectre, Bond had “Smart
Blood” pumping through his veins: that’s an example of
Nanosensors in fiction. Nanosensor use ranges from
medicinal (identifying cells or delivering drugs at the
cellular level) to fashion. In 2016 we expect to see more
products incorporate nanosensors to add value and
gather data.
CULTURAL CHALLENGE
How can you incorporate
nanosensors into your products
or services that provide a
tangible benefit to consumers,
while leveraging data in
compelling and insightful ways?
N
© SPARKS & HONEY 2015
image: ptnphoto/ SHUTTERSTOCK

Veröffentlicht in: Lifestyle, Daten & Analysen
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