AGENCY OF RELEVANCE
DNA testing can guide a skin care regime, identifying
clues as to how one’s skin will likely age. This is part of a
made-for-me beauty trend, from players like GeneU
($940 testing) to Skinshift ($99 testing). We expect more
beauty companies leveraging DNA testing to predict and
mitigate future beauty issues. 2016 could be a break-
out year for DNA makeup and beauty products.
Would you want to know how
you are going to age? Would you
try to be in control? Does this
offer sound appealing?
© SPARKS & HONEY 2015
Image: wavebreakmedia/ SHUTTERSTOCK