AGENCY OF RELEVANCE CONTENT ATTACHMENTS 2016 A-Z Culture Glossary

555.534 Aufrufe

Veröffentlicht am

AGENCY OF RELEVANCE
CONTENT ATTACHMENTS
These days products need more than just great
packaging and clever ads to get our attention. Today
we’re seeing physical objects paired with music and
videos, so physical products are augmented with digital
content. Cup Noodles in Japan offers a video companion
for “virtual dates” to dine with solo noodle eaters. Brands
are creating content — and attaching content — to
products luring offline and online experiences with a
product. In 2016 we anticipate to see more examples of
this new wave of product/content mashup.
CULTURAL CHALLENGE
Try coming up with an idea for
applying a digital layer to a
physical product. How does it
improve the product or overall
experience?C
© SPARKS & HONEY 2015

Image: Zaid Saadallah / SHUTTERSTOCK

Veröffentlicht in: Lifestyle, Daten & Analysen
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @ www.ThesisScientist.com
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • 67 Steps to getting anything you want out of life: health, wealth, love and happiness! change your life today! Watch the video here: http://bit.ly/67stepstoallyouwant
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Now, change your life Now! No more excuses, watch the video http://bit.ly/changesvideo
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Imagine if you had a fully automated Sports betting robot that not only calculates all the stats and probabilities but also gives you EXACT picks you need to place to win? With EXACT unit sizes! Yes, complete No Brainer. 60 days money back guarantee. 100% risk free; Watch video here: http://bit.ly/jordantopaulvideo
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • I found Better on ThesisScientist.com on the same Topic
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

×