This presentation supported the speech entitled "Digital disruption: an open platform to face the digital economy between creative innovation and concreteness" by Gabriele Ruffatti, founder of the SpagoWorld initiative. The speech took place on May 11th, 2013 at ALMA Graduate School at the University of Bologna, within the Business Administration master's program of the Information Systems class. www.spagoworld.org

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MBA Distance Learning
Management Information Systems
May 11th 2013
Gabriele Ruffatti
Technical, Innovation & Research Division
Engineering Group
DIGITAL DISRUPTION
an open platform for digital economy
between creative innovation and pragmatism.

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Presentation
www.spagoworld.org/blog/
@gruffatti
gabriele.ruffatti@eng.it

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Engineering Group and Open Source
www.ow2.orgwww.ow2.org
Brazil
Benelux
ItalyArgentina
Lebanon
The leading Italian independent, privately-owned software and IT
services company
One of the top 10 in Europe in software and services
43 branches in Italy, Belgium, Latin America and the MENA area
> 770M€ Value of Production in 2012, 1,000 large accounts in all
market sectors
www.eng.itwww.eng.it
7 major support centers in Italy
4 international offices
Support in 5 continents provided by partners
More that 50 OSS professionals
OSS Competency CenterOSS Competency Center
Innovation & Research DivisionInnovation & Research Division
Engineering GroupEngineering Group
www.spagoworld.orgwww.spagoworld.org
The global open source community granting open source availability, quality and
sustainability over time
An independent non-profit organization
> 100 organizations and 6,000 IT professionals in Europa, Asia and the Americas

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SpagoWorld and Open Source
www.spagoworld.org
Open collaborations

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Key words
economy, disruption, platform, creativity, digital, innovation, pragmatism

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Digital economy
www.youtube.com/watch?v=wa7QE5_tpB4

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Data economy

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Information management lifecycle
Presentation
Knowledge
Information
Data

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Big Data: 5V and 1C
VOLUME: Large amounts of data
VARIETY: Various data formats
VELOCITY: Analysis on-the-fly
VARIABILITY and/or COMPLEXITY:
Different meanings & complexity of data types
VALUE: get more business value from data through a
cost-effective process

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source:
Extreme Information Systems & Next Generation Analytics

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Open Data
source: http://www.slideshare.net/Metamorphosis/improving-government-through-open-data-and-open-engagement-12115027

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In-memory computing
source:

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Big Data: SpagoBI

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Thomas Suarez, 12 years old,
CarrotCorp CEO, a startup
company developing iOS
Apps for iPhone and iPad
Digital disruption: a story
Starting from
interest in technology
first self-training on Python, Java and C
$99 (from his parents) to register with the Apple
App Store
and ... (let’s see this later)
TEDx conference Manhattan Beach, October 2011
Today he has created
an app club in his school to help students and ... teachers
a small startup company

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Digital disruption: a definition
A disruptive innovation is an innovation that helps create a new market and value
network, and eventually goes on to disrupt an existing market and value network ... ,
displacing an earlier technology.
The term is used in business and technology literature to describe innovations that improve a product or service
in ways that the market does not expect, typically first by designing for a different set of consumers in
the new market and later by lowering prices in the existing market.
In contrast to disruptive innovation, a sustaining innovation does not create new markets or
value networks but rather only evolves existing ones with better value, allowing the firms within to
compete against each other's sustaining improvements.
http://en.wikipedia.org
Disruption is an event which causes an "unplanned, negative deviation from the
expected delivery ... according to the organization’s objectives"
Disruption means finding a better way to meet a fundamental need that the
customer has, not just replacing an existing process or outcome with something
similar but slightly better. James McQuivey, Forrester

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Digital disruption: the IT context
Decrease of visible complexity & growth of invisible complexity
IT enterprise users look for the same experience as IT
consumers
IT applications from a prescriptive to a consumer-driven
approach
Bottom-up innovation
Decrease of computational task cost

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Digital disruption: nexus of forces
Networks and behaviors
dynamism
Complete re-desing
of IT processes
A new way to
acquire technology
New approaches
for information management
source:

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Context-aware computing
The physical world intersects the digital world: the information referring to users and
to the objects of its surrounding environment improve the quality of interaction
Adjacent devices, people
GPS, NFC, bar code image recognition
Identity, time, location, social networks
Context driven by business strategy
Contextual content, anticipatory
behaviors, contextual UI
Context delivery arch., brokers, search+
Habits, needs, behavior, inferred intent
Ambiente
Identità
Comunità
Re-design of various application domains:
CRM (Customer Relationship Management), Information Management, Payment
Systems, etc.)
Digital disruption: integration of digital and physical worlds

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Digital disruption: the mindset
Value comes from seeing what customers need and delivering it
Digital disruptors do this:
at lower cost
with faster development times
with greater impact on user experience than any-thing that came before
Today we have the chance because we have the tools:
to bring our own ideas to the market
to test the result
to refine them and have a great impact
The right mindset makes the difference
Technology plays a key role, but it’s just a tool
Digital disruptors think about opportunity differently

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innovation

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Innovation

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Innovation
Linus Torvalds was looking for building an open operating system: we have Linux
Steve Jobs was looking for selling user experience: we have the iPAD
It’s dependent on the context
It refers to research or production activities
It relates to new things or changes in mature markets
Sometimes it’s mistaken for re-organization or simplification
Innovation is giving shape to ideas
Does open source drive innovation?
Let’s see it later …

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creativity

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Creativity: Obermutten
www.youtube.com/watch?v=e91c0mWP960

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from VUCA to SuperVUCA world
Saatchi & Saatchi CEO Kevin Roberts

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pragmatism

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Pragmatism: down-to-earth

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Pragmatism: achieving one’s own goals
www.youtube.com/watch?v=5RXX-PiifXY
Sorry, video in Italian language

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platform

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Platform
Name of plane and resistant surfaces, fixed or mobile,
generally having support or connection purposes.
Translation from the Italian language:
Dizionario delle Scienze Fisiche (2012)
www.treccani.it
A solid and plane surface, artificially created with various materials,
at the level or above the level of the surrounding area, used as the
base for many applications.
Translation from the Italian language:
Grande Dizionario Italiano di Gabrielli – HOEPLI
www.grandidizionari.it

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Platform: openness

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Open Source: Linux story
Don’t dream big
Give it all away
http://www.spagoworld.org/blog/
Don’t have a plan
Don’t be nice

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Distribution: who can play
Community: who plays the game
Architecture: the playing field
Open Source refers to software freedom
Open
Architecture
Open
Licensing
Open
Community
Open Source: what it is
Commercial Model
Commercial model: how to sustain the game

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Open Source: benefits
freedom to change, innovation, flexibility, control, support, cost reduction

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Finally, what’s your vision of the world where open source
is a major part of computing?
[…]
In the meshed world, what helps you be successful in a business is
influence. And, you get influence not by power but by being valuable. My
vision is that we’re switching over to this new world of influence instead of
control, of value instead of power, of participation instead of distribution.
[…]
Interview to Simon Phipps, OSI Director
Linux Journal, June 2007
Open Source: vision

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Open Source and innovation
Collaboration, sharing, community
are sufficient conditions to bring innovation?
Does Open source mean innovation?
Collaboration
Sharing
Community
let’s see it later …

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rules, values

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Rules and Values
Rules make us confident of our next behavior
Rules drive decisions
Emotions drive actions

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Collaboration

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Transparency

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Value

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Freedom

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suggestions

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Open Source and Innovation
Innovation is strictly connected to knowledge, to knowledge
sharing and relations
(networks, ecosystems, ecologies)
Collaboration, sharing, community
are sufficient conditions to bring innovation?
Collaboration, sharing and community
are powerful tools to support innovation

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Communication: the story

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Communication: respect and love

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New strategy: pre-adactivity and serendipity
Look at the future, keeping our eyes
and mind open to be able to catch and
make future changes emerge
Standing on the sidelines in a proactive
way, generating a potential resource stock
that we will use when we need to.
Be ready to veer if the wind turns

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New leadership: collectivity
http://vimeo.com/31661336

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Credits
Thank for images to:
www.wordle.net/
www.intel.com
www.gartner.com
www.digitpa.gov.it
www.spagoworld.org
www.fotosearch.com
www.londonlovesbusiness.com
www.nanopress.it
http://www.carrotcorp.com
http://fda.gov/
http://iangotts.wordpress.com
www.blinkerart.net/
http://foolsjournals.wordpress.com/
www.varese7press.it
www.modalizer.com
www.6oredeitemplari.it
http://fr.freepik.com
www.clipartgratis.it
http://eatocracy.cnn.com
http://swervechurch.wordpress.com/
http://blossomsandposies.com
http://recipesingoodtaste.com
http://clearmotive.ca/
http://ingredienti.saicosamangi.org/
http://caffeamodomio.com/
http://ganjarruntiko.blogspot.it/
www.petapixel.com/2011/11/03/breathtaking-murmuration-of-starlings-caught-on-camera/