Trending the Future is a new evolution of space150's traditional retrospective.
In the past our retrospectives have looked at what happened over the last 150 days and new technologies that emerged, but now we're taking a look at the last 150 days with a new lens - to form an opinion about what trends will be important for the next 150 days of marketing and advertising.
3. The World is Changing.
The last 150 days have seen violence, political unrest, natural
disasters, cultural, and economic struggle amidst an evolving era of
technological questions that have made us all a little nervous and
a little bit more excited.
Is the world we’ve created holding influence over technology, or is
technology dictating our future?
Wednesday, February 23, 2011
4. LET’S TAKE A LOOK AT:
The World
The Digital Landscape
The Future
Wednesday, February 23, 2011
6. v27
U.S. troops have now been in Afghanistan longer
than the Soviet Union was.
http://www.telegraph.co.uk/news/worldnews/asia/afghanistan/8162940/Nato-in-Afghanistan-longer-than-Soviet-Union-analysis.html
Wednesday, February 23, 2011
19. Egypt gave us a taste of what happens when the Internet is taken away...
Wednesday, February 23, 2011
20. ...what people will do to get it back, and its power to connect the
world when it’s working.
Wednesday, February 23, 2011
21. THE DIGITAL
LANDSCAPE
Wednesday, February 23, 2011
22. Digital technology is not killing our social lives.
It’s changing the world for the better.
Or is it?
Over the last 150 days, digital technology has seen some
growing pains.
Wednesday, February 23, 2011
23. The 30-second Spot :: How will it evolve?
Publishing :: Who is your real competition?
Twitter :: Does it work?
Group Buying :: Who will prevail?
Tablets :: Fad or death of the laptop?
Mobile :: Does your grandma have a smartphone?
Wednesday, February 23, 2011
25. The Old Spice Man campaign was the pioneer of life beyond 30-seconds. Over a
year later, he’s still going strong and back for round 3.
Wednesday, February 23, 2011
26. Mercedes organized a “tweet race” to the Super Bowl fueled not by gas, but by
the tweets of people following along and leading up to the TV spot.
Wednesday, February 23, 2011
27. Doritos has been doing “Crash the Super Bowl” for years now, but this year they
partnered with Pepsi to take it to a new level of buzz before and after the game.
Wednesday, February 23, 2011
28. Volkswagen leaked their Super Bowl spots the Friday before the game and took
home top ratings as the most likeable ads during the game.
Wednesday, February 23, 2011
29. Glee: Gleeking into every nook and cranny of American media and culture through
iTunes, live shows, magazine covers, product placement, and a Super Bowl ad.
Wednesday, February 23, 2011
30. FORMAT MAY
CHANGE, BUT SHORT
VIDEO MESSAGES
WON’T GO AWAY.
Wednesday, February 23, 2011
31. ROCK THE
BEFORE &
FOR THE FUTURE:
AFTER OR
DON’T EVEN
SHOW UP TO
Wednesday, February 23, 2011
THE GAME.
32. PUBLISHING:
WHO IS YOUR REAL
COMPETITION?
Wednesday, February 23, 2011
33. The nature of the internet is cheap publishing - openly available to all.
Wednesday, February 23, 2011
34. It used to be that to publish a book, you needed a publishing deal or
a ton of money.
Wednesday, February 23, 2011
35. Seth Godin’s Domino Project is breaking down the barriers of traditional publishing
- getting quality ideas to more people, more quickly, by cutting out the middleman.
Wednesday, February 23, 2011
36. Amazon now sells 115 E-Books for every 100 paperbacks. With the proliferation
of mobile technology, the way we distribute content will continue to evolve.
Wednesday, February 23, 2011
37. The Mac and Chrome app stores have launched, making it easy for anyone to publish
new software ideas or download the applications without physical distribution.
Wednesday, February 23, 2011
38. BOLD IDEAS ARE THE
REAL COMPETITION.
Wednesday, February 23, 2011
39. THE MOST
FOR THE FUTURE:
AGILE
INNOVATORS
WILL WIN.
Wednesday, February 23, 2011
40. TWITTER:
DOES IT WORK?
Wednesday, February 23, 2011
41. Digital spam is becoming a bigger issue on Twitter. The signal to noise ratio is
starting to exceed people’s tolerance.
Wednesday, February 23, 2011
42. John Mayer left 3.7 million followers behind when he
quit Twitter in favor of Tumblr.
“no artwork created by someone with a healthy grasp of social media
thus far has proven to be anything other than disposable.”
-John Mayer
Wednesday, February 23, 2011
43. v27
Digital Death showed that we may overestimate the popularity of celebrities in
social media and what their fans would be willing to pay to get them back.
Wednesday, February 23, 2011
44. $#*! My Dad Says went from Twitter to broadcast. An interesting phenomenon,
but ratings show it’s on the verge of cancellation.
Wednesday, February 23, 2011
45. The Old Spice “Smell Like a Man, Man” campaign helped Old Spice become the
number one selling men’s deodorant in America. http://www.slideshare.net/space150/trending-the-future-space150-v27#postComment
Wednesday, February 23, 2011
46. After some positive tweets from 50 Cent about the stock of his company, H&H
Imports, the stock soared 240% driving the company value up $50 million.
Wednesday, February 23, 2011
47. Besides just being a brilliant media buy, #demandaljazeera showed us the real
power of Twitter to connect the world in real-time.
Wednesday, February 23, 2011
48. TWITTER IS NOT A
SOCIAL NETWORK.
IT’S AN INFORMATION
NETWORK.
Wednesday, February 23, 2011
49. START
THINKING
FOR THE FUTURE:
DIFFERENTLY
ABOUT
TWITTER.
Wednesday, February 23, 2011
50. GROUP BUYING:
WHO WILL
PREVAIL?
Wednesday, February 23, 2011
52. Google took a $6 billion stab at buying Groupon, but was rejected. No matter.
They’ll soon be joining the group-buy melee with Google Offers.
Wednesday, February 23, 2011
53. Amazon just sunk a $175 million investment into Groupon rival LivingSocial.
Wednesday, February 23, 2011
54. Facebook Deals now piggybacks onto Facebook Places allowing local business
owners to do Foursquare-like specials for check-ins at their location.
Wednesday, February 23, 2011
55. As we climb out of the recession, consumers have
changed. Impulse has become a luxury and our
perception of value has been redefined.
Wednesday, February 23, 2011
56. CONSUMERS AND
BUSINESSES MUST
BOTH BENEFIT.
Wednesday, February 23, 2011
57. VALUE
FOR THE FUTURE:
WILL REIGN
SUPREME.
Wednesday, February 23, 2011
58. TABLETS:
FAD OR DEATH OF THE
LAPTOP?
Wednesday, February 23, 2011
59. The iPad’s sales have outpaced iPhone initial-year sales. The iPhone has been
around since 2007, and it’s certainly not going anywhere.
Wednesday, February 23, 2011
60. The BlackBerry PlayBook will be the device that brings tablets to corporate
America, but greater success will depend on it’s appeal to non-BlackBerry users.
Wednesday, February 23, 2011
61. Sink or swim, every manufacturer is jumping on the tablet bandwagon. We’re
past the early adoption phase. The early majority arrived at Christmas.
Wednesday, February 23, 2011
62. Will E-Readers stay relevant as tablet prices drop? Will the lines between E-Readers
and tablets continue to blur or will innovation diverge? We can’t be sure.
Wednesday, February 23, 2011
63. What we do know is: the demand for laptops is still big and they do lots of things
that tablets just aren’t made for. Don’t give up on them yet.
Wednesday, February 23, 2011
64. THERE IS NOW A
DIFFERENT DEVICE
FOR EVERY PART OF
YOUR DAY.
Wednesday, February 23, 2011
65. TABLETS ARE
FOR THE FUTURE:
HERE TO
STAY.
Wednesday, February 23, 2011
66. MOBILE:
DOES YOUR GRANDMA
HAVE A SMARTPHONE?
Wednesday, February 23, 2011
67. 91% of Americans use
cell phones.
http://arstechnica.com/telecom/news/2010/03/wireless-survey-91-of-americans-have-cell-phones.ars
Wednesday, February 23, 2011
70. By Christmas 2011,
1 in 2 Americans will
have a SmartPhone.
http://blog.nielsen.com/nielsenwire/consumer/smartphones-to-overtake-feature-phones-in-u-s-by-2011/
Wednesday, February 23, 2011
71. There are roughly 37.5
million grandmas in the
United States.
Wednesday, February 23, 2011
72. That’s at least 18.75
million grandmas with
SmartPhones by
Christmas.
Wednesday, February 23, 2011
73. More people, more devices.
What about the 27% of Americans who
already have a smartphone?
Wednesday, February 23, 2011
74. Remember that old joke?
YOUR REFRIGERATOR
IS RUNNING...
Wednesday, February 23, 2011
76. Mobile is now more than one device, it’s digital functionality like “smart” appliances,
augmented reality and physical functionality that connect with our lives and devices.
Wednesday, February 23, 2011
77. Mobile isn’t just in American homes. It’s larger than
that, shaping culture and the world as we know it.
At home and abroad.
Wednesday, February 23, 2011
78. 6 in 10 people around
the world now have a
mobile phone.
http://www.usatoday.com/tech/news/2009-03-02-un-digital_N.htm
Wednesday, February 23, 2011
79. EGYPT WAS A
GLOBAL
LANDMARK
OF MOBILE
ACTIVISM.
Wednesday, February 23, 2011
80. MOBILE. EVERYONE.
EVERYWHERE. IT’S
BECOMING A PART OF
OUR DNA.
Wednesday, February 23, 2011
84. The future will be about...
Agile Innovation
Transforming the way we interact with information and our environment
Value for both brand and consumer
Truly integrated technology
Wednesday, February 23, 2011
85. THIS IS PROGRESS. THE FUTURE a
We Are Here
Time
Wednesday, February 23, 2011
89. Special Thanks To:
Craig Key
Christina Dorr
Ned Lampert
Eric Schlauch
Michelle Swanson
James Squires
27
www.space150.com
Wednesday, February 23, 2011
90. IMAGE CREDITS
Boston.com - The Big Picture Matt McClain Peter Macdiarmid
Los Angeles Times Framework Boston.com - The Big Picture
Getty Images Getty Images
AP Photo / Bela Szandelszky OK_01 Lefteris Pitarakis
Boston.com - The Big Picture Pro-Zak Boston.com - The Big Picture
Flickr Associated Press
REUTERS / Charles Platiau Ben Stansall / AFP Is Your Refrigerator Running?
Boston.com - The Big Picture Boston.com - The Big Picture dmguz
Getty Images Flickr
STR/AFP Mono Lake Tufas
Boston.com - The Big Picture Dan Smith
Getty Images Picasa
Wednesday, February 23, 2011