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Sound Strategies: "If InterContinental were a sound..." | EABIS: Experiential Learning Conference

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These slides give an abbreviated case study of the work Sound Strategies undertook with InterContinental Hotels. The presentation was given in Pecha Kucha style. (Berlin. Nov 2010)

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Sound Strategies: "If InterContinental were a sound..." | EABIS: Experiential Learning Conference

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  3. 6. <ul><ul><li>shared goals </li></ul></ul><ul><ul><li>appropriate tools </li></ul></ul><ul><ul><li>skills acquisition </li></ul></ul><ul><ul><li>sustainable relationships </li></ul></ul>
  4. 7. <ul><ul><li>shared goals </li></ul></ul><ul><ul><li>appropriate tools </li></ul></ul><ul><ul><li>skills acquisition </li></ul></ul><ul><ul><li>sustainable relationships </li></ul></ul>
  5. 8. <ul><ul><li>shared goals </li></ul></ul><ul><ul><li>appropriate tools </li></ul></ul><ul><ul><li>skills acquisition </li></ul></ul><ul><ul><li>sustainable relationships </li></ul></ul>
  6. 9. <ul><ul><li>shared goals </li></ul></ul><ul><ul><li>appropriate tools </li></ul></ul><ul><ul><li>skills acquisition </li></ul></ul><ul><ul><li>sustainable relationships </li></ul></ul>
  7. 10. <ul><ul><li>shared goals </li></ul></ul><ul><ul><li>appropriate tools </li></ul></ul><ul><ul><li>skills acquisition </li></ul></ul><ul><ul><li>sustainable relationships </li></ul></ul>
  8. 11. +
  9. 13. goal
  10. 14. tools
  11. 15. skills
  12. 16. relationships
  13. 17. <ul><ul><li>“ Music plays a more powerful role than I could have ever imagined” </li></ul></ul><ul><ul><li>“ It made us re-examine the brand , and showed how important it was to understand this element of our business better” </li></ul></ul><ul><ul><li>“ It taught me how I had to leave room for other peoples creativity ” </li></ul></ul>
  14. 18. “ If InterContinental were a sound…what would it be?” http://www.emeraldinsight.com “ A ‘sound strategy’ for InterContinental Hotels” http://www.palgrave-journals.com
  15. 19. &quot;I was in the InterContinental Sydney yesterday… they had just launched their sound programme... 3 years on and it keeps on growing!” Vice President - Brand Delivery, IHG
  16. 20. [email_address]

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