1.
Placebo Effect
The Power of Nothing
Presented By:
Soumya Mishra
Roll No.14 MBA 021
Department of Business Administration
Utkal University

2.
Placebo Effect
• What Is Placebo and Placebo Effect?
• Different Placebo Different Effect
• How Placebo Work?
• Why Placebo Work?
• Placebo vs. Nocebo
• Application in Life
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3.
Placebo and Placebo Effect
3

4.
Different Placebos
Different Effects
• Size
• Quantity
• Type
• Colour
• Brand
• Price
• Packaging
• Different Geographical
Regions
4
Fig: Colour of Placebo
Stimulating
Effects

5.
How do Placebo Work?
5
Patient
Factors
Treatment
Environment
Administration of
SPECIAL
TREATMENT
Response
due to
Psychosocial
Factors and
Treatment
Response
due to
Psychosocial
Factors Only
Clinician
Factors
Interaction
Psychosocial Factors
Administration of
PLACEBO
Fig : Insides of Medicinal Treatment and procedures

6.
Why Do Placebo Work?
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Nervous
system
Endocrine
System
Immune
System
Psychosocial factors
Brain
Cost
Benefit
Fig : Cost Benefit Model Fig : Neurobioimmunology

7.
Placebo vs. Nocebo
Inert
Medicine
+ve Belief Placebo
7
Inert
Medicine
-ve Belief Nocebo

8.
Applications and
Prospective
• Acts as Control for Drug Testing
• Effective in Incurable Diseases
• Desire Expectation Model
• Effect of care and observation
• Power of Mind
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9.
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