Soulife Singapore

SOULIFE SINGAPORE
We reserve only the best.
BLK 196 PANDAN LOOP #07-14 SUITE 2
Pantech Business Hub
Singapore 128384

Copyright © 2013 Soulife Singapore Pte Ltd. All rights reserved.

Collection de Haute Perfumerie
Adding finesse to your current line of perfumes has never been this easy. Soulife Singapore’s luxurious
Oudh extracted from above 100 year old Aquilaria trees has delicate qualities that can create top-of-theline fragrances for your most lucrative and demanding affluent market.
Endorsed by The Royal Thailand Family, Soulife Singapore’s brand represents the finest in Agarwood
(Oudh) production industry. Our worldwide patented technology by expert advisors have proven to have
production qualities and quantities superior to regional competitors. We are also one of the few
corporations endowed with legal permits to export our quality products internationally.
Having worked with major brands in the region for some time, our production process is refined to cater
for mass production, without compromising on the quality of our products. Soulife Singapore works with
several renowned research facilities to ensure the purity and safety of our wood and oils. We also have
our own research facilities in Chiangmai. Quality Assessment Reports can be generated for the purpose
of quality control, which is often impossible or neglected by other Agarwood production companies.
Soulife Singapore’s expert advisor, Dr. Pheeraphan Wijitphan, more commonly known as “Dr.
Hom” (Doctor of Fragrance), has been leading the research of Agarwood production for the past 40
years. Currently, Dr. Wijitphan is the world-record owner of more than 59 commercial trade secrets,
trademarks and copyright in relation to Agarwood. As a form of corporate responsibility, we have
created sustainable regeneration of precious, endangered Aquilaria trees under Dr. Wijitphan’s innovation
and empowered local farmers to create their cultivation and production of commercial Agarwood.
Thailand is now the leading country for commercial Agarwood.
Our selection of Agarwood collections spans from cultivated, high quality wood and oils that cater to the
mass fragrance market, as well as the vintage, intriguing and rare Agarwood generated from majestic,
wildlife Aquilaria trees aged between 70 - 350 years of age.
If your esteemed brand is eagerly searching for reliable source of Oudh supply, choose Soulife Singapore
as your trusted, key supplier. Simply drop us an email or a call to fix an appointment with us today!

Surging Market Demand in Global Fragrance Industry
According to research reports, perfumes and fragrances have now evolved into a mainstream business within
cosmetics and personal industries. With a consolidated CAGR (Compound Annual Growth Rate) of approximately 3.7%
in 2013, the multi-billion dollar industry is buoyant despite several economic downturn led by Europe. The largest
market for fragrances is Brazil, with a sales of around $7billion in 2011. Emerging markets such as Africa, China and
India are also contributing to the rapid increase in revenue. The potential for continued expansion of the Fragrance
market is endless, as it looks to take over cosmetics as the leading consumer product in the personal care industry
before 2020.

Middle East, the Land of Premium Fragrances
The Middle East region alone accounts for 20 per cent of worldwide perfumes market, valued at 11AED billion. Figures
cited from Euromonitor saw fragrance sales in United Arab Emirates (UAE) reaching AED890 million in 2012, a steady
growth rate of 7%. The dominance of growth was led by a surge of demand for premium fragrances, which accounted
for 70% of total fragrances in the region. As the affluence of Middle East countries continue to mature beyond
expectations, future premium fragrance are set to be dominated by the region by a forecasted 2018. It is then crucial
for fragrance brands to devise their positioning strategy in order to capitalize on the future prospects of a larger market.

Cater to the Affluent. Find their “Right choice”
The average citizen in UAE spends no less than 1,225AED yearly, solely on his or her personal fragrance (Reported in
2006). As disposable income of population in Middle East ranks the highest in the world, the opportunity is excellent for
existing and new brands of perfume to develop premium options for this lucrative market-of-the-future.
Premiumisation, as termed by Euromonitor, is the new direction for any fragrance brands in the Middle East region.
What then, does an affluent individual seek in his or her fragrance? Our research has concluded that the most
demanded premium fragrances have integrated the following elements to satisfy the desire for individuality of the
affluent:
a.

It should endow an emotional experience for consumers

b.

It needs to be authentic and obtain credentials of luxury

c.

It requires exclusivity and limited access to obtain

d.

It contains rare raw materials that are rich in quality and texture, and preferably even having a heritage

As a starting point, quality raw materials trigger the experience of luxury and authenticity demanded by premium
consumers, justifying the high price of luxury fragrances. Brands are more willing to trade inexpensive alcohol or IRR
solvents for rare, high-valued Oudh to develop fragrances. While traditional labels of Oudh fragrance are still
dominating on market share, contemporary luxury brands like Christian Dior and Tom Ford have begun to increase their
market dominance with the introduction of fragrances based on Oudh. The strong financial capacity and market
adaptation could see these European or Western labels continually increasing market capitalization in Middle East and
beyond.
Proper strategy is required for existing brand labels to strengthen their expertise in Oudh, particularly through innovating
and continually surpassing the limits of luxury. With Soulife Singapore, this is now a realizable goal.

Sustainability
of
resources
“More and more companies are reaching
out to their suppliers to work jointly on
issues of sustainability, environmental
responsibility, ethics and compliance”
Simon Mainwaring

Sustainability is a big word for corporate leaders, who have an accustomed to a “low cost margin” profit strategy for

centuries. However, for businesses to survive in the long-term, it is vital that the issue of resource sustainability stands
equally as other agendas of marketing and branding. While “Branding” has become a major corporate success strategy by
providing experiential influence in the consumer’s decisions, the force also acts conversely on businesses. Consumers
expect the brands they love to also participate in social issues, including the address of environmental concerns. This begins
by first establishing a self-renewable system independent of environmental exploitation, before moving on to other issues.

The single largest concern for Oudh fragrance brands today is sustainability of supply. For brands whom have decided 20
years ago on establishing their own plantation or work closely with highly-sustainable suppliers, it is now the single most
impact on their consumer confidence and product satisfaction.

Are all suppliers of Oudh raw materials sustainable? Hardly. The process of obtaining Oudh is a delicate and time-consuming
one, resulting often in low volume of production and lack of quality control. For the ones who have found their footing on
supply, eventually introduce their labels to compete with major fragrance brands, on the advantage of their personal
sustainability for future market capitalization. Fragrance De Bois is a typical example of such a business model. With the
pressure piled up on traditional fragrance brands, the onus is up to their leaders to reconsider the importance of
sustainability.
Soulife Singapore holds worldwide patents in Agarwood Technology (US: 7485309, 7803384) and can produce Oudh in a
period below 2 years. We have sizable production facilities in North and South Thailand, a key factor for our business partners
whom take large orders when rates are lower*. Soulife Singapore is the only authorized corporate owner of wildlife Agarwood
trees across Thailand, apart from our own plantations. Our corporate advisor, Dr. Wijitphan’s greatest life achievement, was
our Agarwood trees being endorsed by the Thailand Royal Family in 1995, 2003 and 2005. We have been leading the industry
of Oudh production in Thailand to partner with businesses in the region, empowering them with sustainable, convenient
supply. Additionally, we are the only company who has limited legal access rights to majestic Agarwood trees that are aged
between 70 - 350 years, a significant market advantage for luxury fragrance partners whom generally gain access to
expensive but relatively young Oudh oil qualities.


WHO WE ARE
Soulife Singapore was founded in 2013 by
Mr. Thomas Won Choon Fei (Managing
Director).
Our company adopts a self-produce, selfmarketing business model.
While the Agarwood trade has been
consistently outperforming itself in the
global market, the quality of products today
have become largely inconsistent. Some
companies have even gone to the extent of
creating counterfeit products.
We believe in taking tangible steps to
ensure top quality of products from our
supply, through to our end users. This
includes proper certification of ownership,
and scientific proof of its purity aligned with
international standards. In this way,
consumers can be assured that they are
paying a fair price for what it is worth.
While the current trade market is only able
to offer Agarwood products manufactured
from young cultivated trees, Soulife
Singapore is the only authorized company
in the world that offers a higher end choice
for end users who value luxury and
exclusivity – The refined, pure heartwood
and Oudh oils extracted from wildlife
Agarwood trees aged at least 100 years
old.


Legend:

Extinct
Remaining

WHERE CAN YOU
UNCOVER
KINAM TODAY?
Many people believe that the
legendary Kinam (Kyara) originated
from Vietnam. The mythical term
“Kinam” (Kyara) was used only to
describe Aquilaria of the highest quality
known to consumers. The truth, is that
authentic, wildlife Aquilaria species
were spread across Southeast Asia. Its
large plots of dense, natural forests
hosted more than 15 Aquilaria species.
Amongst these species, Aquilaria
Malaccensis and Aquilaria Crassna is
scientifically proven to be of highest
quality and most well received by
fragrance lovers.
When international demand increased,
traders emerged in droves into the
forests and began extracting and
exhausting the last of wildlife species in
Vietnam, Cambodia and Laos.
Fortunately, Thailand has a strong
control over its land use, and have
successfully preserved its wildlife
heritage till today. Thailand is a critical
source of naturally aging wildlife
Agarwood trees today. The resource we
have are now mature, and capable of
high renewability.
Soulife Singapore’s has been the main
supplier for our Southeast Asian large
Agarwood firms for some time, and is
now ready to expand our operations in
other mature consumer demands such
as China, Japan and Middle East
regions, offering finesse for fragrance
brands with our vintage collection of
100 year old pure Oudh oils.

Copyright © 2013 Soulife Singapore Pte Ltd. All rights reserved. 6

The Insider:

Dr. Pheeraphan Wijitphan
To any Agarwood industry
professional, Dr Wijitphan is no
stranger. Graced with the title
“Dr. Horm”
(Doctor of Agarwood), his
lifelong effort in the research of
the valuable Aquilaria species
has been well recognized by
the native Thailand citizens,
the royal Thailand family, as
well as global accredited
research foundations
in Agarwood.

Patent: 7485309 B1 /
7803384). There are a total of
59 registered commercial
trade secrets, trademarks and
copyrights worldwide under
his name, rendering him the
record number of legal
endorsements for his expertise
and knowledge in all species
of Agarwood.

As a socially responsible
citizen himself, Dr. Wijitphan is
not apprehensive to share his
Dr. Wijitphan’s forefathers were knowledge. Since 1992, he
has began providing seminars
the pioneers of the vibrant
across Thailand, to empower
global trade market for
them with the knowledge and
Agarwood in Southeast Asia,
skills to commercially
which has been a key global
trading port for two centuries. manufacture Agarwood in
order to improve their own
With the knowledge and
lives. By 1995, the seminars
expertise spanning two
had attracted the attention of
generations as well as
international news and media,
hisdedication to research, Dr.
whom brought more than 1000
Wijitphan was
industrial leaders across the
able to create
globe to Thailand, eager to
breakthrough
learn from his vast knowledge
technologies to
in Agarwood cultivation, resin
transform the current
stimulation and
market. With his
extraction.
patented technology,
Agarwood trees as
“Greed for more and the
young as 5 years old,
fear of depleting wildlife
to as old as 350 years
Aquilaria trees have
old can form thick and
triggered many to dilute
resinous heartwood.
the quality of
products using
Today, Dr. Wijitphan
chemicals,
is the inventor and
which risks
exclusive worldwide
the health of
patent holder for
users.
whole-tree resin
stimulation
technology of
Aquilaria
trees (US

Unknowingly, these
substances enter through their
breathing system to cause an
irreversible problem”, says Dr
Wijitphan, a doctor by
profession.
“My support goes for
companies such as Soulife
Singapore who are truly
passionate about delivering
only products of the highest
and purest quality to end
users.”
Under the lead of expertise by
Dr. Wijtphan, Thailand is the
leading country for commercial
cultivation of Agarwood,
contributing to the
sustainability of this
precious, endangered
species.

Dr. Wijitphan is a proud
corporate advisor
(Expertise in Agarwood
technology) for Soulife
Singapore.


AQUILARIA CRASSNA
LIQUID GOLD
Known to be one of two “Wood of
Gods”, the Aquilaria Crassna is a
huge, sturdy tree with its canopy
seemingly reaching for the skies.
Its birthplace is within the damp,
evergreen forests of Northern
Thailand, Cambodia, Laos and
Vietnam. It is believed that the
Crassna species was the highly
valued “Kinam” largely shipped
through Vietnam into Japan and
Taiwan, due to its alluring fragrance
and resinous heartwood.
Scientiﬁcally, Crassna species has
one of the highest resin content that
can be proven by modern
technology. While there have been
attempts to plant this precious
species, the quality of a young
Crassna tree is incomparable with
that of an ancient, huge and resinous
wildlife Aquilaria Crassa trees aged
100 years and above.
Discover this treasure with
Soulife Singapore today.

AGE: 174 YEARS
HEIGHT: 15M

CRASSNA GOLD

CRASSNA HEARTWOOD

CRASSNA LEGEND (KINAM)

When applied to the skin, Crassna Gold
oil releases a soft, sweet fragrance that is
calm and soothing. It is representative of
its well-known namesake, “the everlasting
king of fragrance”. Apart from its
distinctive fragrance, the oil can be
identiﬁed by its rich, gold hues. The oil is
ingest-able, which is why we have
created health supplements from pure
Crassna oils.
Minimum Order: 1 Litre

Wood chips from aged, wildlife Aquilaria
Crassnan trees have a crisp, yellowishbrown colour. When ignited, it releases
just a small wisp of white smoke, followed
by an uplifting fragrance. and is often the
prime choice for medicinal and cosmetic
uses.
Minimum Quantity: 1 Kilogram

Only when Aquilaria trees are aged above
100 years old, will there be a slight
probability of uncovering our nature’s
treasure. Formed deep underground in
the roots of trees, the solid and resinous
crystalline is uniquely shaped to be oneof-its-kind. Its quality and earthiness is
like non-other. Exclusive collector’s item.
Available upon Special Requests.


AQUILARIA
MALACCENSIS
BLACK DIAMOND
Known to be one of two “Wood of
Gods”, Aquilaria Malaccensis is the
most well recognized Aquilaria
species in the trading market.
Its birthplace is in Southern Thailand,
selected areas in India and
Indonesia, where moisture levels are
very high. A mature Aquilaria
Malaccensis can grow up to 400
years old, and has a majestic size,
compared with its Aquilaria
counterparts.
Aquilaria Malaccensis is capable of
producing resinous heartwood that is
black with delicate fine lines. Its
quality is a notch of above all
Agarwood products in the market,
according to experts. It is a clear
definition of nature’s most prized
assets hidden within the damp,
tropical forests.
Discover this natural beauty with
Soulife Singapore now.

AGE: 220 YEARS

Legend
MALACCENSIS ESSENCE

MALACCENSIS HEARTWOOD

MALACCENSIS LEGEND (KINAM)

The fragrance from Aquilaria Malaccensis
is especially well-received in the
traditional Arabian culture. The scent
offers a sensual boost with its deep
rooted earthiness. A pure natural classic.
Its jet black coloured oil releases a
distinctive scent that evokes strength and
confidence.
Minimum Order: 1 Litre

Dark, densely resinated wood chips from
the trunks of wildlife Malaccensis trees
emit a strong scent of the forest,
reminding people of the power of nature.
Extracted naturally without any complex
processing, the wood is highly demanded
for medicinal use and for its fragrance.
Minimum Quantity: 1 Kilogram

Owning a piece of our premium-grade Malaccensis
collection is akin to gaining an priceless asset. It is
extremely rare to uncover an intact Malaccensis
Kinam, its quality richer than our best wood pieces.
With Soulife Singapore’s ancient heritage of trees, we
seek to help the right buyer will find what is well worth
his pursuit for excellence.
Available upon Special Requests.


Why Soulife Singapore could be a top choice as your long-term supplier:

-

Experienced Oudh producers with patented Agarwood technologies
Environmentally responsible Agarwood stimulation techniques
Well recognized by peers in similar industries
Well organized, rapid Oudh processing chain with high production capacity.
Our 100 year old Luxury Oudh and Oudh oils are undoubtedly exclusive.
A vast selection of different grades of oil, catered to your requirements.
Quality Assurance through our lab testing facilities
One of few CITES approved companies for international export of Agarwood
Highly credible source of supply and knowledge, through with our Expert Advisor

CONNECT WITH US TODAY.
Call: +65 92977493 (James Won, Asst. Director)
Email: soulife.singapore@gmail.com
Subscribe:
http://www.facebook.com/soulife.singapore
Youtube Channel:
Agarwood Siam

Soulife Singapore

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