“SOS Smart Original Sustainable” is an eco-sustainable project of “design emergency”. It is a new conception of garment that becomes a fashion accessory and a versatile,
always ready fashion solution.Presented in Milan during the Fashion Week, SOS is a line of products with unique
design, created with the highest quality, lightweight and crease-resistant yarns, easily carried in any handbag.
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SOSOriginal smart and multifunctional eco-sustainable garments
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2. The eco-fashion and eco-friendly marketing
is gradually growing and there are many
brands offering totally “green” capsules or
entire lines.
The quality along with the price becomes
an increasingly discriminating factor.
The trends change and follow one after the
other, but the products, though evolving
each season, do not renew, so the market is
particularly attentive and receptive to truly
innovative "concept product".
A GENERAL OVERVIEW
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3. Two friends, two successful women, two very different paths that cross and
complete each other, together creating a unique, exclusive, versatile and top-
flying «product concept».
ABOUT US
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Fabrizia Conti is expert in public relations, organizer
of international events and has always been
passionate about fashion and design.
Maria Luisa Rimoldi, heir to a Biella family known for
its production of highest quality yarns and great
connoisseur of fabrics, prints and yarn.
4. “SOS – Smart Original Sustainable” is
an eco-sustainable project of “design
emergency”.
It is a new conception of garment that
becomes a fashion accessory and a versatile,
always ready fashion solution.
Presented in Milan during the Fashion
Week, SOS is a line of products with unique
design, created with the highest quality,
lightweight and crease-resistant yarns, easily
carried in any handbag.
PROJECT
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5. The project’s goal is clear: to enable
women who have an active lifestyle,
enjoy traveling, play sports and cultivate
a variety of hobbies and interests to
deal with the unexpected with great ease
and without ever compromising on style
and personality.
MISSION
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6. SOS is the “must-in-bag” for the refined,
dynamic, modern, cosmopolitan and hotly
trendy woman.
A chameleon woman who loves to be
transformed according to the situation, to
play with fashion and always show her
personality.
TARGET
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7. ITALIANITY the SOS products not only
have a completely Italian design and are
produced and manufactured in Italy, but
they use only 100% Made in Italy yarns.
TRACEABILITY the products are
granted through a total control of the
supply chain and traceability of each step of
the process.
ECO-SUSTAINABILITY the garments
are made only with certificated natural
materials: from yarn to packaging bag and
labels printed with milk proteins directly on
the fabric.
PLUS
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8. UNIQUENESS exclusive items because
each one is really unique, with its own
different printing and style.
VERSATILITY a line that was created to
meet the women’s desire to change and play
with fashion and then with a simple gesture
turn a scarf into a bandana and the bandana
into a dress to wear over swimwear or
leggings.
QUALITY garments are made of 100% silk
yarns made by some of the best spinner
maestros in Biella.
SUMMER 2015 FOCUS
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9. The SOS Summer 2015 collection offer several available fantasies in three versatile
and convertible styles in unique size (shirt, skirt and dress) to meet timely the needs,
desires and personality of each woman.
SUMMER 2015 COLLECTION
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Now give room to your imagination, your taste and finally ... DARE!
SUMMER 2015 COLLECTION