Presentation which disccuses how to use twitter and also twitter best marketing practices.

1. Twitter Sorav Jain

2. What Is Twitter? Public instant messaging A way to talk about what you’re doing ‘right now’ – publicly, by default Short messages – only 140 characters (with space) Opt-in – you choose who to watch and you see their public messages Can also talk privately with others Many ways to send and receive tweets Sorav Jain

3. Twitter’s Growth Twitter has about 4 million users now 363,000 users in the U.S. There are more than 1 million tweets/day Sorav Jain

4. What Good Is It? Get feedback about your business – track what people are saying and address problems quickly Mingle with the ‘famous’ in your industry Stay on top of trends Monitor what’s being said about your customers to help them protect their own brands Sorav Jain

5. Example 1 and 2: Dell, Comcast Dell earned $1 million through Twitter in the last year Dell sends messages to its Twitter subscribers about special private sales Comcast is turning around their negative reputation by displaying genuine interest in customer issues posted on Twitter This means the companies tweet and retweet responses to people posting tweets in form of complains/appreciations. This is either done as response @customer tweet Sorav Jain

6. Example 3:Airtel Airtel Broadband Issue I Tweeted about the problem I was having Within 30 minutes, @airtelcallhome contacted me Emailed the company representative Problem was soon solved Airtel still has a happy customer! I tweeted about this experience.. Airtel’s brand value was increased! Sorav Jain

7. Most Importantly, Twitter… Puts a personal face on your business Gets you a steady stream of ideas and links that you can use in your own business Enables you to get (and offer) help Connects you with others who share your interests, personally and professionally Sorav Jain

8. 5 Stages of Acceptance Denial – Why should I care about this? Presence – I don’t get it, but I guess I should get a free account. Dumping – Posting links to blog, PR docs Conversing – Talking to others one-on-one (Individual accounts does this mostly) Microblogging – Sharing useful info and conversing one-on-one (most company do this) Sorav Jain

9. Getting Started Visit twitter.com and sign up for free Get a handle that relates to your business Multiple accounts – personal & business? Fill in your profile using keywords Upload your photo (gain credibility!) Add your location if appropriate Sorav Jain

10. Getting Started, Continued Visit search.twitter.com and look for others who share your interests Look at your followees’ followers to find new people to follow Watch, learn, and enter the conversation when you’re ready (lurk for a few weeks) Tweet often – daily is recommended Sorav Jain

11. Let People Know You Tweet Put your handle in your signature for email, forum posts, blogging Put a logo on your website, linked to your Twitter page Sorav Jain

12. What Should I Talk About? Share great links and resources you find Share information about your business Reach out to people who use your services or products (make a list of customers and check if they are available on twitter) Talk about upcoming company events Share problems and ask questions Add links to your latest blog posts Sorav Jain

13. Best Practices Think before you type! It’s permanent and searchable Be authentic – it’s about letting people get to know you personally and professionally Don’t push your services or products – it can get you banned Share information and become valued as an expert in your field (if you do not have any company related tweet then tweet on Industry) Sorav Jain

14. Dealing With Other People Follow those who interest you Unfollow people to stop seeing their messages (there’s no need to reciprocate if you’re not interested) Block problematic people – that means they won’t be able to see your updates Spam is rampant – just don’t follow it! Sorav Jain

15. Useful Tips Use @handle to reply or refer to people (this is displayed to all) Use direct messages (D handle) to talk privately with another person (done privately not seen to all) Retweet (RT) interesting tweets to others in your network – it’s respectful Hashtag (#topic) tweets to create a custom results page Sorav Jain

16. 3rd Party Tools Hundreds! TweetDeck and Twhirl– desktop applications to manage your account TweetBerry and iTweet (and other mobile apps) TweetLater – set keywords for search and have results delivered to your email TwellowHood – find other Twitter users by geographical location Sorav Jain

17. Groups Not yet a Twitter feature – in the works Will enable you to categorize your followers list and choose to send tweets to only certain people You can set up groups on 3 rd party software like TweetDeck, but only to view incoming tweets, not to ‘broadcast’ Sorav Jain

18. Tweets Best Practices Do not forget to use potential Keywords to target; For ex: If I am targeting people interested in Branding on Facebook– I will tweet with keywords; Facebook, Branding, Facebook Branding Tips, Social Media Facebook Branding etc. People when search through search.twitter.com with any of the keywords may reach to me / follow me (example on next slide) Respone@customer is a great way to converse with clients on their tweets or queries related to Hexaware / Industry / Services. Tweeting on daily basis a added benefit. If you are in short of company related tweets , tweet with industry related interesting facts + keywords. If tweeting about a webinar identify people interested in it through search.twitter.com and tweet about webinar@interestedpeople. If you do not want response from the company id on twitter then create a marketer’s id and converse through it. Conversation is important. Sorav Jain

19. Keyword entered Creates impact on SiddhMishra as the tweet reaches directly to @box of Siddh. Similarly other people who follows me notices the conversation Sorav Jain

20. WIPRO Sorav Jain

21. Wipro Tweet Examples Innovation through collaboration - Wipro and Harvard study http://tinyurl.com/n3s3z2 Wipro enters into 5-year strategic agreement with Charming Shoppes http://tinyurl.com/mxmdkw Consulting is the latest weapon in Wipro arsenal: Wipro in discussion with Financial Chronicle http://tinyurl.com/lmhqqt Wipro among top 'green brands' in India http://tinyurl.com/nj2d9b Industry Research: The Innovation Value Chain http://tinyurl.com/lpav6g Wipro CMO,Jessie Paul in Outsourcing Journal: How Outsourcing Speeds, Standardizes, and Automates Routine Marketinghttp://tinyurl.com/lu7rma Wipro to go aggressively after Govt contracts http://tinyurl.com/l4yue7 Wipro offers frameworks and solutions for Cloud Services market for global scale rich internet applications http://tinyurl.com/njctf3 RT@ET_NOW_Live: ET Encounter with the Joint CEOs of #WIPRO. An exclusive interview with both CEOs only on ET NOW. 6.30p and rpt at 11pm ( Retweeted the statement made by @ET_NOW_Live on Wipro) Wipro Enters into a Strategic Partnership with BJ’s Wholesale Club http://tinyurl.com/m42adz Sorav Jain

22. Wipro Brief Report Wipro is following 116 profiles, which includes (Check the Print screens in the next slide for few examples of people/companies Wipro is following, it mainly includes their clients / analysts/ Targeted companies). Wipro has 981 followers. Wipro tweets on an average 2 tweets a day. Wipro also has 2 another twitter profile Wiprocareers following 466 people with 427 followers, Infocrossing following 68 with 116 followers Wipro’s Marketers’ have their name personal profiles to target customers. Sorav Jain

24. It is important to follow important people to increase followers. The important people may be a analyst, client, company, prospective clients etc.

25. Thank You Sorav Jain