Have you tried social selling on LinkedIn? Well, here is a post for your reference. Go through, use them smartly and become a LinkedIn rockstar.

1. 8 Most Important Tips for Social
Selling on LinkedIn!
www.soravjain.com

2. LinkedIn has 240 million active users.
3 million companies around the world have company pages

3. Platform where you can connecting with
professionals, like-minded individuals, thought
leaders
Greater exposure
Understanding their best business
practices
LinkedIn groups - An opportunity to
learn from others past experiences
Pathway to excellence
LinkedIn - An excellent platform to connect with
professionals
Improves your performance

4. Stage 1Stage 2Stage 3

5. Agenda!
A. Basic LinkedIn Hygiene
B. Adding Connections
C. Messaging While Sending Connection Request
D. Sending Personalized Communication (inMails)
E. Using LinkedIn Contacts for PRM (People
Relationship Management)
F. Thought Leadership
G. Company Brand Ambassador

6. A. Polishing Your Profile

7. H. Getting Found,
Polishing Profile!

9. B. Polishing
Profile:
Professional
Photo
Include
keywords in
headline
Customise URL
Use your
summary to
introduce
yourself (SEO)

10.  Detail
 Professional
Experience
 Link Company
Name to
LinkedIn
Company page
 Education

11. Skills:
Type in your
skills
Your
connections will
be asked to
endorse them

13. All-Star
Profile:
Profile Photo
3 Jobs
Skills and
Expertise
More than 50
connections

14. Rich Content
Add link/Upload
file:
Videos
Images
Documents
Presentations

16. Lets Review – Genpact profiles

17. Profile
picture
can be
passport
size
Url
can
be
customized
The designation can be
in a detailed format

18. url
can
be
customized
Summary
can be
in
bulletins
&
detailed
format
More description can be included +
years of experience can also be
included

19. The designation can be in a detailed format
url can
be
customized
Picture
size can
be altered.
As it is smaller than
the profile picture size

20. Url can
be
customized
Picture
size can
be altered

22. Exercise: Review Your LinkedIn
Profile
Customise URL
Profile Photo
3 Jobs
Skills and
Expertise
Rich Content
More than 50
connections

23. B. Promoting Your Profile

24.  Business
Cards
 POS Materials
 E-mail
 Blog
Have you mentioned your LinkedIn URL in your email signature, visiting
cards, Twitter profile and other places where it can get your LinkedIn
presence a visibility?

25. Here is a step by step process – Learn how to connect your LinkedIn with Twitter
http://www.wikihow.com/Add-a-Twitter-Account-to-a-Linkedin-Profile
Connect Your LinkedIn Account with Twitter! Make your
Twitter profile visible on LinkedIn!

26. Make your LinkedIn URL visible on Twitter Bio.

27. Cross Promotion
of Your Social
Media Profiles is
Essential!

28. B.Networking on LinkedInB.Networking on LinkedIn

29. Answer the following questions before you start!
-Which city / country is your target audience from?
-Do you own a database of your target audience?
-If No, can you create a list of KEY Notch people you
want to connect to?
-How many people do you own on LinkedIn in your
network?
-How many groups have you currently joined?
-Do you regularly search for people you want to
connect with?
-Are you using Twitter?

30. Setting up a Weekly Goal for Connections! –
Number of People to connect with 40
Number of People from Advanced Search 20
Number of People from Group 5
Number of People by email / visiting card /
from database
10
Number of people from Twitter 5
Objectives Actions
Using LinkedIn to Connect to People Setting up weekly goal for connections.
Using LinkedIn for Thought Leadership Updating status.
Joining 50 Groups!
Publishing Blog.
Sending Interesting emails to connections
Using LinkedIn for Employer Branding Following company page.
Promoting company posts.
Setting Up Main Objective

31. B. Adding Connections - Sales
Prospecting on LinkedIn
5 easy ways to
grow your
network!
•Database Request
•Sync Email
•LinkedIn Groups
•Advanced Search
•Twitter

32. Before You Get Started! Remember, Adding your
Official Email Id to your LinkedIn Profile is Essential
1.
2..
3.
4.
Know how refer this link : https://www.youtube.com/watch?v=MP4t1Zgd_TE

33. Collect all the email ids from
the cards and database and
send them an invite (provided
you have met them)
1. Bulk Invite

34. 2. Sync your Email!

35. Connect to Your Real World Network
 Family
 Friends
 Colleagues
 Suppliers
 Customers
 Ex-Colleagues
 Prospects
Refer this link to learn more : https://www.youtube.com/watch?v=qeZeUSX33ms

36. 3. Join LinkedIn Groups! You can join about 50 groups!
Learn more here :https://www.youtube.com/watch?v=5neslQPwj-g

37. 3. Explore Members, Freeze Members You Want to Connect
with!

38. These Groups are important to build your initial Network!
Network is important because…

39. • Growing your network is
important! As the first
connection will lead you to
2nd
and 3rd
connections!
• There is an opportunity to
get referred!
• So, in-mails are really not
essential if you are growing
your network constantly!

40. Search:
People
Companies
Groups
Connections

41. Advanced Search on the basis of:
1.Keywords
2. First / Last Name (For Mapping)
3.Title (Designation)
4.Current / Past Company
5.Relationship (1st
, 2nd
, 3rd
, Group)
6.Location
4. Advanced People
Search
Learn more here : https://www.youtube.com/watch?v=lGfq2WDnX4o

42. Search Example: CEO in Chennai
About 7,614 CEOs are
available on LinkedIn!
They are from Chennai.
Are you connected to
them?
-----
LinkedIn Advanced Search
makes your search
process easier!
Even more if your network
is large!

43. Okay! Your network is small? And you aren’t able
to really make the best use of advanced search?
(or)
LinkedIn search is restricting you to see the
results? Asking you to use premium membership?

44. 5. Use Twitter Search! Advanced Search allows you to do city /
country specific search on the basis of ‘keyword’
Learn how to use twitter advanced search here
:https://www.youtube.com/watch?v=AZA8LwIk7fE

45. If you stick to your
weekly Goal! You
will have.. 2,000
connections in a
Year!
Twitter & LinkedIn
is the best database
in today’s world!

46. Power of Sending Personalized Email on LinkedIn!
Personalized Email with Thought Leadership Focus!
C.
Messaging
While
Sending
Connection
Requests

48. Standard V Personal
Say NO to the Standard Template!

49. Personalized Connects & Importance:
1.Personalized messages can make you stand out of the crowd, as
most of them have been using the template by default.
2.Personalized message creates the first impression, they make
your point clear!
3.Adds to your credibility! It confirms you are not a random
request sender! You have researched well about the person! –
Tell a Story!
4.There are chances the person who you send request to,
contacts you with your initial messaging!

50. www.linkedin.com/pub/randy-harrison/8/802/515
Dear Randy,
I came across your profile and was very
impressed by how you served Delta Airlines
for more than 2 decades now. It is very
satisfying to see loyalty towards a job.
Would like to connect here to learn more
from you! Hope you’ll accept my network
request.
Regards
XYZ, Designation!
Dear Sir,
It was pleasure meeting you at the Aviation
event. I was searching for you on LinkedIn
to connect and realized you don’t use it
much. Would you like the Ramco team to
set it up for you?
You can also check an exclusive step by step
process to set up LinkedIn here:
On LinkedIn we have an exclusive group for
Aviation Specialists and I believe your
presence will add a lot of value!
Regards
XYZ, Designation!

51. Example of Introduction and follow up
Message!
To Someone You Don’t Know!
Hi Shafi, loved your blog post on
LinkedIn! 3 new Facebook updates
expected written in July was
interesting, I would like to learn if
there is something written on the
latest updates! Would love to
connect.
- Sorav Jain
After Connection!
Hi Shafi,
Looks like Digital Marketing
interests you as much as it does
to me? How many years have
you been in Industry now? Are
you aware there is a Digital
Marketing Summit coming up in
Chennai on Jan 30th
2015?
Objective: To introduce Digital Marketing
Summit event to Shafi!

52. Examples of Introduction Message!
1. “It was nice meeting you at the ____ event. In enjoyed talking to you about ____. Let’s
be sure to stay in touch.”
2. “I am a fellow member of the ____ LinkedIn group and I saw your comments about
____. Id love to stay in touch so we can talk more about it.”
3. “It’s been a long time since we talked, hope you are doing well. How are the kids? I see
you are now working at ____ company, how is that going? Let’s be sure to stay in touch.”
4. “I was looking at your profile and I see you are a fellow alumni of ____ university. This is
where I studied too. Which year did you pass out? I also noticed we have some similar
interests. Maybe we can chat sometime over drinks.”
5. “I was looking at your profile and I am very impressed with your accomplishments.
Please accept my request to connect, I’d love to talk to you about how you accomplished
____.”
6. “I was checking out your blog and I really liked your post about ____. Can you explain a
bit more about ______? Please accept my request to stay connected”.

53. Examples of Introduction Message!

54. Examples of Introduction Message!

55. Examples of Introduction
Message after you meet
someone at the event!

56. Remember, they are sample templates, this needs to
customized as per your Industry Trends!

57. Or Get Introduced
•Briefly explain how you want to be introduced.
•Explain why you want an introduction and how
you can help the prospect.
•Save the sales pitch for after the connection is
made.

58. Connect in Real Time at a Conference

59. Dowload LinkedIn
and LinkedIn
Contacts App, to make
it Real Time!

60. D. InMails Best Practice

61. Dear Jeff,
Hope you’re doing well – love what you guys are doing .
Wanted to see if you’d be interested in hopping on a quick call with me < 5 min to discuss how
you’re handling your conversion rates.
www.HisSite.com helps eCommerce companies increase conversion rates by implementing key
site redesign techniques. We are a full service digital eCommerce agency specializing in
eCommerce Strategy, UX/design, development, extension, ongoing support and Mobile
commerce.
We have helped 100+ eCommerce sites like www.samplesite.com
I look forward to hearing from you. Thank you!
Steve Smith
CEO and Founder, Smithco Inc.
According to you, does this look effective?

62. Mistake 1: Steve sent me an InMail message asking me to believe he knows (and loves) what
I’m doing. Of course, that’s bullshit. Steve needs some kind of point of relevancy to approach
me. So rather than do his homework he makes up a vague one.
Steve has no idea what I’m doing. If he did, he’d tell me exactly what he loves about what I’m
doing!
Your prospects aren’t stupid. Don’t treat them like they are!
-----------------------------------------------------------------------------------------------------------------------------
Mistakes 2 & 3: Steve wants me to validate the idea of a discussion about his solution. He wants
me to invest time in knowing who he serves, learning about his service and invest time on the
phone.

63. Sending InMail or Introduction Messages!
TIP 1:
Remember -- asking for appointments kills response rates. Avoid this in your "first touch" email.
If you forget and do ask for a call? You'll get rejected by 90 - 97% of perfectly good prospects. Be
warned!
TIP 2:
The goal of your "first touch" InMail/email message is to earn the right to have a discussion.
Nothing else.
It's exactly like an effective cold call.
---------------------------------------------------------------------------------
Subject: Let's decide?
Hi, Phil.
Are you adding new capability to Cigna's sales training in the future? I work with
organizations like yours to help sales reps drive new business using social platforms. I'm sure
you have excellent sales training in place. Just wondering if you're looking to build on on that
success.
Please let me know what you decide, Phil?
Thanks for considering,
Jeff Molander

64. Don’t forget to build an authentic Relationship with the person
before you pitch on LinkedIn!
• Offer to introduce your new connection to someone in your network who could
also be helpful to them;
• Boost their visibility in your network by sharing a piece of their content in your
groups;
• Send a handwritten note congratulating them on a recent business
achievement; and
• Connect them to a conference opportunity that increases their visibility with
leaders in their field.
• Read more on LinkedIn effective Sales Strategy here: http://b2b-marketing-
mentor.softwareadvice.com/how-top-sellers-use-linkedin-1213/
• Also Read, 13 things that really ANNOY people on LinkedIn
• http://blog.firebrandtalent.com/2012/10/13-things-that-really-annoy-people-on-
linkedin/

65. E. Using LinkedIn for
People Relationship
Management!

66. Use www.LinkedIn.com/contacts to sync all your contacts! You can make use of
LinkedIn contact effectively for the following 5 reasons:

67. Reason 1: Wish people on Birthday & Job Change!

68. Reason 2: Send via email, manage your email with LinkedIn!
LinkedIn Contacts allow you to send messages to people directly on their email
inbox and not on LinkedIn messages alone. Helps you also manage your email
with LinkedIn Contacts or else it is difficult to discover much about the people
you sent an email to in the past!

69. Reason 3 : Tag People into different categories!
You can tag people into
a category for your
future reference.
For example:
-IIMTC Prospect
-Database Prospect
-Prospects I Met
-Prospects I Spoke to
-Aviation Event Prospect
etc.

70. Reason 4: Filter Your Contacts Better, Easy to Send Personalized Messages Learn
how to filter contacts on LinkedIn here : https://www.youtube.com/watch?
v=fg6tzMFopTI

71. Reason 5: Recording Minute Details About Every Prospect
Set a reminder for
next conversation
through LC.
Note down how you
met, when you met for
better customized
messages!
Check what was your
last exchanged
conversation with the
person.
Tag them into
categories

72. Use LinkedIn
Contacts as your
PRM for an
organized
experience!

73. F. Creating Your
Personal Brand!
Taking Thought
Leadership Initiative
on LinkedIn

74. 1. Regular Posting on LinkedIn
• Post regular content
on LinkedIn.
• Content should be
relevant to the topic
that you want to
become thought
leader in.
• Every Project
Manager, R&D
Specialist Must
Contribute!
• Ensure to Tag your
brand and relate
your leadership
thoughts!

75. 2. Share Interesting Content, Thoughts on Groups! | Start a discussion!
Updates:
Post on Groups!
Every Team
member should
join about 50
Groups! (Share
articles,
comment on
articles)
Sharing content
once a week
increases your
profiles views
by 500% or more

76. 3. Publish Blog Posts on LinkedIn
Learn how to publish a blog on https://www.youtube.com/watch?v=69n5MLXQLzI
Sales Team | R & D Team | Marketing | Project Management Team | Vertical
Heads must post / re-post their blog posts that they have published on Ramco Blog

77. Bufferapp.com is the
best way to keep
your content
scheduled!
Contribute & Don’t
forget to do what you
see in the next slide!

78. G. Become a
LinkedIn Brand
Ambassador!

79. • Follow Company Page (www.linkedin.com/company/ramco-systems),
• Tag Your Company in Current Work section.
• Regularly like / comment / share company updates from company page on your
profile.
• Recommend careers and openings on your page

80. Are you on it
already?

81. Thank You!
Questions?
Wishing you an Awesome
2015!
sorav@echovme.in
Connect with me on
LinkedIn:
www.linkedin.com/in/sorav
jain