SlideShare a Scribd company logo
1 of 115
2011.04.06
2011.04.06
<1>screen reading</1>
from: http://www.the-digital-reader.com/2011/03/01/history-of-ebooks-infographic/
1999   2007                      2009


              ebook reader: http://wiki.mobileread.com/wiki/E-book_Reader_Matrix
1999   2007                      2009


              ebook reader: http://wiki.mobileread.com/wiki/E-book_Reader_Matrix
1999   2007                      2009                          2010


              ebook reader: http://wiki.mobileread.com/wiki/E-book_Reader_Matrix
Kindle
Kindle
•
•
•
•
•
•
•
•
•
•
•
• 30
•
•
•
•      Wikepedia
•
•
•
•
• 30
•
•
•
•      Wikepedia
•
•
•
•
•85
  30
•
•
•
•      Wikepedia
•
•
http://www.flickr.com/photos/zieak/3217657200/
ipad
E-Reader
         7%
Mobile phone
   12%            iPad
                  31%

  Print
  24%

          Laptop/Computer
                26%


                            http://cmcopywriters.co.uk/ipad-consumer-usage-study
Mobile phone
          4%
     E-reader
        7%
Laptop/Computer     iPad
      12%           41%



     Print
     36%



                           http://cmcopywriters.co.uk/ipad-consumer-usage-study
App
•
•   3D   ...

•
•
•
• 360   ...

•
•
social reading</2>
<2>
dogear
http://itpro.nikkeibp.co.jp/article/NEWS/20101217/355348/?ST=android-dev
http://exmobiler.com/wp/?p=10636
http://japan.cnet.com/news/service/20424186/
copia
Kobo
http://vimeo.com/17575879
http://
www.macgasm.net/
2010/12/09/kobo-
  takes-ebooks-
social-reading-life-
    application/
<3>My Reading</3>
Flipboard




            video from: http://flipboard.com/video
•
• User Experience:
•                             Twitter, Facebook,
    Flickr, Instagram, Google Reader,      ...

•                     Like, comment, share,
    social magazine
Zite




       video from: http://vimeo.com/20777645
•     Twitter     Google Reader


•
•
•               t, f, d, email

•   Instapaper
<4>engaged</4>
EW’s Must List




        video from: http://www.youtube.com/watch?v=xA5Wq5IScf8
•   →

•
•
•   iTunes Amazon

•
•
•
•        /          clothing type, color, trend,
    designer, season, and model...

•                  rate

•
<5>useful tool</5>
Fiske Interactive College Guide




                      video source: http://vimeo.com/19847219
•
•
•
•
•
✓screen reading
✓screen reading
✓social reading
✓screen reading
✓social reading
✓my reading
✓screen reading
✓social reading
✓my reading
✓engaged
✓screen reading
✓social reading
✓my reading
✓engaged
✓useful tool
cc via Flickr by pamhule
http://www.flickr.com/photos/pamhule/sets/72157624602430612/
cc via Flickr by pamhule
http://www.flickr.com/photos/pamhule/sets/72157624602430612/
cc via Flickr by pamhule
http://www.flickr.com/photos/pamhule/sets/72157624602430612/
cc via Flickr by pamhule
http://www.flickr.com/photos/pamhule/sets/72157624602430612/
http://www.flickr.com/photos/lisathumann/4967149611/




http://www.flickr.com/photos/learnscope/4776132346/




                                                     http://www.flickr.com/photos/abbybatchelder/4583932298/
cc http://www.flickr.com/photos/quinnanya/4656009532/
cc http://www.flickr.com/photos/quinnanya/4656009532/

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20110406數位出版發展趨勢 雜誌