SlideShare a Scribd company logo
1 of 17
Download to read offline
Scope
CostQuality
“Must Have”
Basic Expectations
Attractive
Excitement
Generators
One-dimensional
Performance
Pay Offs
1
2
3
4
Solid closing
keynote
User Journey
UserExperience
½ hour sales
pitch by sponsor
Amazing speaker
you haven’t seen
before
End
Peak
User Journey
UserExperience
Attractive
Feature
Performance
Feature
Must Have
Feature
Performance
Feature
Phase 1 Basic Basic Basic Basic
Phase 2 Good Good Basic Basic
Phase 3 Best-of-breed Best-of-breed Good Good
Phase 4 Best-of-breed Best-of-breed Best-of-breed Best-of-breed
NeutralNeutral NeutralSatisfied
Attractive
Feature
Performance
Feature
Must Have
Feature
Performance
Feature
Phase 1 Good Basic Basic None
Phase 2 Good Good Basic None
Phase 3 Good Best-of-breed Good Basic
Phase 4 Best-of-breed Best-of-breed Good Good
NeutralNeutral NeutralDelighted
Design Publishing
Tools
Mobile Categories Related
Stories
Comments Search Personalis-
ation
Phase 1
50pts
Stretch
goals
10pts
Phase 2
25pts
Getting UX Stuff Done - UX Bristol 2013
Getting UX Stuff Done - UX Bristol 2013
Getting UX Stuff Done - UX Bristol 2013
Getting UX Stuff Done - UX Bristol 2013

More Related Content

Viewers also liked

Working in harmony - Port80 2013
Working in harmony - Port80 2013Working in harmony - Port80 2013
Working in harmony - Port80 2013Sophie Dennis
 
Which matters more: content, design or technology? A rant
Which matters more: content, design or technology? A rantWhich matters more: content, design or technology? A rant
Which matters more: content, design or technology? A rantSophie Dennis
 
Designing stuff that matters fast ux bristol 2012 eewei chen darius kumana
Designing stuff that matters fast ux bristol 2012 eewei chen darius kumanaDesigning stuff that matters fast ux bristol 2012 eewei chen darius kumana
Designing stuff that matters fast ux bristol 2012 eewei chen darius kumanaEewei Chen
 
Mobile Prototyping Essentials
Mobile Prototyping EssentialsMobile Prototyping Essentials
Mobile Prototyping EssentialsRachel Hinman
 
Designing for the user experience (National Housing Federation - IT in Housin...
Designing for the user experience (National Housing Federation - IT in Housin...Designing for the user experience (National Housing Federation - IT in Housin...
Designing for the user experience (National Housing Federation - IT in Housin...Lily Dart
 
Guerrilla testing for content
Guerrilla testing for contentGuerrilla testing for content
Guerrilla testing for contentLily Dart
 
Designers are leaders - applying design skills to leadership, and leadership ...
Designers are leaders - applying design skills to leadership, and leadership ...Designers are leaders - applying design skills to leadership, and leadership ...
Designers are leaders - applying design skills to leadership, and leadership ...Lily Dart
 
How to be a digital nomad - Amy Wagner, Agile Cambridge 2016
How to be a digital nomad - Amy Wagner, Agile Cambridge 2016How to be a digital nomad - Amy Wagner, Agile Cambridge 2016
How to be a digital nomad - Amy Wagner, Agile Cambridge 2016Amy Wagner
 
The quick start guide to guerrilla usability testing
The quick start guide to guerrilla usability testingThe quick start guide to guerrilla usability testing
The quick start guide to guerrilla usability testingLily Dart
 
Making design decisions stick
Making design decisions stickMaking design decisions stick
Making design decisions stickLily Dart
 
How design is shaping thinking at the heart of Government
How design is shaping thinking at the heart of GovernmentHow design is shaping thinking at the heart of Government
How design is shaping thinking at the heart of GovernmentAndrea Cooper
 
The new GOV.UK vision - March 2016
The new GOV.UK vision - March 2016The new GOV.UK vision - March 2016
The new GOV.UK vision - March 2016Neil Williams
 

Viewers also liked (14)

Working in harmony - Port80 2013
Working in harmony - Port80 2013Working in harmony - Port80 2013
Working in harmony - Port80 2013
 
Which matters more: content, design or technology? A rant
Which matters more: content, design or technology? A rantWhich matters more: content, design or technology? A rant
Which matters more: content, design or technology? A rant
 
Designing stuff that matters fast ux bristol 2012 eewei chen darius kumana
Designing stuff that matters fast ux bristol 2012 eewei chen darius kumanaDesigning stuff that matters fast ux bristol 2012 eewei chen darius kumana
Designing stuff that matters fast ux bristol 2012 eewei chen darius kumana
 
Designing with algorithms
Designing with algorithmsDesigning with algorithms
Designing with algorithms
 
Mobile Prototyping Essentials
Mobile Prototyping EssentialsMobile Prototyping Essentials
Mobile Prototyping Essentials
 
Designing for the user experience (National Housing Federation - IT in Housin...
Designing for the user experience (National Housing Federation - IT in Housin...Designing for the user experience (National Housing Federation - IT in Housin...
Designing for the user experience (National Housing Federation - IT in Housin...
 
Guerrilla testing for content
Guerrilla testing for contentGuerrilla testing for content
Guerrilla testing for content
 
Designers are leaders - applying design skills to leadership, and leadership ...
Designers are leaders - applying design skills to leadership, and leadership ...Designers are leaders - applying design skills to leadership, and leadership ...
Designers are leaders - applying design skills to leadership, and leadership ...
 
How to be a digital nomad - Amy Wagner, Agile Cambridge 2016
How to be a digital nomad - Amy Wagner, Agile Cambridge 2016How to be a digital nomad - Amy Wagner, Agile Cambridge 2016
How to be a digital nomad - Amy Wagner, Agile Cambridge 2016
 
The quick start guide to guerrilla usability testing
The quick start guide to guerrilla usability testingThe quick start guide to guerrilla usability testing
The quick start guide to guerrilla usability testing
 
Making design decisions stick
Making design decisions stickMaking design decisions stick
Making design decisions stick
 
We Are All UX Designers!
We Are All UX Designers!We Are All UX Designers!
We Are All UX Designers!
 
How design is shaping thinking at the heart of Government
How design is shaping thinking at the heart of GovernmentHow design is shaping thinking at the heart of Government
How design is shaping thinking at the heart of Government
 
The new GOV.UK vision - March 2016
The new GOV.UK vision - March 2016The new GOV.UK vision - March 2016
The new GOV.UK vision - March 2016
 

More from Sophie Dennis

Reflections on Service Design in Government 2019
Reflections on Service Design in Government 2019Reflections on Service Design in Government 2019
Reflections on Service Design in Government 2019Sophie Dennis
 
A New Information Architecture for NHS.UK - UX Scotland 2018
A New Information Architecture for NHS.UK - UX Scotland 2018A New Information Architecture for NHS.UK - UX Scotland 2018
A New Information Architecture for NHS.UK - UX Scotland 2018Sophie Dennis
 
User-centred digital strategy: what it is, why it matters, how to do it well
User-centred digital strategy: what it is, why it matters, how to do it wellUser-centred digital strategy: what it is, why it matters, how to do it well
User-centred digital strategy: what it is, why it matters, how to do it wellSophie Dennis
 
Let's Talk About Strategy (extended workshop): what it is, why it matters, an...
Let's Talk About Strategy (extended workshop): what it is, why it matters, an...Let's Talk About Strategy (extended workshop): what it is, why it matters, an...
Let's Talk About Strategy (extended workshop): what it is, why it matters, an...Sophie Dennis
 
The Art of Things Not Done: prioritising for user value with the Kano model -...
The Art of Things Not Done: prioritising for user value with the Kano model -...The Art of Things Not Done: prioritising for user value with the Kano model -...
The Art of Things Not Done: prioritising for user value with the Kano model -...Sophie Dennis
 
User-centred digital strategy - UX in the City Manchester 2017
User-centred digital strategy - UX in the City Manchester 2017User-centred digital strategy - UX in the City Manchester 2017
User-centred digital strategy - UX in the City Manchester 2017Sophie Dennis
 
Adventures in Policy Land - Service Design in Government 2017
Adventures in Policy Land - Service Design in Government 2017Adventures in Policy Land - Service Design in Government 2017
Adventures in Policy Land - Service Design in Government 2017Sophie Dennis
 
Prioritising the user experience - UX Cambridge 2016
Prioritising the user experience - UX Cambridge 2016Prioritising the user experience - UX Cambridge 2016
Prioritising the user experience - UX Cambridge 2016Sophie Dennis
 
Content Strategy Workflow & Governance Workshop, UX Bristol 2014
Content Strategy Workflow & Governance Workshop, UX Bristol 2014Content Strategy Workflow & Governance Workshop, UX Bristol 2014
Content Strategy Workflow & Governance Workshop, UX Bristol 2014Sophie Dennis
 
Working in Harmony: Lightning Talk - London CS Meetup Jun 2013
Working in Harmony: Lightning Talk - London CS Meetup Jun 2013Working in Harmony: Lightning Talk - London CS Meetup Jun 2013
Working in Harmony: Lightning Talk - London CS Meetup Jun 2013Sophie Dennis
 

More from Sophie Dennis (10)

Reflections on Service Design in Government 2019
Reflections on Service Design in Government 2019Reflections on Service Design in Government 2019
Reflections on Service Design in Government 2019
 
A New Information Architecture for NHS.UK - UX Scotland 2018
A New Information Architecture for NHS.UK - UX Scotland 2018A New Information Architecture for NHS.UK - UX Scotland 2018
A New Information Architecture for NHS.UK - UX Scotland 2018
 
User-centred digital strategy: what it is, why it matters, how to do it well
User-centred digital strategy: what it is, why it matters, how to do it wellUser-centred digital strategy: what it is, why it matters, how to do it well
User-centred digital strategy: what it is, why it matters, how to do it well
 
Let's Talk About Strategy (extended workshop): what it is, why it matters, an...
Let's Talk About Strategy (extended workshop): what it is, why it matters, an...Let's Talk About Strategy (extended workshop): what it is, why it matters, an...
Let's Talk About Strategy (extended workshop): what it is, why it matters, an...
 
The Art of Things Not Done: prioritising for user value with the Kano model -...
The Art of Things Not Done: prioritising for user value with the Kano model -...The Art of Things Not Done: prioritising for user value with the Kano model -...
The Art of Things Not Done: prioritising for user value with the Kano model -...
 
User-centred digital strategy - UX in the City Manchester 2017
User-centred digital strategy - UX in the City Manchester 2017User-centred digital strategy - UX in the City Manchester 2017
User-centred digital strategy - UX in the City Manchester 2017
 
Adventures in Policy Land - Service Design in Government 2017
Adventures in Policy Land - Service Design in Government 2017Adventures in Policy Land - Service Design in Government 2017
Adventures in Policy Land - Service Design in Government 2017
 
Prioritising the user experience - UX Cambridge 2016
Prioritising the user experience - UX Cambridge 2016Prioritising the user experience - UX Cambridge 2016
Prioritising the user experience - UX Cambridge 2016
 
Content Strategy Workflow & Governance Workshop, UX Bristol 2014
Content Strategy Workflow & Governance Workshop, UX Bristol 2014Content Strategy Workflow & Governance Workshop, UX Bristol 2014
Content Strategy Workflow & Governance Workshop, UX Bristol 2014
 
Working in Harmony: Lightning Talk - London CS Meetup Jun 2013
Working in Harmony: Lightning Talk - London CS Meetup Jun 2013Working in Harmony: Lightning Talk - London CS Meetup Jun 2013
Working in Harmony: Lightning Talk - London CS Meetup Jun 2013
 

Recently uploaded

7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfAmzadHosen3
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 

Recently uploaded (20)

7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 

Getting UX Stuff Done - UX Bristol 2013