2. What did the advert aim to do?
I think that the advert was made to catch your eye from the off, most ads
nowadays are too full off "action", "excitement" and a LOT of information
crammed into the allotted time frame then this comes on after all the commotion
and the song really draws you in. You then look and see the gorilla and wait to see
what his surroundings entails and this non natural environment appears which
lead to even more curiosity. With the gorilla's eyes closed expressing an emotion
you could start to think it was unhappy or the likes. Then the drum kit appears
and you are still piqued as to what is happening and low and behold he/she starts
drumming with the rhythm of the music and its oddity makes it amusing. There
have been instances of Gorilla's playing bongos in the jungle but not drums and in
a studio type environment and along with a popular song. Was making people
think what the advert actual is about.
In My Opinion Did They Achieve This?
In my opinion I think that they did a really good advert, it got people not realising they
were watching a advert until the title ‘Cadburys’ came up. It was definitely eye
catching and also they chose a song a lot of people knew!
3. Why do you think it is an inspirational advert?
(what makes it different and stand out?)
I think its an inspirational advert because of the reaction people had after seeing
it. The fact that the first Gorilla advert they didn’t add the ‘Cadburys’ title at the
end. They did this to make people talk about it, look it up, and to keep them
thinking. After a while they then chose to add it in.
I also think its an inspirational advert because it was hilarious and a really clever,
imaginative idea.
The fact it showed little clues to show it was Cadburys was clever, because when
you put all the clues together, it not hard to identify what advert it was for.
Also the gorilla is seriously emotional when he is playing the drums. He breaths
slowly and calmly like its important. Mostly the gorilla is enjoying it, like when
should enjoy the chocolate.
4. How does your advert communicate effectively
using digital graphics? does it use a company logo
or slogan? What graphics catch the audience’s
attention?
Is good because its not actually a gorilla, it’s a woman in a suite then a bit edited on
the computers.
In the advert it does have a slogan and a logo.
There is a first clue that it s Cadburys because it has a
Slogan and a well know picture at the beginning.
Also at the ending it has a Cadburys chocolate bar, logo
And slogan.
I think the gorilla playing the drum is the over all graphics
Because its not a real gorilla.
5. If possible find out who
designed/produced/marketed the advert
Designed=designed and arranged by Parv Thind at Wave Studios, London.
Produced=produced by an American member of the Mars family in England
Marketed= It was based off a product they already sold in the US. (I cant find
who marketed this advert).
