1. Masthead
The name and logo of the
magazine. This will be
designed to appeal to the
target audience.
Skyline
This shows a feature of the
magazine, this is not an essential
magazine element
Pull quote
A quote from the main
story, often from a well
known celebrity.
An image from the main article
is normally shown here. This will
almost always show a
singer/band.
This has extra information
about the contents of the
magazine.
Left third
This is considered the
most important area of
the magazine. Usually
this would be the only
part of the magazine
visible on a newsagent’s
shelf so all the
information that’s
considered more
important would be on
this area.

2. Advertisement –
when here this
will be one of
the most
expensive
advertisements
in the entire
magazine as
generally a
reader will
always look at
this page first,
this magazine
will always
relate to
targeted
audience of that
issue.
Compilation of a
contents page
will vary greatly
between different
publications,
however will
always have
certain essential
components.
Lead image-
Larger
images on a
contents page
representing
more
important and
attractive
articles.
Contents-
Always has a
list of what
articles are in
the magazine
and what
pages you can
find these on.
This is the
point of a
contents page.
Editors note - usually describing
his or her thoughts on the issue
and what the issue wanted to
achieve.

3. Lead image
-encapsulates
the mood of the
article and the
character of the
person(s)
pictured.
Pull quote -
shows an
important quote
of the article
which will attract
reader’s to pay
attention to the
article.
Columns -
how the
text is
arranged.
Tone and
register – the
descriptive
language the
journalist
uses to
appeal to their
audience.
Byline/Picture byline – not
shown here, however a byline
says the writer’s name and a
picture byline shows an image
of the writer alongside this.
Standfirst – the standfirst introduces
the article and will be in a larger font
than the article. Not shown here.
Drop Cap –
The first letter
of the article
shown in a
much larger
font, which
stands out.

4. Masthead – NME has
a very recognizable
mast head.
Main story goes
across the magazine
cover and is the main
focus to readers
Side stories here have
attention grabbing
title’s.
Left third isn’t overly
messy on this cover
however does
contain the more
important stories
from the magazine.
Image here shows the
star’s of ‘inbetweeners,’
by putting the main
article information over
this image you connect
the image with the title.
Re-occurring theme of
red and white with the
text, this echoes on the
NME masthead.
Pull-quote from main
story that’s over the
image and directly under
the main title, this
connects all these
together. Also the pull-
quote has been designed
so that it looks hand-
written by one of the
members of the
inbetweeners.

5. The
advertisem
ent here is
not one
you would
usually
associate
with NME
however
the
inbetween
ers on the
front cover
attract a
wider
audience
than some
bands may
and this
would
attract an
audience
who may
be
interested
in this type
of clothing.
This here is
the lead
image, which
showing the
kings of leon,
you can
clearly see
this is an
important
article as it is
centred in the
page and the
largest image.
The article directory on this contents are spread out
over the page, this makes the contents easier to read,
clearer and allows for larger font’s and more picture’s
that relate to the specific articles.
There is an additional
advertisement here which
stands out on the white
background of the contents.

6. Lead image here
show’s the
inbetweeners, also
featured on the
front cover of the
magazine. They
are in laid back,
slightly awkward
poses which also
present their
character’s as they
are in their show.
The image is taken
face on and is a
wide shot, and this
show’s them as
being on the same
level as the reader,
meaning that this
article is
straightforward,
casual and honest.
It’s an image that
would be aimed at
similarly aged lads.
The title of this
article is also a
pull quote, which
mean’s the reader
begins by directly
speaking to the
inbetweeners
which adds to the
friendly and
casual air of the
article. The pull
quote is not
entirely clear on
this scan however
reads: ‘That
testicle has
overshadowed
everything!’ also it
is partly in the
same font as the
article on the
cover page which
again suggests
talking directly to
them.
Byline here is in a
‘scribbled’ font making
the writer seem more
genuine and personal,
as though he wrote
that onto the page.
This standfirst
presents the article
and uses word’s like
‘goddamn’ presenting
the article as casual
and raw.
The Drop Cap
here is very bold
and stand’s out
showing that this
is an article with
attitude.
There are only two column’s on
this page which could suggest
that the page is more concerned
with the fact that the
inbetweeners are on it than what
they have to say.

7. NME reader’s are style
conscious individuals with an
average age of 24. The
majority of them are male and
are mainly in full time jobs or
still studying. They have a
high understanding of
technology and are willing to
pay extra money for best
quality goods. They feel it’s
important that they look good
and spend a lot of money on
luxury products. They like to
attend gigs and live events.
NME readers
spend £1229
on audio
equipment per
year which
gives them a
whopping total
readership
spend of
£326million
they also
spend £532 on
clothes per
year with
£189million
readership
spend.
69% of readers are
male and have an
average age of 24.
52% work full time,
9% part time and
29% are still
studying.
94% of reader use
the internet and 76%
have broadband,
suggesting that they
generally have a
good understanding
of technology and
are spend money for
better internet
services.

8. The kerrang
masthead is
distressed and has
cut’s through it, this
gives an idea as to
which audience it
appeals to; young
and rebellious.
Main story here
that relates to
picture on the front
cover; can see this
as it cover’s the
image.
Left third is relatively
plain in comparison
to others, however
unlike the other two
magazine contains
the price and
barcode, perhaps this
magazine wants the
price to be a focal
point.
Main image here show’s
Gerard way, lead singer
of ‘my chemical
romance’. This band are
alternative music and
appeal to young
rebellious people.
Pull quote here that
connects the image with
the masthead further
and gives an insight into
the main article.
Main colours on this
issue of kerrang! are
red, yellow, white and
black. These are
contrasting colours
which draw the eye.
The use of red may
well be to connect the
issue with the main
image’s hair colour,
and tie these both
together.

9. Advertisement
on this page
shows an
image that
would be
appealing to
the audience
of this
magazine and
related to rock,
it show’s the
band Rise
Against, a
popular band
that would be
featured in this
magazine.
Image here
shows a
macabre image
of a band, this
was probably
thought to be
one of the better
images from the
magazine as
they’re actual
article in the
magazine is not
that important.
Editor’s note here is a usual
feature of the kerrang! Contents
page, I doubt that it is usually
read.
Article’s are fairly small in their
presentation on this page, this is
another feature that kerrang!
regularly has.
Advertisement
here for a
special feature
of this particular
issue of
kerrang!; in that
there are 4
different cover’s
for the
magazine.

10. Strange title for
an article that
makes the
reader question
‘what is this
new world?’
Lead image
here show’s
the band ‘My
chemical
romance’.
They all
appear to be
looking in at
the reader and
the lead singer
Gerard way is
stretching out
as though
trying to
connect to the
reader. I am
unsure about
the compilation
of this article in
kerrang! as I
don’t think it
appeal’s to
kerrang
reader’s
hugely.
Despite not being
above the article
itself, this circle acts
as a standfirst,
explaining what the
article is about.
The drop
cap of this
article along
with the
overall layout
appear’s
somewhat
space-age.
The columns of this article are very simple in
that they are, literally just columns. The
picture overwhelms the writing, which
suggests kerrang! wants the reader to focus
more on the images and who the people are
as opposed to what they say.

11. Kerrang’s reader’s are
between 15-24 years old
with 60% of them male and
40% female. They have a
median age of 19.
On average Kerrang
reader’s buy 31 albums
per year. This appeals to
potential advertiser’s
making them want to
choose Kerrang to
market their product as
this is a higher than
average amount that
seems common to
Kerrang readers.
Kerrang describes their
reader’s as people who are
‘sharp, intelligent and
rejoice in their individuality.
Typical or modern youth,
media savvy and marketing-
avers, they are active
consumers of computer
games, media and fashion.
From the Kerrang
regular contents we
can assume that it’s
reader’s are interested
in going to live gigs as
this is a continuing
feature in Kerrang
magazines.
We can also assume that
Kerrang reader’s may not
have a large amount of
spare cash, this can be
deduced due to the free
stuff the magazine will
nearly always feature and
because the average age is
19, a young age at which
most people have only just
left schooling.
Kerrang reader’s are young,
somewhat rebellious individual’s
who aren’t afraid to go against
the norm. They don’t have a
huge budget as most of them
are in or just out of schooling,
however feel that buying music
and going to gig’s is important.
The majority of kerrang reader’s
are male however there isn’t a
huge difference between the
male and female reader level,
meaning kerrang appeals to
both genders.

12. Here the masthead is
red and has a 3D
effect. Although the
contrast of the red on
the monotone image
makes the title stand
out, the image also
covers this showing
that the magazine’s
selling point is the
featured band. The
lead singer of the
band is presented
centrally and
dominant and slightly
in front of the rest of
the band. This
connotates that he is
the leader of the
band.
The main image
here shows ‘kings of
leon’ a popular rock
band. This band
would appeal to a
more laid back,
younger audience.
The left third on
this front cover
does not seem to
be a focus on the
magazine, and the
layout is instead
spread out.
The main article here is in
a strong font that
stretches across the page.
Meaning that it is the main
focus of the page. The
‘world exclusive’ part of it
is on a contrasting
background which makes
the reader’s attention
focus on the main article
more so .
Pull quote here is not
as noticeable as on
the other covers. This
suggests that the
bands brand is more
important than what
they are saying.
The layout of this
cover is much more
relaxed and mature
than the other front
covers. Giving an
idea as to which
audience it would
appeal to.

13. Advertisement
here for an
album is
appropriate as
the magazine
focus’s on
music. This
band would
possibly
appeal to
readers of
Uncut.
Singular image
on contents
page suggests
an article
which is aimed
to be of
interest to
uncut readers,
focus reader’s
on this article.
Contents describing other pages is small,
possibly suggesting uncut reader’s are
more likely to flick through to find articles
they like.
Colour scheme of contents page is fairly
minimalist and carries through the red of
the UNCUT logo on the previous page.

14. The lead image for this article clearly gives a sense
of attitude. It makes the band appear tall and
powerful, I think there is perhaps a low angle tilt on
the image to help with this. This conveys the attitude
of the article. They are also positioned close to one
another which connotates that they are a band.
The title of ‘the once and future kings’
connects the image and the article as
the title gives the same feelings as the
image. This also links to the band as
they’re called the kings of leon.
The drop cap of this article is
hugely over-emphasized
continuing the feeling of the
band being powerful and
important.
The standfirst for this article is quite large, this may
be due to the article being on the next page after
this as it gives more space to be free.
The column format of
this article is three
columns that are all
flush left.

15. The audience for uncut
magazine is: 86% male
with an average age of
37. They describe
themselves as ‘NME’s
cooler, older brother’
which would be how the
reader’s of the magazine
would most likely like to
think of themselves.
60% of uncut readers are
married or living with a
partner, and 77% have full
time jobs, giving the
impression that they are
people who have settled
down in life.
The average salary
of an UNCUT reader
is £29,263
suggesting that they
are – class people.
They spend over an hour a
day on music based
websites.•86% of Uncut
readers download music
every week compared to the
national average (32%)•68%
of Uncut readers own a mp3
player•37% of Uncut readers
own an IPOD•6% of Uncut
readers have HDTV•18% of
Uncut readers have
Sky+•46% use a digital
radio. These figures suggest
they have a basic
understanding of technology
however aren’t hugely
concerned with it and mainly
use technology for musical
purposes
Music that
appeals to
UNCUT readers
comes from the
Modern Indie,
Rock, Classic
Indie and
Americana
genres.
From the fact’s and figures about
UNCUT reader’s we can see that
the majority of reader’s are middle
aged, married or partnered men,
who have some money to spare .
They also have a low level of
technological understanding and
use it mainly for musical purposes.
The UNCUT reader will be an
average man with a wild side to
him that wants to re-live the
younger dream’s of rock and roll
stardom and fancies himself as
cooler than younger generations.