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Singapore Singapore
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Experiences which interest in context that matter
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Advertising / Marketing / PR
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The way we access and consume information and content has changed considerably in the last 10 years. I love exploring how internet and technology enable brands and people to interact and connect around common social objects. While there are a lot of opportunities for content creation, our focus needs to be on the content that needs to be out there. With data and digitally driven knowledge of what consumers want, it's easier to see which content pieces are our cash-cows, our work-horses and even the mythical unicorns of our content strategy..metaphorically speaking.
There are so many 'moments of truth' at which a person reassess or strengthens her decision to engage with a brand, making i...
Tags
social media
digital engagement
user generated content
india
trend analysis
entrepreneurship
social change
social networks
grassroots movements
content strategy
consumer
content
performance indicator
website tagging
implementing digital campaigns
measurability
analytics
metrics
benchmarks
kpi
measuring performance
dashboard
digital campaigns
social network
digital strategy
social media marketing
case studies
brand strategy
integrated marketing campaign
digital marketing
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(66)Analog Strategy for Digital Marketing
Andreas Krasser
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Vor 4 Jahren
How we created Customer Personas for our online travel brands
Andre Van Kets
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Strategic Planning & the Importance of Consumer insights
Karen Saba
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Vor 11 Jahren
Value Proposition Design
Yves Pigneur
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Key Trends for 2016 and Beyond: Thrive in the Expectation Economy!
AMASanDiego
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Trendwatching 2009 04 Sellsumers
Wagner Gonsalez
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The Future of Marketing 2016: New Roles, and Trends
Mathew Sweezey
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Vor 8 Jahren
Mapping the customer experience: innovate using customer experience journey maps
Joyce Hostyn
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Content Marketing Strategy Workshop
Michael Brenner
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Creating Content for Millennials: Why It Matters + Strategies for Succss
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Designing Around Storytelling - Breaking Borders, Reading 18 August 2015
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Automotive Guide to Pinterest & Instagram
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AdReaction Multiscreen 2014 By Millward Brown
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trendwatching.com's BRAND SACRIFICE
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5 C's of Viral Marketing - Evening session at Hyper Island Singapore September 20th, 2014
Jesper Åström
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Build. Better. Content!
Jonathon Colman
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Designing Customer Experience - Cookbook
Jin Kang Møller
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Meet Generation Z: Forget Everything You Learned About Millennials
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brandshare: Edelman’s Consumer Marketing Study
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Measure What Matters: Measurement & ROI for Hyper Island Master Class
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Revisiting The Old Rules Of Branding
Bridget Jung
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Digging For The Bone: How to Jumpstart Creative Thinking
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W+K Luan Dun July 2014
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becca taylor
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Singapore startup ecosystem and entrepreneur toolbox - Jun 2014
Arnaud Bonzom
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We Are Social presents Social Brands: The eBook
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Vor 10 Jahren
The Art of Branding by Guy Kawasaki
Guy Kawasaki
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The Context for Getting to Great Ideas
Edward Cotton
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Data and Culture- How the Culture Industries are Leading us to a Man and Machine Future
Edward Cotton
•
Vor 10 Jahren
Personal Information
Unternehmen/Arbeitsplatz
Singapore Singapore
Beruf
Experiences which interest in context that matter
Branche
Advertising / Marketing / PR
Info
The way we access and consume information and content has changed considerably in the last 10 years. I love exploring how internet and technology enable brands and people to interact and connect around common social objects. While there are a lot of opportunities for content creation, our focus needs to be on the content that needs to be out there. With data and digitally driven knowledge of what consumers want, it's easier to see which content pieces are our cash-cows, our work-horses and even the mythical unicorns of our content strategy..metaphorically speaking.
There are so many 'moments of truth' at which a person reassess or strengthens her decision to engage with a brand, making i...
Tags
social media
digital engagement
user generated content
india
trend analysis
entrepreneurship
social change
social networks
grassroots movements
content strategy
consumer
content
performance indicator
website tagging
implementing digital campaigns
measurability
analytics
metrics
benchmarks
kpi
measuring performance
dashboard
digital campaigns
social network
digital strategy
social media marketing
case studies
brand strategy
integrated marketing campaign
digital marketing
Mehr anzeigen