The scope of ISO TC 279 is “Standardization of terminology tools and methods and interactions between relevant parties to enable innovation.”

1. THE WHY, WHAT, AND HOW OF
INNOVATION MANAGEMENT
Introduction to ISO/TC 279
Dr. Sonia Ben Hamida, Design-to-Value Manager, ArianeGroup

2. Martin, Roger L. The Design of Business. 2009
Innovation is not just
about technology.
It’s about what people
desire, and if it is
technically feasible as
well as economically
viable.
Desirability
ProfitabilityFeasibility
An innovation is anything
that is both new and
useful.
It can be a product or a
service.
It can be a process or a
way of organizing.
It can be incremental, or
it can be breakthrough.
WHAT DO WE MEAN BY
INNOVATION?

3. WHY INNOVATE?
Innovate to
Energize
Innovate to
Grow and
make Profit
Innovate to
Survive
Maital and Seshadri. Innovation Management: Strategies, Concepts and Tools for Growth and Profit. 2012

4. OUTLINE
Why manage innovation?
What to manage?
How to manage innovation?

5. OUTLINE
Why manage innovation?
What to manage?
How to manage innovation?

6. WHY MANAGE INNOVATION?
From Serendipity to Systematic Process
Insights
IdeasPrototype
Solution
*(Harvard Business Review 2014)

7. OUTLINE
Why manage innovation?
What to manage?
How to manage innovation?

8. EXECUTION VS INNOVATION
Execution Innovation
Objective Measure financial results
Measure the reduction of risk &
uncertainty
Metrics Key Performance Indicators Testing Assumptions/ Hypotheses
Risk Being disrupted by competitors
Implementing an idea that won’t
work
Financials Real return of a business
Expected return of a business (to be
tested)
Predictability High Low
Failure Not an option Part of the iterative learning process
Cost of failure
Negative outcome “to be
punished”
Investment to learn what works and
what doesn’t
Osterwalder “Innovation Metrics vs Execution Metrics”. 2017

9. OUTLINE
Why manage innovation?
What to manage?
How to manage innovation?

10. TO INNOVATE
INVOLVES TO…
Innovate
Improve
•Change
•Value
Invent
•New
Create
•Original
Research
•Knowledge
Develop
•Systematic
•Incremental
ISO/TC 279/WG 2 Terminology, terms and definitions

11. THE
INNOVATION
HOUSE
•Opportunities
IDENTIFY &
DEFINE
•Potential
concepts
CREATE
•Validated
concepts
PROTOTYPE
•Working
solutions
DEVELOP
•Solutions
DEPLOY
ISO/TC 279/WG 1
Innovation Management System
Vision
Strategy
Objectives
Planning
Performance evaluation
Improvement
Culture
Collaboration
Resources
Methods&Tools
Strategic
Intelligence
Intellectual
Property
Competence
Awareness
Communication

12. INNOVATION
METHODS AND
TOOLS
ISO/TC 279/WG 3 Methods and Tools
Innovation
Partnerships
Strategic
Intelli-
gence
Intellectual
Property

13. Berger et al. Innovating at the Top: How Global CEOs Drive Innovation for Growth and Profit. 2008.
KEY INNOVATION MANAGEMENT
PRINCIPLES
Add value to the organisationVALUE
Challenge the organisation’s strategy and objectivesCHALLENGE
Motivate and mobilise for organisational developmentMOTIVATE
Be timely and focused on the futureFUTURE-FOCUSED
Allow for context and promote the adoption of best practiceCONTEXT-FOCUSED
Be flexible and holisticFLEXIBLE
Be an effective and reliable processEFFECTIVE
ISO/TC 279/WG 4 Innovation Management Assessment

14. OUTLINE
Why manage innovation?
What to manage?
How to manage innovation?

15. ISO TC 279 –
INNOVATION MANAGEMENT (IM)
ISO TC 279
IM System Terminology
Methods &
Tools
Assessment
Improve
• Change
• Value
Invent
• New
Create
• Original
Research
• K now ledge
Develop
• Syst emat ic
• Increment al
2018 201820192018

16. 34 PARTICIPATING MEMBERS
14 OBSERVING MEMBERS

17. WANT TO KNOW MORE?
➢Contact your national standardisation body:
List available here :http://www.iso.org/iso/about/iso_members.htm
➢Visit the YouTube Channel:
https://www.youtube.com/playlist?list=PLQCLIVfXBWREeRCOjR3qrKTfAJ4cGQtTR
➢Follow #ISOinnovation
➢Write to ISO TC 279 Chairwoman: alice.decasanove@airbus.com