RESPONSE OF AIRCEL RETAILERS TOWARD SELLING SMS PACKS

1. RESPONSE OF AIRCEL RETAILERS TOWARD
SELLING SMS PACKS
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2. Introduction…
 Aircel group is a mobile phone service provider in India.
 It offers both prepaid and post-paid GSM cellular phone coverage throughout India.
 Aircel is a joint venture between Maxis Communication of Malaysia and the Apollo hospital
india.
 Maxis has a 74% stake in Aircel and the remaining 26% is with Sindya Securities &
Investments Private Limited .
 It is India’s Seventh largest GSM mobile service provider with a subscriber base of over 51.83
million, as of January 31, 2011.
 It has a market share of 6.72% among the GSM operators in the country.
 As on date, Aircel is present in all 23 telecom circles .
 Has the largest service in Tamil Nadu...
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3. Brand ambassador…
 MS.dhoni
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4. Need of the research
 To know the popularity of the brand
 To know the satisfaction level of the customers
 To know the future prospective of the company
 To know the competition level in the market
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5. Objective of the research
 Is to solve the retailers basic problem.
 To know , what is the customer desire.
 To increase the knowledge of the retailers about the
products.
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7. What do we mean by VAS??
 All those services other then Voice is VAS.
 Value-added services add value to the standard services
offering, spurring the subscriber to use their phone more and
allowing the operator to drive up their ARPU.
 Technologies like SMS, MMS and GRRS are usually
considered value-added services.
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8.  Operators are facing cutthroat competition and with the call
rates in India being one of the cheapest in the world,
 The margins are very low. Therefore they are looking at VAS
as the next wave for growth.
 It has become the flywheel of telecom growth and a large
chunk of revenue for operators is likely to come from VAS
services in the years to come.
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10. There are two common types of messaging
services, SMS and MMS
• SMS messages is an acronym which fully means Short Message
Service
• . It is an internationally recognized wireless service provider that
the transfer of alphanumeric cuts between mobile phones
allows, regardless of network and other peripheral systems such
as electronic mail and voice.
• MMS is also an acronym for completely Multimedia Message
Service.
• . It is an advanced brand of SMS messages as it involves sending
pictures and video in addition to alphanumeric characters.
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11.  A single text message or
SMS messages is
160
alphanumeric
characters
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12. • Is a term that refers to
Bulk SMS sending text message to
more than one
messaging individual at the same
time
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13.  SMS messages are the dream of reaching people in a few
seconds with important information regardless of location
achieved.
 The response to the information received has been found
to be positively remarkable.
 This has been proven to be more effective and effortless.
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14. What is "Competitive Analysis?"
 “Competitive Analysis” is a research
gathering competitive intelligence
process used to understand
direct/indirect competition impacting
your company, to spot and exploit
opportunities as they develop.
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15. How Can Our Competitive Intelligence Analysis Services Improve
The Effectiveness Of Your Business?
By monitoring your competitors’ actions and thereby shaping
your counterstrategies,
By identifying neglected, poorly served, or emerging market
segments.
By consulting in decisions to add a product, drop a
product, modify a product, or provide a value-added services,
By consulting in the development of an accurate strategic
business plan.
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16. Lets see!!! WHAT competitors are doing.
SMS PACK 5 SMS PACK 11
, 75 L+N (MIDNIGHT 100 L+N FOR
OF THE RC ) for 7 15 DAYS
days
DOCOMO SMS PACK 9 AIRTEL
100L+N
FOR 10DAYS
SMS PACK
SMS PACK11
10 AIRCEL
250 L+N 100 L+N
FOR 7 DAYS FOR 7DAYS
IDEA
VODAFONE
Idea is best among all
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17. For Rs 33,get
Rs 39 get 1p/sms 2000 local and
for 30 days 1000 national
sms
Rel
For Rs 35 get
1000 sms free BSNL
local and national
for 30 days
For Rs
For Rs 29, get 30, get 600
300 local sms sms for 30
for 4 weeks Aircel days
Tata
Airtel
AIRCEL IS THE BEST AMONG ALL
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18. SMS PACK 75
75 RC 3000LOCAL
sms pack 75 10000 L+N +NATIONAL SMS FOR 4
30 days WEEKS CUSTOMER
CAN SEND ONLY 100
FREE SMS PER DAY
VODAFONE
AIRTEL
SMS 78 10000
SMS FREE
SMS PACK 54
LOCAL
10000 LOCAL &
+NATIONAL 30
NATIONAL SMS 30
DAYS
DAY VALIDITY
IDEA
SMS PACK 78 TATA DOCOMO
20000 LOCAL AND
NATIONAL SMS
FREE
AIRCEL
TATA DOCOMO IS BETTER AMONG ALL

19. Mobile VAS services report
As per the past
research
Here are some numbers on how Urban PUNJAB
uses the Mobile Value Added Services offered by
Telecom providers
• SOURCE GOOGLE
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20. SMS Based Value Added Services
Nearly 56 Million urban PUNJAB used a VAS related SMS subscription service in
March/April 2009 – out of which Reliance Mobile CDMA accounted for a quarter of
all subscribers to VAS SMS subscription service, followed by Bharti Airtel (18%) and
Vodafone (14%).
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21. And what is the source of these SMS Contest?
 off course, it is dominated with TV. all reality TVs, song and dance shows
choose their winners via some or the other SMS contest and India just loves
it.
 have a look
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22. Which is the most popular SMS service used by
Urban PUNJAB?
The most popular sms based services are jokes followed astrology …
56% of the urban population is using sms based services for jokes . And 48% are for using it for
astrology …
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23. Which are the popular VAS options that
Urban PUNJAB likes
Unlimited Bundle
internet sms Bundle sms
Unlimited
Internet Pay less
Access get more
Nearly 42% Nearly 40%
Better offers on SMS bundles AND unlimited internet access are the two
VAS options that Punjab urban mobile phone users look at while deciding
on a service
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24.  Send me a text….
As per the past research 80 million people are using sms ,
which is more in now a days ,
We have the opportunity to grab the
24 customers……………

25. RESPONSE OF AIRCEL RETAILERS TOWARD
selling SMS PACKS
AREA COVERED :-
CHANDIGARH,PANCHKULA
NO OF RETAILERS:-160
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26. Awareness of retailers
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27. RETAILERS
NO RESPONSE 43
NOT SELLING 24
NO 37 RETAILERS
YES 56
0 10 20 30 40 50 60
OUT OF THE 160 RETAILORS , ONLY 56 SAID THAT
THEY ARE AWARE ABOUT THE VAS PRODUCTS.
43 RESPONSE WAS NEGATIVE…
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28. Market over view
 These 56 retailers  Those 37 retailers who
consist of said no are
 APP  The small shops
 KRO’S  Ignored outlets
 Untapped market
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29. %age customer usage pattern
1%
19%
80%
LOCAL SMS NATIONAL SMS INTERNATIONAL SMS
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30. Which is the most selling product …
For Rs 19 get 500
sms free local and
national for 20
days
For Rs 45 get 10000 sms free local
and national for 30 days
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31. Retailers are not aware of :-
Most of the retailers are not aware of this product...
Needs to
be
advertise
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32. SMS PACK 78
20000 LOCAL AND NATIONAL SMS FREE
IF WE INCREASE THE VALIDITY TO 2 MONTHS , THIS PRODUCT
CAN BE THE BEST …
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