Pinterest- The next big thing has arrived. It's not just about image sharing... it provides a platform for brand to promote their brand & connect to possible customers.
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Introduction to Pinterest
1.
2. Pinterest is the new ‘big thing’ in social
media
Pinterest is a visually focused image sharing
site, centered on interest, lifestyles, and
planning
It lets you to connect people through the
things they find interesting also known as
pinning
3. Pinterest attracts 1,090 visitors per minute
(Source: Social Jumpstart)
Pinterest is retaining and engaging users as much
as 2-3x as efficiently as Twitter (Source: RJ
Metrics)
Of the Total users 55-70% are female (Source:
Imbue Marketing)
59% of Pinterest users are between the ages of 25
and 44 (Source: Experian Hitwise)
65% of Pinterest's global Web traffic is from the
U.S. (Source: Alexa)
5. Once account is created Pinterest will
then ask for the account’s interests.
This will help Pinterest suggest users to
follow, so select any option that is related
to your brand.
6. In the ‘Settings’ you can:
Edit the email address, email notifications,
password, username, etc.
Add/edit the About section, Location and
Website
Define sharing and visibility settings.
Delete the account.
It is important to make sure the account’s
visibility setting is set to ‘OFF’, so the
account will be indexed in search engines.
7. Adding a pin is when a user finds an image on
a website that they would like to pin
The benefit of adding a pin in this way is that
the URL associated with the image provides a
link back, which encourages more traffic.
The difference between adding a pin and
uploading a pin is that the image you are
adding is being uploaded from your
computer.
8. A ‘repin’ is similar to an RT on Twitter.
It means that a user has reposted someone
else’s pin onto one of their pin boards.
To repin an image, simply click the ‘Repin’
button.
choose the board that you would like to pin
it to and edit the description
9. Select relevant board to place the image
Tag the image with descriptive words that
will make the image searchable to others
Share pin via Twitter and/or Facebook. Do
not share every pin as this could be
considered Spam
Tag the image with
Descriptive words that will make the image
searchable to others.
And always keep the Pin Etiquette in mind
10. While signed in to Pinterest, click on the ‘Add
+’ button located at the top right of the
interface
Select ‘Create a Board’ from the options in
the window.
Name your board & choose a Board
Category .
There is also an option to choose who else
can pin onto this board.
Once you’re finished select ‘Create Board’
Edit Board’ button enables you to
Categorize, edit or delete a board
11. Pinterest is no longer the underdog after
coming in third behind Facebook and
Twitter
Earlier this year, it became one of the
biggest traffic referrals, bringing in more
traffic than YouTube, Google+ and LinkedIn
Combined
Most images are pinned from a website and
therefore have a link back to the page
This means each of these pins acts like a
button back to the website
12. Choose the most relevant
category
Plan your Pinterest image
carefully
Tell a story
Connect with
Customers/Followers/Pinners
Reward your pinners
Stay Current