1. * Sustainable
Marketing
Raphaelle Conte
Solène Lebellec
Louise Wyon
Valentine Vironneau
International Week
Christophe Prevelle

2. *

3. *
*« most ecologic of our range »
*Too vague or proofless

4. *

5. *
*Mistaken communication
*Greenpeace

6. *Why?
*For whom?
*Needs & wants?
*Reasons to buy
*Competitors?
*

7. *Logo on shoes
*Less color
*

8. *Product: Paper box
*Price: 50-100€
*Place: internet & shops
*Promotion: network & magazines
*

9. *Thank you for
your attention!