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Will I Really Have toWill I Really Have to
Write? Why Do IWrite? Why Do I
Have to Write?Have to Write?
I have done enough ...
Purpose
– The purpose of the school writing is
usually to show that you have learned
the course material and to demonstrat...
Audience
• The audiences for the school writing are
limited.
• The audience for business
communication includes people bot...
Information
• Information in school writing may be new
to you but is rarely new to your instructor.
• Information in busin...
Organization
• School writing often follows the
traditional essay form.
• Business communication is organized
to meet the ...
Style
• The style for the school writing is
often formal.
• The style for business
communication is friendly, not
formal.
Document Design
• School writing often rewards long
paragraphs. Papers are often double
spaced with no attention to visual...
Visuals
• Except for maths and engineering etc. few
classes expect writing to contain anything
other than words.
• Busines...
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Will I really have to write

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Will I really have to write

  1. 1. Will I Really Have toWill I Really Have to Write? Why Do IWrite? Why Do I Have to Write?Have to Write? I have done enough writingI have done enough writing exercise at the school level.exercise at the school level.
  2. 2. Purpose – The purpose of the school writing is usually to show that you have learned the course material and to demonstrate your intelligence. The purpose of business communication is to meet an organizational need.
  3. 3. Audience • The audiences for the school writing are limited. • The audience for business communication includes people both inside and outside the organization. Real audience pay attention to messages only if they seem important, relevant and interesting.
  4. 4. Information • Information in school writing may be new to you but is rarely new to your instructor. • Information in business communication is usually new to your reader.
  5. 5. Organization • School writing often follows the traditional essay form. • Business communication is organized to meet the psychological needs of the reader.
  6. 6. Style • The style for the school writing is often formal. • The style for business communication is friendly, not formal.
  7. 7. Document Design • School writing often rewards long paragraphs. Papers are often double spaced with no attention to visual design. • Business people want to be able to skim documents. Headings, lists, and other visual designs are used.
  8. 8. Visuals • Except for maths and engineering etc. few classes expect writing to contain anything other than words. • Business writers are expected to choose the most effective way to convey information. Even a one-page memo may contain a table, graph, or other visuals.

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