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Presentation for Changellenge Moscow - 2013

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Presentation for Changellenge Moscow - 2013

  1. 1. SMS FOR LIFE THE LEADERSHIP CHALLENGES FOR PROJECT VISIBILITY AND SUCCESS
  2. 2. Sofya Latkina Edward Kagan Alexey Lifshits Pavel Shilov 4-year bachelor of Department of Software Engineering, HSE Projects: project certificate of company “ROSA” Certification: DSD (Das Deutsche Sprachdiplom) Certificate of engineering winter school, HSE Graduated bachelor(2011), Department of Software Engineering, HSE 2-year master degree of Department of Software Engineering, HSE Work: system administrator “Prime Company” system administrator “Prime Leasing” senior developer “Alset Wellen” Projects: Imagine Cup certificate UX 2011 Moscow certificate Certification: IELTS General (6.5) 4-year bachelor of Department of Software Engineering, HSE Work: -assistant “Institute for System Programming” Projects: project certificate of company “ROSA” Certification: IELTS Academic (6.5) Certificate of engineering winter school, HSE 4-year bachelor of Department of Software Engineering, HSE Work: -senior developer “Alset Wellen” Projects: project certificate of company “ROSA” Certification: IELTS Academic (6.5) Common interests: team work, challenges, creativity TEAM CV
  3. 3.  In order to solve this problem three solution directions can be considered THE BASIC PROBLEM OF NOVARTIS FOR TODAY IS THE LACK OF VISION FOR THE FUTURE DEVELOPMENT OF THE SMS FOR LIFE PROJECT Improving SMS for Life scalability, make add of new services/initiatives easier Forming project image, make it popular, underline priority of the emerging markets problems Enhancing profitability level of Novartis New initiatives, new services in the project, new opportunities Costs decrease, profit increases The problem affects worldwide discussions, the attention of new partners and initiatives is attracted
  4. 4. Cooperation with security providing organizations in the regions Insecurity leads to a decline in trust to the SMS for Life project, causing loss of interest of investors and partners Partners and possible investors more likely will put their money in safe project, than in risky one Shipment delay or cancelation transfers into a penalty payments and possible death Statistics gathering and the flexibility* of a system must be emphasized Statistical data may be collected on everyday basis, providing the most precise data about African stocks for now Not only SMS, but WAP and WEB gates may be provided for stock reporters and partner companies GPS can be involved in supply chain management, to track the position of medicines** SMS for Life project workflow has to be reorganized Four-level hierarchy, with a strong division of statistical, supply chain and administration Basing on statistics administration works with partners and supply chain performs In its turn supply division is responsible to deliver shipment securely and on time, and also to provide data feedback Administration also is involved in both above processes, but key aim of it is to supply project operation in a whole Additional ways of network organization have to be considered Special founds may be provided by some big company as a part of corporate social responsibility program Additional stimulation for reporters may be achieved with a partnership with some cell-network providers BASING ON SWOT ANALYSIS (SEE APPENDIX, SLIDE 10), FOLLOWING IDEAS CAN BE PROPOSED TO BE EXECUTED FOR THE FIST SOLUTION DIRECTION * - flexibility here means ease of adding new services ** - one of the key efficiency indicator is a rate of sales, to keep it on a high level it is very important to keep track on stocks and supply trucks Health posts Supply Chain Statistics Admini stration
  5. 5. Live show Web-site PR “Save the life” Donations Live show on some international channel (Discovery, for example) can be launched. Key ideas: to report from the troubled regions of Africa, to show malaria patients (and other diseases), the treatment process, the work of project SMS for Life The IT department of Novartis can develop the web-site for the project SMS for Life*, for PR department to cover details of project progress, publish statistical data, interact with visitors (see point “Donations” also), support and cover all events (see other points on this slide) This point basically implies the speeches on specific** conferences, writing articles to the international publications, devoted to the problem of medicines’ stock-outs, problem of emerging markets, widespread diseases and to the SMS for Life project at most Social initiative named “Save the life” will be started. Recruitment will help with deployment of SMS for Life, volunteers will perform adoption courses and trainings for local population, in return symbolic gratitude (certificates and badges with project symbolic [see example below]). Project partners also can participate by allocating human resources as part of corporate social responsibility The donation system has to be considered for implementation; this is targeted at people who demonstrate the intention to help and to be involved in the project, but can’t do it personally * - SMS for Life site is today one of the pages on Novartis web-site. The SMS for Life project should be perceived as a project that saves lives, not as one of Novartis’s appendages ** - by “specific” here “devoted to the problem of malaria and other spread diseases” is meant. Examples: East Africa Conference, AU conference of ministers in charge of social development Project image presentation of the project to potential partners focus on the problem which is being solved by SMS for Life project introduction of the project to the international audience FOLLOWING ASPECTS HAVE TO BE CONSIDERED TO SUPPLY SOLUTION SECOND DIRECTION
  6. 6. 1 THE PROPOSED STEPS CAN BE EVALUATED ON COST AND PROFITABILITY AS FOLLOWS 1 – the Live-show on worldwide channel (Discovery) airing 2 – the web-site development 3 – presentations for national and international conferences, publications 4 – social project “Save the life” launch 5 – system for public donations (all money go to the project future investigation) establishment On this McKinsey matrix, projects are ranked depending on their impact to the business partners (axis X) and everyday people (axis Y). Initiatives are also differentiated by size (according to estimated costs of them – the bigger circle, the more spendings) and by color (according to probable amount of the intended effect – the darker the circle, the better the result of project implementation) Focusoneverydaypeople Focus on the business partners 2 3 4 5
  7. 7. Expansion into new markets, the promotion of the project simultaneously in several regions (first Africa, then Latin America, after that – Asia) Carrying out contract researches, gathering medical histories (information about new strains, symptoms, tolerance/intolerance of medicines, course of the disease) Conducting of pilot programs (testing of new drugs on terminally ill patients, for example, as this becomes their only chance to be cured) Prediction of seasonal epidemics basing on the statistical data; using them also for identifying the dependencies between diseases in different regions under different weather conditions Consideration of selling statistics to external interested parties for market research purposes THE THIRD SOLUTION DIRECTION ESSENTIALLY REFERS TO GENERATING REVENUE FROM THE EXPANSION INTO NEW MARKETS, INCREASE OF NOVARTIS PRODUCTS SALES, THE USE OF THE SMS FOR LIFE PLATFORM, AND OFFERING ADDITIONAL SERVICES
  8. 8. * - see the details about the choice of countries in the appendix (slide 11) Months amount 0-6 6-12 12-18 18-24 24-30 30-36 Gathering statistics Tanzania and all countries, where program is established (start) Tanzania (ready for Internet publication of data), Nigeria (start) + Sierra-Leone (start) + Gambia (start) Making forecasts Statistics are gathering... Tanzania and all countries, where program is established (start) Tanzania (ready for publication about epidemics), Nigeria (start) + Sierra-Leone (start) Selling gathered statistics Statistics are gathering… Tanzania Tanzania, Nigeria Tanzania, Nigeria Tanzania, Nigeria, Sierra- Leone Expansion into new markets Tanzania (market is mastered) Tanzania + Nigeria (start) Tanzania + Nigeria (market is mastered) Tanzania + Nigeria + Sierra-Leone (start) Tanzania + Nigeria + Sierra-Leone (market is mastered) Tanzania + Nigeria + Sierra-Leone+ Gambia (start) ALL ACTIVITIES, NEEDED FOR THE REALIZATION OF ABOVE MENTIONED IDEAS, CAN BE ORGANIZED IN AFRICAN COUNTRIES (AFTER ALL CURRENT ACTIVITIES WILL BE FINISHED) ACCORDING TO THE FOLLOWING TIME SCHEDULE*
  9. 9. APPENDIX
  10. 10. Helpful Harmful Internalorigin - rise in image - no competitors - success in pilots - existing connections with various partners - organizational problem (SMS for Life is a side project) - high maintenance costs - difficult supply chain - possible lack of capital in emerging markets - lack of funding - everything is outsource (lot of partners but nothing own) Externalorigin - contracts with new partners - fraction external funding - scalable system - IT department can create his own processing system - problem with government - lack of security - end-user behavior - mutations of mosquitoes (possible inefficiency of current vaccine) THE CURRENT STATE OF THE SMS FOR LIFE PROJECT CAN BE EVALUATED BY THE FOLLOWING SWOT MATRIX Strengths Opportunities Weaknesses Threads
  11. 11. № Country Population Area Density of population Death Rate Per 100,000 Scalarization (3 * death rate + 2 * density) 1 Nigeria 170,123,740 923,768 km2 184.2/km2 79.3 606,3 2 Sierra Leone 6,000,000 71,740 km2 79.4/km2 132.5 556,3 3 Gambia 1,782,893 11,295 km2 164.2/km2 53.7 489,5 4 Burkina Faso 15,730,977 274,200 km2 57.4/km2 103.4 425 5 Guinea-Bissau 1,647,000 36,125 km2 44.1/km2 108.7 414,3 6 Chad 10,329,208 1,284,000 km2 8.0/km2 119.3 373,9 7 Central Africa 4,422,000 622,984 km2 7.1/km2 117.3 366,1 8 Mozambique 23,929,708 801,590 km2 28.7/km2 99.7 356,5 9 Guinea 10,057,975 245,857 km2 40.9/km2 90.4 353 10 Rep Of Congo 75,507,308 2,345,409 km2 29.3/km2 96.4 347,8 11 Cote d Ivoire 20,617,068 322,463 km2 63.9/km2 69.1 335,1 12 Benin 9,598,787 112,622 km2 78.1/km2 57.3 328,1 13 Cameroon 19,406,100 475,442 km2 39.7/km2 73.0 298,4 14 Niger 16,274,738 1,267,000 km2 12.1/km2 79.6 263 15 Congo 4,366,266 342,000 km2 12.8/km2 74.4 248,8 16 Liberia 4,128,572 111,369 km2 35.5/km2 54.1 233,3 17 Mali 14,517,176 1,240,192 km2 11.7/km2 69.4 231,6 18 Equ. Guinea 676,000 28,050 km2 24.1/km2 55.6 215 19 Zambia 14,309,466 752,618 km2 17.2/km2 55.2 200 20 Angola 18,498,000 1,246,700 km2 14.8/km2 51.5 184,1 Data Source: WHO 2011

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