Software park Thailand presentation For Undergraduate Students

SOFTWARE PARK
Copyright © 2010 Software Park Rights Reserved
1
SOFTWARE PARK
THAILAND
Assoc.Prof. Dr.Thanachart Numnonda
27 October 2010

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: Agenda
• IT TRENDS & IT PROFESSIONAL CARRER
• SOFTWARE PARK VISION & MISSION
• INSIDE SOFTWARE PARK

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IT TRENDS &
IT CARRER

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69 Million mobile users in Thailand
24 Million Internet users as of June 2010, 35%
penetration
Mobile broadband users 1.66 million, was only 595,000
last year.
By 2014, the number is expected to rise to almost 30
million.
100,000 users of Facebook on mobile phones.
: Mobile & Internet
Users 2010
Source:
1. www.nectec.or.th/internet/ “Internet user profile in Thailand” report, NECTEC.
2. Internet Telecommunication Union 3. www.nso.go.th

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12 Million mobile Internet users as of June 2010, 17%
penetration
Mobile Internet Market size is 1,000 Million bahts
Telco providers
AIS (300,000 Aircard Users)
DTAC
True: 3G Testing in Bangkok
TOT : 3G
CAT : CDMA
: Mobile Internet
Users 2010
Source: AIS

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: Thailand’s ICT
Market 2008-2009
& Outlook 2010
Source: SIPA, ATCI, NECTEC, Software Park Thailand

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: Thailand’s
Software Market
2008-2009
& Outlook 2010
Source: SIPA, ATCI, NECTEC, Software Park Thailand

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:Thai Software
Industry
• Software Development Companies: 1,300 or more
• Professionals: 50,000 + 3,000 p.a.
• Software market: Import about 70%
Export < US$ 130 million
• ICT Contribution to Thai Economy: 13.2% (2007)
(Excluded Digital / Information Content) (NESDB)
• Import duty : 0% (ITA1)
• PC Software Piracy Ranking (2007) (BSA): Thailand= 78%, Vietnam =
85%, China = 82 %, India = 69%
Malaysia = 59%, Taiwan = 40%, Singapore = 37%

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Next Major
Computing Cycle
Source: Morgan Stanley 2009

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: Mobile Device
Source: Morgan Stanley 2010

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: Smart Phone

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: Tablets

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1. Cloud computing
2. Mobile Applications and Media Tablets.
3. Social Communications and Collaboration.
4. Video.
5. Next Generation Analytics.
6. Social Analytics.
7. Context-Aware Computing.
8. Storage Class Memory.
9. Ubiquitous Computing.
10. Fabric-Based Infrastructure and Computers.
: Gartner Trends
2011

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New Business Rules
Communication Shift
Social Networks
Socializing & Sharing
: Technology &
Social Shifts

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The Future is social.
Everything is everywhere.
Everything is changing fast.
Everything is mobile.
Everything is fast.
: Impacts

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The Future is social.
Everything is everywhere.
Everything is changing fast.
Everything is mobile.
Everything is fast.
: Impacts
Source: AIS

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Front End
Desktop Applications
Mobile Applications
Back End
More & more in back end
Data Center
Web Applications
Large Scale
Security / OS
:Technology Trends
Industry Effects

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ISV/SI
MFEC, CDG, YIT, Metro, PCC, Motif, etc..
SoftSquare, A-Host, TeletroOne..
International ISV/SI
Reuters, DSTi, etc.
Vendors
IBM, Oracle, Microsoft, HP, etc.
Telco
AIS, DTAC, True, TT&T, etc.
:IT Jobs in
Industry

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FSI
K-Bank, SCB, TMB, KCS. etc.
Government
Government Department
State Enterprise
Manufactory
PTT, Toyota, Ictus, CP, etc.
:IT Jobs in
Industry

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Programmer
System Analysis
System Admin
Database Admin (DBA)
IT Architect
Security
IT Manager
IT Director
CIO
:Job Descriptions

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Computer Operator/ IT & Network Admin / Helpdesk
0-2 Years Exp.
15,000 – 25,000 Baht
Programmer/ System Engineer/ IT Developer/Officer
– 0-2 Years Exp.
– 25,000 – 40,000 Baht
Analyst Programmer/ Network engineer/ DB Admin/Java
Developer
– 2-3 Years Exp. Good English
– 42,000 – 50,000 Baht
:Job Salary
Survey July 2010
Source: Gemini Personnel
Thailand

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System Analyst/ IT System Support/ Assistant Project
Manager/Senior Developer Consultant
4-8 Years Exp., Good English
62,500 – 85,000 Baht
Project Manager/ IT Manager
– 5-8 Years Exp., Master MIS, Fluent English
– 90,000 – 140,000 Baht
:Job Salary
Survey July 2010
Thailand

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Sales Engineer
2-3 Years Exp., Good English
35,000 -60,000++ Baht Commission or incentives
Sales Manager/ Account Manager
– 5-8 Years Exp., Good English
– 60,000-100,000++ Baht Commission or incentives
:Job Salary
Survey July 2010
Thailand

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Computer Science
Computer Engineering
Information Technology
Computer Business
:IT Graduates

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Basic Programming Language
Java, C#, etc..
Object Oriented Programming
Web Programming Concept
IT Architecture
Software Engineering
OS
Database
:Basic Technical
Skill

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Presentation
Communication
Language
Writing, Speaking, Listening
English (Must)
Third Language (Chinese, German, Japanese)
General Knowledge
: Soft Skill

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SOFTWARE PARK
VISION & MISSION

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Software Park Thailand
National Science and Technology Development Agency (NSTDA)
Ministry of Science and Technology, Thailand
“To become a top-rate learning organization that
supports entrepreneurs to create a strong world-
class software industry, making software an
enabler for competitiveness of the Thai economy.”
: OUR VISION

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: Software: “social
infrastructure”
Growth
Growth
Engine
Engine
Enablers
Enablers
High Performance Economy
High Performance Economy
Education
Education
Public
Public
Health
Health
Industry
Industry
&
&
Business
Business
Etc.
Etc.
Software Industry
Software Industry
National
National
Wealth
Wealth

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SWP Services
Technology Transfer
• Promote transfer of relevant
technologies for software
industry –professional and
management levels
Incubation
(NSTDA)
Promote and incubate new start-
ups software entrepreneurs
Infrastructure & Facility Support
Provide Platform, Office Rental,
Training & Meeting Room Rental
ICT Enablement
• Promote use of IT, to all
sectors of the economy to
help increase productivity
and competitiveness
IT Consulting
• Improve standard of
local software
companies to
international level
Software Business
Enabling
•Collaboration with the
industry
• Create environment
conducive for software
businesses
: OUR MISSION

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: INSIDE
SOFTWARE PARK
Infrastructure &
Facilities Support
Incubation
Software Business
Enabling
IT Enablement IT Consulting
Technology
Transfer Center

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: Infrastructure &
Facilities Support
During 2000-2009
• 140 companies, 3 Associations / 32 International companies
• At present : 100% Occupied, 53 companies (10 are international)
• 1,017 workers employed
• Generating US$ 9.7 Million Income; Export US$ 1.0 Million.

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: Inter. Companies in
our house
S3 (pronounced "S-cube") targets on Research/Development in IT and
Engineering. Expertise is based on strategic tools for industry mainly
Computer-Aided Decision for Management, Design, and Manufacturing
using variety of technologies.
Game design, game programming, 2D and 3D art and animation, game
music and sounds.
 provider of enterprise-class process automation solutions that help
software development organizations establish effective end-to-end
processes
 Specialization on sales and services for precision tools and also SPC
application software
 Technology service and management consulting company, focusing
on three key areas: Design, Data Entry and ICT.
 Development of complete website solutions from design to web
application development / Web System and database design

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: INCUBATEES
2002-2009
NIS: บริษัท เน็ตเวิร์ค อินโฟ โซลูชั่น จำกัด
CONNEXION
EXPERT
Open Enterprise Systems
SP SOFTWARE SERVICE CO.,LTD.
SP SOFTWARE SERVICE CO.,LTD.
DREAMDIGIT
AL
T
M
Innovation * Creativity * Know
ledge
ADVANCE
PAST PERFORMANCE

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Elixir Software Co., Ltd.
Automate your vision…
: INCUBATEES
2002-2009

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: INCUBATEES
2002-2009
JASUMEDIA.COM

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: Software Business
Enabling
 Collaboration with Industry
 Enabling software business on the new IT
Trends
 Business Matching
 Promote Thai Software Brand
 Go to Market Program (Local/International)
 Empowerment Program
 Develop Strategic Alliances

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Promote use of IT, especially through use of appropriate software, to all sectors of the
economy to help increase productivity and competitiveness.
OBJECTIVE:
: IT Enablement

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Set Strategic Plan &
activities
Mutual Goals
Get Requirement and Information
Form-up Alliance
Choose Potential Partners
Identify Strategic Industry
1
2
3
4
5
6
: IT Enablement
Process Journey

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HEALTHCARE
FOOD & AGRICULTURAL
TOURISM
RETAIL
LOGISTIC OTHERS
: IT for Interest
Industries

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: What IT
Enablement Did?
 e-Marketing for 1-3 Stars Hotels
 e-Marketing for SMEs
 IT for SMEs
 E-Marketing for Hotel Industry

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: IT Professional
Development
Technology Transfer
The Center for the Human Capital Development to build and enhance IT
capability of both individual and organizations by collaborative educational
activities and initiatives with the network of renown partner organizations in
Thailand and overseas.
PARTNERS:

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: Technology
Transfer
Professional Short Courses:
A variety of courses in 4 categories for IT professionals to learn the skills and acquire
the knowledge with the experienced instructors of the partner organizations. The 4
categories:
 IT Management
 SW Architect and Design
 SW Engineering and Process
 SW Technology : Java, Microsoft
Professional Training Program: RSA Conference 2009,
San Francisco USA
 Strategic IT Governance & Information Security Management
 Information Security Manager
 Information Security Administrator

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: Technology
Transfer
Certification Programs for Professionals:
A funding program to support and promote the individual’s possesses
the capability to competently perform the role in an organization.
2006 – 2008 (# of Certified Professional)
• Certified Information Auditor (CISA) - 9
• Certified Information Security and System Professional (CISSP) - 7
• Certified Software Project Manager (CSPM) - 24
• Certified Software Quality Analyst (CSQA) - 15
• Certified Software Tester (CSTE) - 12
Technology/Management Seminars:
A series of the seminars to disseminate knowledge and information
on leading-edge technologies, update trends of the IT and SW
industry, the management best practices and related topics
benefiting the Thai SW industry.

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Top 10 ICT – 8 February 2008
2009 The Year for
Opportunity or Survival

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: IT Advisory
Knowledge-based center to increase productivity and improve quality of software companies to
achieve business excellence through software process improvement.
Community/ Partnership
Thailand SPIN, Expert Pools, SEI Partner Alliance
Knowledge based center
Newsletter, Tools, Process Library, BOK
White paper, Articles.
User
Maturity
Organization
Maturity
People
Maturity
CMMI ACQ
• CMMI Dev
• CMMI Ser.
• People CMM
• ISO 9000
• ISO 20000
• ISMS
• PSP
• TSP
• Lean
• ITIL
• SPI AI
• SPISE
CMMI in Thailand
 Maturity Level 2: 9 company
Total 33 Company
SPIAI
SPIAI
Industry Maturity:
• (SW Productivity Repository
and Benchmarking)

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SPI@ease Program: Provide funding support up to 70% for the cost of CMMI implementation
To 25 Thai Software Enterprises.
64% of CMMI Organization in Thailand are from the SPI@ease Program.
64% of CMMI Organization in Thailand are from the SPI@ease Program.
Maturity Level 2: 8 companies
Maturity Level 3: 13 companies
Total 21 Companies
: IT Advisory
 INITIATIVES FOR INDUSTRY
Gartner
Gartner: Thailand is one of the top 30 off shoring destinations (December, 2008)
 103 Thai Software developers are training and implementing PSP in their organization.
 33 Thai Certified PSP Developers.
“No.1 in Southeast Asia”
“No.1 in Asia Pacific”
“No.3 in the world”
PSP Initiative Program: Provide funding support up to 70%
for training , tutorial & exam cost to 100 Thai Software People.

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: IT Advisory
 INITIATIVES FOR ACADEMY
SPIse
SPIse Builds up Software Process Improvement Knowledge to Thai Academic by
transferring Knowledge from S/W Industrial to Lecturers.
10 Universities joined the program, SPI Knowledge transfers to 628 Collegians and industry through SPI Articles and Process Templates.
49 lectures trained to the “SPI Train the trainer course”, 1 SPI Course material & Instructor Manual.
The SPI AI
SPI AI pattern Software Process Improvement course for educating Thailand Academy
SPI
SPIAI
AI

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 INITIATIVES FOR COMMUNITIES
Thailand SPIN
Thailand SPIN: Promote software process improvement
software process improvement &software quality
&software quality by
providing forums for discussions and sharing of software improvement experiences and
ideas through 3 main areas:
Testing, Project Management, Product and Process Quality Assurance.
The IASA Thailand
The IASA Thailand chapter exists to promote IT Architect
IT Architect by providing a forum for
discussions and sharing of IT Architect experiences and ideas.
9 Seminars & 3 Workshops in 2009, 1,118 SW people attend SPIN activities and 701 members
4 Seminars & IT Architect Regional Conference, 420SW people attend IASA activities in 2009.
: IT Advisory

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: Software Business
Incubation
(NSTDA)
Business and
Technical
Training
Access to venture
capital finance
institutes
Coaching /
mentoring and
consultation
Business
Matching
Workspace and
facilities
Business
networks and
Alliances
Access to
industry
experts Access to
Market/Trade
Exhibitions
Incubation
Process

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: Asian IT Cluster &
Partnership
Malaysia MSC & Technology Park
Myanmar
ICT Park
Vietnam Software Park
Korea
India,STPI
China
MOU between Software Park Thailand &
Software Park/IT- related organizations
2003.01.21 Myanmar ICT Park
2000.10.31 Korea Institute of Multimedia Contents & Software
2005.06.21 Korean Game Development & Promotion Institute
2004.06.22 MSC Management Services Sdn. Bhd.
2007.07.11 Software Association of New Hampshire
2007.10.29 Singapore Hangzhou Science & Technology Park
2008.04.23 Value-added Service Committee China Association
of Communication Enterprise
2008.05.12 Hangzhou Economic & Technological Development
Area (HEDA)
2008.02.18 Hong Kong Wireless development Center

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Software Park Thailand
Innovation Cluster 1,
Thailand Science Park
Software Park Phuket
Korat Software Park
E-saan Software Park
Chiang Mai Software
Technology and Outsourcing
Centr
: Thailand IT Cluster
www.swpark.or.th
www.sciencepark.or.th
www.softwareparkphuket.com
www.koratswpark.org
www.esswpark.org

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Question ?
WWW. SWPARK.OR.TH

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