Softimize is an R&D body specializing in developing products and SaaS to leading High-Tech companies in Israel. Our uniqueness is bringing cloud computing and advanced Internet consumer experience to the Enterprise world. We serve R&D, Cloud Services, and Projects departments. We provide the complete outsourcing experience, starting from product management, through system engineering and design to agile TDD development and QA, to cloud deployment and dev-ops. Main areas of expertise: Enterprise-grade OOP in Java/C#, Cloud Computing, Video over IP, E-commerce, Social Networks. Please visit http://www.softimize.co.il and get to know us better, or call Guy at 054-5678346.

1. Jan-2016

2.  SaaS is challenging - scalability, multi tenancy, security,
soft real time
 Must utilize the cloud services right
◦ AWS has 161 services! (EC2, S3, SQS, SNS, SES, RDS,
CloudFront, Kinesis, CloudWatch, EFS, DynamoDB…)
◦ CPU utilization is critical – or big $$$
 The R&D needs
◦ Architects with broad cloud knowledge
◦ Developers with deep experience with cloud SDKs
◦ Or big $$$
 Bottom line: it’s a painful learning curve.

3. Guy Vinograd, CEO & CTO, ex-DVTel, Trivnet, ECI Telecom, Mamram
Boaz Vaizler, COO, ex-Verint, DVTel, Tecnomatix, Cyota, 8200
Shay Hazan, VP R&D, ex- VP R&D TotalBoox, R&D director Exent
David Ronen, Board member, Hi-tech strategy specialist
 Est. 2011
 ~30 customers, 18 R&D professionals
 Widely known as the leading AWS R&D partner in Israel

4.  Superb UX
 Quick & OPEXimized – even at large scale
 Quality and Robustness
 We take full responsibility – from product
management to fully managed service for free users
Our Aim – Solve your SaaS challenge & become your
long-term technology partner

5. Collaboration with In-house R&D
 “Mixing the genes”
 Constant communication
◦ Routine arrivals in customer’s office
◦ In-house R&D standards – coding, design/SRS
 Knowledge transfer & Training
◦ Consulting, Code reviews
◦ Docs – deployment, white papers

6. • Complex Logic – Protecting your IP, CEP , Discovery...
• Efficient – Minimal per-sensor cloud cost, device battery and
bandwidth consumption - a tenth compared to others/platforms
• Large Scale and robust – 1000s to Millions devices, 24*7, HA
• Domains – Smart Home, Smart Bed, Smart City, VSaaS, ...
JUST DO Product IoT.

7. • Web applications - REST, SPA, secured,
monitored
• SaaS – Multi-tenant, reactive soft real-time , HA
• Backend ecosystem - NoSQL, Search engines
Cloud-designed Systems

9. IoT Backend
Service
HTTP
MQTT
CoAP
XMPP
REST
GW

10. On Premise
Device Interaction
Discover & Config – w/o wifi
Real time streaming
OTA FW update
Security – Encrypt, Auth
Reduce energy & bandwidth
Security
Access Control – IaaS, SaaS
Vendor and cloud provider protection
Push Notifications
Management
Site management – Multi device
Licensing – per Tenant, Trial license
Reporting – historical status, etc..
Multi cloud
Vendor Services
Audit
Analytics - Failures, Usage patterns
Prediction – Churn, Upsell
Multi Tenant DB
Encryption, Tenant isolation
Users
Devices
History
CEP
Real-time event processing (sub second latency)

11. Sensor Hub
E
L
B
API
Server
Play
K
i
n
e
s
i
s
Everything
DynamoDB
S3 or EFS
Session Files
Cloud Front
SQS
Agg
Trigger
Algo Agg
SQS
Agg
Ready
S3
Agg Out
Hub Logs
S3
Agg In
Auto Scaling
Auto Scaling
Auto Scaling
S3
DB
Backups
Redshift
Any SQL
BI Tool
Session Cache
RT Algo
*H1/2016 - MQTT (including AWS IoT)

12.  Avoid Lock– your IP, infrastructure, and location
◦ TBB is a private open source
 Reduce OPEX – down to a tenth
◦ No royalties to an IoT cloud platform nor to Softimize
◦ Architected to minimize per-sensor cloud cost
 Softimize’s TBB proven experience is a few cents per sensor per
month! Even for complex systems!
 Minimize time to market and R&D cost
◦ Out-of-the-box features

13. ELB
ELB
Service A
Service
A
Service
B
ELB
Service B
Service
A
Service
B
ECS Cluster
ECS Cluster
ECS Container
Service
ECS Container
Service
AWS RDS
Multi AZAWS S3 AWS SQS AWS SNS

15. “The R&D team you wish to have”

16. Guy Vinograd
guy@softimize.co