One of the difficult things about dealing with customer feedback, and the idea of putting the customers first, is that there is not a clear process that can help all type of businesses become more customer focused. Every business has to find their specific way to go about it. It is a creative process that involves people, and people are messy. A good place to start is to expose ourselves to different thinking and practices from those who have succeeded in building a culture where both the vision of business and the customer needs are aligned.

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3. “The hardest thing is being able to put your ego
aside so that you can learn. We all want to create
what’s in our head, but you need to be able to put
your own ideas to the side and really listen to your
customers to solve their problems.”
David Cancel, @dcancel at @Drift

4. “Work hard to ensure your product team
knows disagreement is good and develop
a habit of considering the opposite.”
Teresa Torres, @ttorres

5. "Delight doesn’t happen to groups
of users it happens to individuals."
Emily Chapman, @eachapm at @trello

6. “Repetitive feedback is an indicator
you haven’t got the basics right, and
that’s something you have to address
as a priority rather than ignore.”
Sian Townsend, @intercom_uxr at @intercom

7. “know what your customers want, before
you actually get anything into their hands.
Cut overhead, ship fast, and iterate even
faster. The only way to do this is to start
with the customer.”
Hiten Shaw @hnshah @Kissmetrics

8. “Increasing positive customer
feedback and meeting conventional
financial objectives are becoming one
and the same goal.”
Rob Markey, Fred Reichheld &
Andreas Dullweber, @harvardbiz

9. “Data can tell you what opinions
to hear; and conversely, opinions
can tell you what data to read.”
J.T. Trollman, @jtroll at @Facebook

10. “What features your customers
ask for is never as interesting as
why they want them”
Cindy Alvarez at @cindyalvarez @Yammer

11. “To succeed in the business of
the future, we have to become the
very people we’re trying to reach.”
Brian Solis at @briansolis

12. “Anyone who makes things for or
communicates with customers will find
themselves empowered to do better work when
they know more about the people they serve.”
Aarron Walter @aarron @MailChimp

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