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Minimum viable product

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Minimum viable product

  1. 1. How to Create MVP @sofianhw
  2. 2. About Me Sofian Hadiwijaya @sofianhw http://www.sofianhw.com Co-Founder Pinjam.co.id Tech Advisor Nodeflux.io Intel Software Innovator Head of Data at KUDO Tech Evangelist at KUDO Market Analyst at Holcim Indonesia Code4Nation JakartaJS Data Science Indonesia Grand Winner - Blackberry Jam Hack Asia 2012 Developer Hero – Rice Bowl Startup Awards 2016
  3. 3. Build Product Maximise change of success • Build a great product • Build all the features we need • Beautiful, easy to use • Scalable and safe Release early, release often • Sell the vision to early adopters • Release something early • Missing features • Don’t invest too much in UI/UX Startup Big Startup
  4. 4. Wikipedia Time! The Minimum Viable Product (MVP) is a key lean startup concept popularized by Eric Ries. The basic idea is to maximize validated learning for the least amount of effort. After all, why waste effort building out a product without first testing if it's worth it.
  5. 5. MVP Objective Build the product! Test the Idea! OR
  6. 6. MVP Objective Build the product! Test the Idea! OR
  7. 7. Step 1 - Build Test hypotheses (ideas) by building a prototype (code) • What kind of idea do we want to test? • What king of prototype should we build? • What technology should we use to build code? PHP? Node.js? • Where can I find a technical co-founder (CTO)? • What if my product is not perfect, does customer will trust my brand? • Google Form - http://www.google.com/forms/about/ • Balsamic - https://balsamiq.com/products/mockups/ • LaunchRock - http://launchrock.co/ • Wordpress - http://wordpress.com/ Tools :
  8. 8. Prototype – Landing Page
  9. 9. Prototype – Landing Page
  10. 10. Prototype – Video Explainer
  11. 11. Prototype – Basic App
  12. 12. Prototype – Basic App
  13. 13. Prototype – Paper
  14. 14. Prototype – Wizard of Oz
  15. 15. Step 2 - Measure Expose your prototype to customers and track behaviours (data) • What should we track? • How to setup tracking? • How often should we look at data? • How we know we have enough data to take a decision? • What to do if data make no sense? • How to bring traffic to the MVP? • Google Analytics - http://www.google.com/analytics/ • Mixpanel ($) - http://www.mixpanel.com/ • KissMetrics ($) - https://www.kissmetrics.com/ Tools :
  16. 16. A/B Testing
  17. 17. Ad Campaign
  18. 18. Step 3 - Learn Transform behaviours (data) into new hypotheses (ideas) • How to track knowledge? • How to write and share knowledge with the rest of the team? • How to prepare the next iteration? • How to develop the roadmap and prioritize the next features? • Should you raise money to build the next iteration? • Google Sheets - http://www.google.com/sheets/about/ • Trello - https://trello.com Tools :
  19. 19. Trello
  20. 20. Thanks !!! www.sofianhw.com @sofianhw sofian@pinjam.co.id

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