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AQA SCLY 3: The Mass Media
1 SCLY3 topic: approximately 10/11 weeks September –November Single Teacher
Unit 3 – SCLY3 Mass Media                                                                                                      Overview of content (specification)
Assessment
     20% of A Level (40% of A2 exam)                                                                                                 The relationship between ownership and control
     Written paper, 1 hour 30 minutes, 60 marks, To be sat in January.                                                                of the mass media.
     Candidates choose one topic from four and answer two compulsory questions and one question from a choice of                     The mass media, globalisation and popular
                                                                                                                                       culture.
         two.
                                                                                                                                      The processes of selection and presentation of
Assessment objectives, student should:
                                                                                                                                       the content of the news.
     acquire knowledge and a critical understanding of contemporary social processes and social changes;                             Media representations of age, social class,
     appreciate the significance of theoretical and conceptual issues in sociological debate;                                         ethnicity, gender, sexuality and disability.
     understand and evaluate sociological methodology and a range of research methods through active involvement                     The relationship between the mass media,
         in the research preocess(SCLY2 and SCLY4);                                                                                    media content and presentation, and audiences.
     develop skills that enable individuals to focus on their personal identity, roles and responsibilities within society;          The new media and their significance for an
         and                                                                                                                           understanding of the role of the media in
     develop a lifelong interest in social issues.                                                                                    contemporary society
                                                                                                                               A level Sociology Assessment Objectives:
                                                                                                                               AO1
                                                                                                                                    Knowledge and understanding of the
                                                                                                                                        theories, methods, concepts and various
                                                                                                                                        forms of evidence and of the
                                                                                                                                    links between them;
                                                                                                                                    Communication of knowledge and
                                                                                                                                        understanding in a clear and effective
                                                                                                                                        manner.
                                                                                                                                    45 % at A2
                                                                                                                               AO2
                                                                                                                                    Knowledge of the skills of application,
                                                                                                                                        analysis, interpretation and evaluation 55%
                                                                                                                                        at A2
                                                                                                                                    The application and evaluation of
                                                                                                                                        theoretical ideas

                                                                                                                               Assessment Objective 2 has a higher weighting at A
                                                                                                                               Level than at AS Level




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Scheme of Work June 2012
Text Book
     Sociology for A2 : Moore, Chapman & Aiken (MCA) : pp134-206
     Sociology for A2: Nelson Thornes (NT) : pp 101-149
     Students expected to read one broadsheet paper per week (or subscribe on smart device) and regularly review
        website content from a public service provides such as BBC and a tabloid (Daily Mail, Mirror or Sun)

Pupil Outcomes:
All students will:
      be able to describe concepts, theoretical explanations and research studies relating to the role and function of
         the mass media in contemporary society;
      be able to analyse, evaluate and apply their knowledge to the critical study of the mass media in contemporary
         society;
      be able to appreciate the multiple perspectives and explanations and apply to the mass media in contemporary
         society; and
      have a sociological context for their understanding of the media as they deal with it in their lives.




Teaching Order : Linked resources: You Tube Videos; Resources in file disk Assignments
W Topic(s)                      Textbook            Topic and Teaching Resources                                          Homework and miscellaneous resources
k                               reference to
                                accompany
                                lessons
1 Trends in ownership and       Course Text             (1) Introduction to ownership and constol of the media. You       Homework:
   control of the mass media Books:                         tube Guardian short on the life and career of Rupert          Using information from Item A and elsewhere assess
                                1. MCAp134-136              Murdoch and 3 little pigs advert from Feb2011 ppt: Key        the Marxist explanations of the relationship
   Learning Objectives:         2. MCA P136-138             developments in ownership and control of the media.           between ownership and control of the mass media
       trends in ownership      3. MCA P138-140                                                                           (33 Marks)
       and control of the       4. MCA P 140-142        (2) The Pluralist theories of media ownership Ppt; Patterns
       media                                                of media ownership                                            Students will be given a partially completed
       Marxist, pluralist and                                                                                             assignment and paragraph headings and asked to
       neomarxist theories                                                                                                complete using notes and guide in text book p 143
       of ownership and                                 (3) Marxist critique of media ownership : pptMarxism and
       control                                              media ownership. TASK: students given writing frame and       NB pluralism is new concept which occurs elsewhere
       Ideology and the                                                                                                   in A2, needs overteaching and check of

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Scheme of Work June 2012
media                                                begin planning essay in class but complete for homework        understanding.
      MUST KNOW:                                      (4) GUMG : GUMG Palestine starter Students given a variety
      Newscorp, and                                        of documents as sterter and lesson to produce a profile of
      GUMG                                                 GUMG and one issue they have covered e.g. The 2008
                                                           banking crisis; The Miner’s strike or Palestine                POST TEACHING TOPIC: Reflective notes for next
                                                                                                                          year:




2 New Media and Popular       (5) MCA p 145-146   (5) Definitions and characteristics of the new media Starter: Media
  Culture                     (6) MCA p 146-148   quiz – How old are you; ppt New Media
                              (7) MCA p 148-150   If not already used in transition to a2 use extracts from “The Social       1. Homework: small scale survey on awareness
   Learning Objectives:       (8) MCA p150        Network” and articles about Mark Zuckerberg and facebook to                 and use of new media
   Development of the range                       illustrate the change and use of new media
   of new media and their                         (6) Who uses the new Media - given sources to students and
   importance                                     independent research on the difference of how they may use
   Effects of new media on                        media (examples of character types in previous lesson) use media        2. ITEM A
   society                                        (7) Neophiliacs and Cultural Pessimist debate- If class is large
   The significance of the                        enough set the class out as a courtroom and allocate roles to           Some sociologists have suggested that there
   changing relationships                         students. Invite colleague (or 2 to be) “The Jury”. The teams have      now exists a generational divide in terms of
   between audience and                           40 minutes to prepare their arguments and the Jury will give its        how people use new media. According to
   the media.                                     verdict.                                                                Ofcom, the 16–24-year-old age group spent
                                                  (8) Postmodernism and the media PPT Postmodernist model Task :          more time online compared with the 25+ age-


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Scheme of Work June 2012
Using textbook p 151 construct a collage of images to illustrate
                                                     each point with brief text.                                         group. Up to 70% of this age group use sites
                                                                                                                         such as MySpace and Bebo. It also sent more
                                                                                                                         text messages and watches less television.
                                                     Optional resources:                                                 However, 40% of adults use networking sites
                                                                                                                         such as Facebook, whilst the average age of
                                                     Wikileaks documentary from youtube                                  the on-line gamer is 33 years.

                                                                                                                         The poor are excluded from the super-
                                                                                                                         information highway because they lack the
                                                                                                                         material resources to plug into this new media
                                                                                                                         revolution, i.e. they are a digital underclass
                                                                                                                         who cannot afford to keep up with the middle
                                                                                                                         class technological elite. Some 80% of the
                                                                                                                         richest households in Britain have Internet
                                                                                                                         access, against only 11% of the poorest

                                                                                                                         Using information from Iitem A and elsewhere,
                                                                                                                         assess the cultural pessimist perspective on
                                                                                                                         new media (33 marks)

                                                                                                                         POST TEACHING TOPIC: Reflective notes for next
                                                                                                                         year:



3 Globalisation and popular      (9) SMA (151-152)   (9) mass media and cultural imperialism Quiz and diamond 9 –
. culture                                            Highest grossing films – to focus on country or origin              Homework
                                 (10) Nelson
   Learning Objectives:          Thornes             (10) Globalisation and the internet                                 SMCA
                                 (P111-113)                                                                              Using information from item A and elsewhere,
   The media as a global                                                                                                 assess the impact of the mass media and
   industry (Americanisation     NB topic not        (11) Cultural flows model – critique of cultural imperialist view   globalisation on popular culture
   and homogenisation)           covered well
                                 enough in SMA
   Popular culture, high, low,                       (12) Simulacra – Baudrillard                                        POST TEACHING TOPIC: Reflective notes for next
   mass culture and the                                                                                                  year:
   dumbing down debate

   Postmodentism –

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Scheme of Work June 2012
simulacra (Baudrillard)




4 The Selection and               (13) SMAC           (13) Sources of News                                                Homework & Misc resources
  Presentation of the news        155-156             (14) News Values
                                                      PPT                                                                 Film clips from Quadrophenia
   Moral Panics                   (14) News Values    (15 Stan Cohen and Moral Panics Task – “Recipe for a Moral Panic”   BBC News- Profile of Frank Gardiner
                                  & Ownership and     (16) Analyse one contemporary moral panic – study and               Fox news bias – Sarah Palin comedy
   Learning Objectives:           ideology P157-161   presentation to class                                               Newspapers for lesson 16 to inspire consideration
                                                                                                                          of a contemporary Moral panic
   Economic and strucureal
   factors influencing selction   (15) Moral Panics                                                                       ASSESSMENT:
   and presentation of the        (162-165)                                                                               Presentation to class on contemporary moral panic
   news e.g. profit                                                                                                       and the implications of this
                                  (16) Project:
   Political and cultural                                                                                                 POST TEACHING TOPIC: Reflective notes for next
   factors influencing                                                                                                    year:


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Scheme of Work June 2012
selection and presentation
   of the news

   News Values and the role
   of Gate Keepers

   New media and selection
   and presentation of the
   news

   Moral panics




5 The Mass Media and            (17) SMAC         (17) Ther link between media and behaviour - the evidence.        Resources:
  Audience                      p167-168               PPT, newspaper articles about “Jamie Bulger” Newspaper
                                (18)-                  articles about size “0” and the evidence of the spread of    Newspapers articles analysis of James Bulger case
   Learning objectives:                                anorexia                                                     plus relevant materials on size 0 and anorexia (pro-
                                (19) SMAC                                                                           ana websites might be useful because they link to
   Methodological problems      168-171           (18) The Columbine High Massacre – Video from you tube.           the pervasive influence of new media
   in researching media                                Discussion of all the factors which influenced the killers
   effects on audience          (20)SMAC                                                                            You tube:
                                171-173           (19) The Hypodermic syringe model – model sees audience as
   Strong media/ Weak                                  passively absorbing the content of the media and             www.youtube.com/watch?v=PC3uVnjswzI


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Scheme of Work June 2012
audience model e.g.                                       responding to it
   hypodermic syringe model                                                                                                Assessment:
                                                        (20) Active Audience Approaches sees audiences as                 Compare and contrast the hypodermic syringe
   Theories of limited media                                 discriminating and filtering experiences based on other      model of media effects and one other model of
   e.g. two step flow                                        factors                                                      your choosing.
                                                                                                                          Which do you find more convincing and why ?


                                                                                                                          This appears to be a popular topic in the exam.
                                                                                                                          The model is a straightforward one, but
                                                                                                                          important. This assignment will ensure class
                                                                                                                          learning is underpinned

                                                                                                                          POST TEACHING TOPIC: Reflective notes for next
                                                                                                                          year:




6 Mass media and Audience       (21) Selective      (21) SFM Starter: Analysing what you watch on TV. What do you
  Week 2                        Filter model SMAC   never miss, what can’t you stand. PPT the model. Research             21 Homework – make a poster of your favourite film
                                P 171)              examples.                                                             TV programme including an analysis of “what this
   Learning objectives                                                                                                    programme does for me – identity, diversion,
                                (22) U & G model    (22) Students to have prepared a poster on their media. PPT uses      relationships with character or something else
   Weak media and strong        p 172-173           and gratificatrions model. Task – using case studies of individuals
   audience model – uses and                        apply model to their TV tastes
   gratifications model
                                (23) Cultural       (23) Starter: Revist “False Class Consciousness” and GUMG; PPT
   Cultural effects – reading   effects model       Cultural effects Model,


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Scheme of Work June 2012
and decoding ideas       (SMAC 174/174

   Can the media cause      (24) Post             (24) Post modernist and reception analisis – starter – Lifestyle TV
   violence ?               modernist (SMAC       look at range and develop a “pitch” for a new one. PPT
                            P175-176              postmodentist and reception analyis                                   complete for homework overview of media and
                                                                                                                        audience topic
                                                  TASK: begin and complete for homework overview of media and
                                                  audience topic                                                        POST TEACHING TOPIC: Reflective notes for next
                                                                                                                        year:




7 Review of topic so far    The revision folder   (25) Revision pack – Downloaded from Sociology Exchange used to       Assessment: Over half term holiday complete an
  Making revision           containing            make mind map                                                         exam paper .
  timetable, mind map       1. Summary ppt of
  materials and review as   unit                  (26) The exam – Looking at all possible exam questions
  beginning of exam
  preparation. Also
                            2. My revision        (27) The 9 mark answer – using my resource all possible exam
                            guide                 quesions




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Scheme of Work June 2012
3. All past exam    (28) The 33 mark question - using my resource plus also all exam      POST TEACHING TOPIC: Reflective notes for next
                                     papers from 2009    quesiotns                                                             year:
                                     onwards with
                                     selected
                                     examiners reports




H
a



    Representation of the            (29) SMAC P178-     (29) Hegemonic masculinities and femininities (from AS revision)      Resources:
    body: gender,                    181                 Reprentation in media. PPT the representation of women in the
                                                         media. Task : write a newspaper article exposing the inequalities -   Simpsons – Marg and Homer
8 The nature of                                          choose The Sun or The times
    representations; key terms       (30) SMAC           (30) Modern media – From Kirsy Wark to Buffy the Vampire slayer       Magazines - to illustrate pressures on women in the
    used in discussing               181-183             Starter, rolling power point of images. PPT Women in 21st Centuury    media in contrast to men
    representations such
                                                         media – Transgressive ?
    as stereotype, under-
                                                         (31) Masculinities – revision of types from AS - diamond nine –       Episode / clips of TV series. I use Bones for
    representation, the gaze,
    binary oppositions, the other    (31) SMAC182-184    masculine – metro. PPt Media representation of males : From           discussion of new representations of women and as
                                                         Diesel to Tennant by way of Barrowman….                               a framework for the application of feminist concerns
    • Representations related to:,                       (32) Theoretical perspectives Strarter : Quiz about which statement


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Scheme of Work June 2012
gender, sexuality with        (32) SMAC          fits with each perspective. PPt the femiisms. TASK: A Feminist
   examples                      182-184            assessment of “Bones”                                                  Assessment:
   • Reasons for changes in
                                                                                                                           Using material from item A and elsewhere, assess
   representations over time.
                                                                                                                           sociological explanations of the ways in which mass
                                                                                                                           media represent gender

                                                                                                                           POST TEACHING TOPIC: Reflective notes for next
                                                                                                                           year:




9 Representation of              (33) SMAC          (33) Moral Panics and sexuality – Homosexuality, teenage               Homework: gender and Identities essay P54 SMAC
. sexuality and disability       p185-186           pregnancy and housing : Starter: Rolling slideshow of headlines.
                                                    Research using the interenet. Moral panics poster                      DVD: http://www.youtube.com/watch?
   • Representation and power:                                                                                             v=3GhbVFjIaN0 in 4 parts
   representations as arising    (34) SMAC          (34) Media Representation of sexuality
   from the power of social      p186-189                                                                                  Websites for research:
   groups with power in the
                                                    (35) Representation of Homosexuality – From Camp to Civil
   media, negative
                                                    Partnerhsips (Gameshows, adverts, drama and reality TV)                The Commercial Closet:
   representations of minority
   groups                        (35) SMACp                                                                                http://www.commercialcloset.org/common/11064/
                                 186-189                                                                                   default.cfm?clientID=11064
   Representations related to
   sexuality and disabililty                                                                                               Equality watch:
                                 (36)SMAC 186-189   (36) Representation of Disability Starter: Children in Need – images   http://www.equality-
                                                    discussion of “pity” PPT Barnes classification. TASK GUMG –            network.org/Equality/website.nsf/newsweb/1A2EB7
   Reasons for changes in

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Scheme of Work June 2012
representations over time.                       Schizophrenia, moral panic – apply to demonstrate                    270D280D3A8025785C00499AAF?OpenDocument

                                                                                                                         for a different perspective:

                                                    POST TEACHING TOPIC: Reflective notes for next year:                 http://www.mediawatchuk.org.uk/index.php

                                                                                                                         Peter Tatchell:
                                                                                                                         http://www.petertatchell.net/



                                                                                                                         Assessment:

                                                                                                                         Using material from item A and elsewhere, assess
                                                                                                                         sociological explanations of the ways in which mass
                                                                                                                         media represents two of the following, gender,
                                                                                                                         sexuality, disability




9 Representation of                (3738) SMAC      (37/38) Representation of EM in Media Starter: Philosophical
  ethnicity                        P192-195         enquiry group using an image like that on SMAC P 192 - ; Main PPT    Possible resources:
                                                    Representation of ethnicity. TASK : design a media campaign to       DVD: Anita and Me – extra features “Growing Up in
   • stereotype, under-                             change stereotyping                                                  Multicultural Britain – Sanjev Bhaskar discussion of
   representation, the gaze,                                                                                             stereotyping in casting
   binary oppositions, the other
                                   (39/40) SMAC P   (39/40) EM as a threat : Migration and Asylum seekers .Starter:      (37) Philosophical enquiry script and a 4 prompt
                                   195-198          newspaper articles and new items (Tie into local news about polish   cards plus room arranged in circle fro debate:
    Representation and power:
   representations as arising                       migrant workers) PPT From Migration to Comic relief. TASK : Mind           How many ways to interpret?
   from the power of social                         Map.                                                                       Could
   groups with power in the                                                                                                    Should
   media, negative                                                                                                             What would happen if ?
   representations of minority                      POST TEACHING TOPIC: Reflective notes for next year:                       My reason is
   groups e.g. Afro Caribbean
   and Islamophobia


/mnt/temp/oo/20120704134422/sociologyexchangecouk-shared-resource3856-120704084416-phpapp02.doc                                                         Page 11 of 13
Scheme of Work June 2012
(39) Images create scale for each:
                                                                                                                                  Group according to class
   Reasons for changes in                                                                                                         Steretypes vs realism
   representations over time
                                                                                                                                  Sympathetic / non symathetice
   e.g. islamophobia post 9/11

                                                                                                                            (40) Age UK report :
                                                                                                                            http://www.ageuk.org.uk/documents/en-gb/for-
                                                                                                                            professionals/equality-and-human-
                                                                                                                            rights/id8118_unequal_ageing_briefing_5_identity_
                                                                                                                            2009_pro.pdf?dtrk=true

                                                                                                                            Independent – shocking view of teens

                                                                                                                            http://www.independent.co.uk/news/uk/this-
                                                                                                                            britain/behind-the-stereotypes-the-shocking-truth-
                                                                                                                            about-teenagers-421295.html

                                                                                                                            General views on public policy:
                                                                                                                            http://www.ippr.org/

                                                                                                                            Assessment:
                                                                                                                            Using material from Item A and elsewhere, critically
                                                                                                                            examine sociological explanations of Mass Media
                                                                                                                            representations of one of the following: ethnicity,
                                                                                                                            age, social class.

1 Media representation of          (41) SMACP 199-   (41) media representations of class : Starter Images of media          41/2) Age UK report :
0 social class and age             202               representation of class – grouping; Input characters from TV – Task    http://www.ageuk.org.uk/documents/en-gb/for-
                                                     to link theoretical quotes to each class                               professionals/equality-and-human-
   • stereotype, under-                                                                                                     rights/id8118_unequal_ageing_briefing_5_identity_
   representation, the gaze,                                                                                                2009_pro.pdf?dtrk=true
   binary oppositions, the other   (42) SMAC         (42) representations of age: Starter: newspaper articles – link back
                                   202-204           to news values – why are these important : Input PPT ; Task: Using     Independent – shocking view of teens
   Representation and power:
                                                     newspaper articles and websites – produce a fact file on the
   representations as arising
   from the power of social                          portrayal of age by the media in the UK                                http://www.independent.co.uk/news/uk/this-
   groups with power in the                                                                                                 britain/behind-the-stereotypes-the-shocking-truth-
   media, negative                                                                                                          about-teenagers-421295.html
   representations of less
   powerful groups e.g. working                                                                                             General views on public policy:
   calss, underclass and older

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Scheme of Work June 2012
adults, youth                                                                                  http://www.ippr.org/
                                              (43) first half of Mock Exam
   Reasons for changes in                                                                         POST TEACHING TOPIC: Reflective notes for next
   representations over time
                                                                                                  year:
   e.g. the economic power of
   young retired

                                              (44) Second Half of Mock exam




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Scheme of Work June 2012

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  • 1. AQA SCLY 3: The Mass Media 1 SCLY3 topic: approximately 10/11 weeks September –November Single Teacher Unit 3 – SCLY3 Mass Media Overview of content (specification) Assessment  20% of A Level (40% of A2 exam)  The relationship between ownership and control  Written paper, 1 hour 30 minutes, 60 marks, To be sat in January. of the mass media.  Candidates choose one topic from four and answer two compulsory questions and one question from a choice of  The mass media, globalisation and popular culture. two.  The processes of selection and presentation of Assessment objectives, student should: the content of the news.  acquire knowledge and a critical understanding of contemporary social processes and social changes;  Media representations of age, social class,  appreciate the significance of theoretical and conceptual issues in sociological debate; ethnicity, gender, sexuality and disability.  understand and evaluate sociological methodology and a range of research methods through active involvement  The relationship between the mass media, in the research preocess(SCLY2 and SCLY4); media content and presentation, and audiences.  develop skills that enable individuals to focus on their personal identity, roles and responsibilities within society;  The new media and their significance for an and understanding of the role of the media in  develop a lifelong interest in social issues. contemporary society A level Sociology Assessment Objectives: AO1  Knowledge and understanding of the theories, methods, concepts and various forms of evidence and of the  links between them;  Communication of knowledge and understanding in a clear and effective manner.  45 % at A2 AO2  Knowledge of the skills of application, analysis, interpretation and evaluation 55% at A2  The application and evaluation of theoretical ideas Assessment Objective 2 has a higher weighting at A Level than at AS Level /mnt/temp/oo/20120704134422/sociologyexchangecouk-shared-resource3856-120704084416-phpapp02.doc Page 1 of 13 Scheme of Work June 2012
  • 2. Text Book  Sociology for A2 : Moore, Chapman & Aiken (MCA) : pp134-206  Sociology for A2: Nelson Thornes (NT) : pp 101-149  Students expected to read one broadsheet paper per week (or subscribe on smart device) and regularly review website content from a public service provides such as BBC and a tabloid (Daily Mail, Mirror or Sun) Pupil Outcomes: All students will:  be able to describe concepts, theoretical explanations and research studies relating to the role and function of the mass media in contemporary society;  be able to analyse, evaluate and apply their knowledge to the critical study of the mass media in contemporary society;  be able to appreciate the multiple perspectives and explanations and apply to the mass media in contemporary society; and  have a sociological context for their understanding of the media as they deal with it in their lives. Teaching Order : Linked resources: You Tube Videos; Resources in file disk Assignments W Topic(s) Textbook Topic and Teaching Resources Homework and miscellaneous resources k reference to accompany lessons 1 Trends in ownership and Course Text (1) Introduction to ownership and constol of the media. You Homework: control of the mass media Books: tube Guardian short on the life and career of Rupert Using information from Item A and elsewhere assess 1. MCAp134-136 Murdoch and 3 little pigs advert from Feb2011 ppt: Key the Marxist explanations of the relationship Learning Objectives: 2. MCA P136-138 developments in ownership and control of the media. between ownership and control of the mass media trends in ownership 3. MCA P138-140 (33 Marks) and control of the 4. MCA P 140-142 (2) The Pluralist theories of media ownership Ppt; Patterns media of media ownership Students will be given a partially completed Marxist, pluralist and assignment and paragraph headings and asked to neomarxist theories complete using notes and guide in text book p 143 of ownership and (3) Marxist critique of media ownership : pptMarxism and control media ownership. TASK: students given writing frame and NB pluralism is new concept which occurs elsewhere Ideology and the in A2, needs overteaching and check of /mnt/temp/oo/20120704134422/sociologyexchangecouk-shared-resource3856-120704084416-phpapp02.doc Page 2 of 13 Scheme of Work June 2012
  • 3. media begin planning essay in class but complete for homework understanding. MUST KNOW: (4) GUMG : GUMG Palestine starter Students given a variety Newscorp, and of documents as sterter and lesson to produce a profile of GUMG GUMG and one issue they have covered e.g. The 2008 banking crisis; The Miner’s strike or Palestine POST TEACHING TOPIC: Reflective notes for next year: 2 New Media and Popular (5) MCA p 145-146 (5) Definitions and characteristics of the new media Starter: Media Culture (6) MCA p 146-148 quiz – How old are you; ppt New Media (7) MCA p 148-150 If not already used in transition to a2 use extracts from “The Social 1. Homework: small scale survey on awareness Learning Objectives: (8) MCA p150 Network” and articles about Mark Zuckerberg and facebook to and use of new media Development of the range illustrate the change and use of new media of new media and their (6) Who uses the new Media - given sources to students and importance independent research on the difference of how they may use Effects of new media on media (examples of character types in previous lesson) use media 2. ITEM A society (7) Neophiliacs and Cultural Pessimist debate- If class is large The significance of the enough set the class out as a courtroom and allocate roles to Some sociologists have suggested that there changing relationships students. Invite colleague (or 2 to be) “The Jury”. The teams have now exists a generational divide in terms of between audience and 40 minutes to prepare their arguments and the Jury will give its how people use new media. According to the media. verdict. Ofcom, the 16–24-year-old age group spent (8) Postmodernism and the media PPT Postmodernist model Task : more time online compared with the 25+ age- /mnt/temp/oo/20120704134422/sociologyexchangecouk-shared-resource3856-120704084416-phpapp02.doc Page 3 of 13 Scheme of Work June 2012
  • 4. Using textbook p 151 construct a collage of images to illustrate each point with brief text. group. Up to 70% of this age group use sites such as MySpace and Bebo. It also sent more text messages and watches less television. Optional resources: However, 40% of adults use networking sites such as Facebook, whilst the average age of Wikileaks documentary from youtube the on-line gamer is 33 years. The poor are excluded from the super- information highway because they lack the material resources to plug into this new media revolution, i.e. they are a digital underclass who cannot afford to keep up with the middle class technological elite. Some 80% of the richest households in Britain have Internet access, against only 11% of the poorest Using information from Iitem A and elsewhere, assess the cultural pessimist perspective on new media (33 marks) POST TEACHING TOPIC: Reflective notes for next year: 3 Globalisation and popular (9) SMA (151-152) (9) mass media and cultural imperialism Quiz and diamond 9 – . culture Highest grossing films – to focus on country or origin Homework (10) Nelson Learning Objectives: Thornes (10) Globalisation and the internet SMCA (P111-113) Using information from item A and elsewhere, The media as a global assess the impact of the mass media and industry (Americanisation NB topic not (11) Cultural flows model – critique of cultural imperialist view globalisation on popular culture and homogenisation) covered well enough in SMA Popular culture, high, low, (12) Simulacra – Baudrillard POST TEACHING TOPIC: Reflective notes for next mass culture and the year: dumbing down debate Postmodentism – /mnt/temp/oo/20120704134422/sociologyexchangecouk-shared-resource3856-120704084416-phpapp02.doc Page 4 of 13 Scheme of Work June 2012
  • 5. simulacra (Baudrillard) 4 The Selection and (13) SMAC (13) Sources of News Homework & Misc resources Presentation of the news 155-156 (14) News Values PPT Film clips from Quadrophenia Moral Panics (14) News Values (15 Stan Cohen and Moral Panics Task – “Recipe for a Moral Panic” BBC News- Profile of Frank Gardiner & Ownership and (16) Analyse one contemporary moral panic – study and Fox news bias – Sarah Palin comedy Learning Objectives: ideology P157-161 presentation to class Newspapers for lesson 16 to inspire consideration of a contemporary Moral panic Economic and strucureal factors influencing selction (15) Moral Panics ASSESSMENT: and presentation of the (162-165) Presentation to class on contemporary moral panic news e.g. profit and the implications of this (16) Project: Political and cultural POST TEACHING TOPIC: Reflective notes for next factors influencing year: /mnt/temp/oo/20120704134422/sociologyexchangecouk-shared-resource3856-120704084416-phpapp02.doc Page 5 of 13 Scheme of Work June 2012
  • 6. selection and presentation of the news News Values and the role of Gate Keepers New media and selection and presentation of the news Moral panics 5 The Mass Media and (17) SMAC (17) Ther link between media and behaviour - the evidence. Resources: Audience p167-168 PPT, newspaper articles about “Jamie Bulger” Newspaper (18)- articles about size “0” and the evidence of the spread of Newspapers articles analysis of James Bulger case Learning objectives: anorexia plus relevant materials on size 0 and anorexia (pro- (19) SMAC ana websites might be useful because they link to Methodological problems 168-171 (18) The Columbine High Massacre – Video from you tube. the pervasive influence of new media in researching media Discussion of all the factors which influenced the killers effects on audience (20)SMAC You tube: 171-173 (19) The Hypodermic syringe model – model sees audience as Strong media/ Weak passively absorbing the content of the media and www.youtube.com/watch?v=PC3uVnjswzI /mnt/temp/oo/20120704134422/sociologyexchangecouk-shared-resource3856-120704084416-phpapp02.doc Page 6 of 13 Scheme of Work June 2012
  • 7. audience model e.g. responding to it hypodermic syringe model Assessment: (20) Active Audience Approaches sees audiences as Compare and contrast the hypodermic syringe Theories of limited media discriminating and filtering experiences based on other model of media effects and one other model of e.g. two step flow factors your choosing. Which do you find more convincing and why ? This appears to be a popular topic in the exam. The model is a straightforward one, but important. This assignment will ensure class learning is underpinned POST TEACHING TOPIC: Reflective notes for next year: 6 Mass media and Audience (21) Selective (21) SFM Starter: Analysing what you watch on TV. What do you Week 2 Filter model SMAC never miss, what can’t you stand. PPT the model. Research 21 Homework – make a poster of your favourite film P 171) examples. TV programme including an analysis of “what this Learning objectives programme does for me – identity, diversion, (22) U & G model (22) Students to have prepared a poster on their media. PPT uses relationships with character or something else Weak media and strong p 172-173 and gratificatrions model. Task – using case studies of individuals audience model – uses and apply model to their TV tastes gratifications model (23) Cultural (23) Starter: Revist “False Class Consciousness” and GUMG; PPT Cultural effects – reading effects model Cultural effects Model, /mnt/temp/oo/20120704134422/sociologyexchangecouk-shared-resource3856-120704084416-phpapp02.doc Page 7 of 13 Scheme of Work June 2012
  • 8. and decoding ideas (SMAC 174/174 Can the media cause (24) Post (24) Post modernist and reception analisis – starter – Lifestyle TV violence ? modernist (SMAC look at range and develop a “pitch” for a new one. PPT P175-176 postmodentist and reception analyis complete for homework overview of media and audience topic TASK: begin and complete for homework overview of media and audience topic POST TEACHING TOPIC: Reflective notes for next year: 7 Review of topic so far The revision folder (25) Revision pack – Downloaded from Sociology Exchange used to Assessment: Over half term holiday complete an Making revision containing make mind map exam paper . timetable, mind map 1. Summary ppt of materials and review as unit (26) The exam – Looking at all possible exam questions beginning of exam preparation. Also 2. My revision (27) The 9 mark answer – using my resource all possible exam guide quesions /mnt/temp/oo/20120704134422/sociologyexchangecouk-shared-resource3856-120704084416-phpapp02.doc Page 8 of 13 Scheme of Work June 2012
  • 9. 3. All past exam (28) The 33 mark question - using my resource plus also all exam POST TEACHING TOPIC: Reflective notes for next papers from 2009 quesiotns year: onwards with selected examiners reports H a Representation of the (29) SMAC P178- (29) Hegemonic masculinities and femininities (from AS revision) Resources: body: gender, 181 Reprentation in media. PPT the representation of women in the media. Task : write a newspaper article exposing the inequalities - Simpsons – Marg and Homer 8 The nature of choose The Sun or The times representations; key terms (30) SMAC (30) Modern media – From Kirsy Wark to Buffy the Vampire slayer Magazines - to illustrate pressures on women in the used in discussing 181-183 Starter, rolling power point of images. PPT Women in 21st Centuury media in contrast to men representations such media – Transgressive ? as stereotype, under- (31) Masculinities – revision of types from AS - diamond nine – Episode / clips of TV series. I use Bones for representation, the gaze, binary oppositions, the other (31) SMAC182-184 masculine – metro. PPt Media representation of males : From discussion of new representations of women and as Diesel to Tennant by way of Barrowman…. a framework for the application of feminist concerns • Representations related to:, (32) Theoretical perspectives Strarter : Quiz about which statement /mnt/temp/oo/20120704134422/sociologyexchangecouk-shared-resource3856-120704084416-phpapp02.doc Page 9 of 13 Scheme of Work June 2012
  • 10. gender, sexuality with (32) SMAC fits with each perspective. PPt the femiisms. TASK: A Feminist examples 182-184 assessment of “Bones” Assessment: • Reasons for changes in Using material from item A and elsewhere, assess representations over time. sociological explanations of the ways in which mass media represent gender POST TEACHING TOPIC: Reflective notes for next year: 9 Representation of (33) SMAC (33) Moral Panics and sexuality – Homosexuality, teenage Homework: gender and Identities essay P54 SMAC . sexuality and disability p185-186 pregnancy and housing : Starter: Rolling slideshow of headlines. Research using the interenet. Moral panics poster DVD: http://www.youtube.com/watch? • Representation and power: v=3GhbVFjIaN0 in 4 parts representations as arising (34) SMAC (34) Media Representation of sexuality from the power of social p186-189 Websites for research: groups with power in the (35) Representation of Homosexuality – From Camp to Civil media, negative Partnerhsips (Gameshows, adverts, drama and reality TV) The Commercial Closet: representations of minority groups (35) SMACp http://www.commercialcloset.org/common/11064/ 186-189 default.cfm?clientID=11064 Representations related to sexuality and disabililty Equality watch: (36)SMAC 186-189 (36) Representation of Disability Starter: Children in Need – images http://www.equality- discussion of “pity” PPT Barnes classification. TASK GUMG – network.org/Equality/website.nsf/newsweb/1A2EB7 Reasons for changes in /mnt/temp/oo/20120704134422/sociologyexchangecouk-shared-resource3856-120704084416-phpapp02.doc Page 10 of 13 Scheme of Work June 2012
  • 11. representations over time. Schizophrenia, moral panic – apply to demonstrate 270D280D3A8025785C00499AAF?OpenDocument for a different perspective: POST TEACHING TOPIC: Reflective notes for next year: http://www.mediawatchuk.org.uk/index.php Peter Tatchell: http://www.petertatchell.net/ Assessment: Using material from item A and elsewhere, assess sociological explanations of the ways in which mass media represents two of the following, gender, sexuality, disability 9 Representation of (3738) SMAC (37/38) Representation of EM in Media Starter: Philosophical ethnicity P192-195 enquiry group using an image like that on SMAC P 192 - ; Main PPT Possible resources: Representation of ethnicity. TASK : design a media campaign to DVD: Anita and Me – extra features “Growing Up in • stereotype, under- change stereotyping Multicultural Britain – Sanjev Bhaskar discussion of representation, the gaze, stereotyping in casting binary oppositions, the other (39/40) SMAC P (39/40) EM as a threat : Migration and Asylum seekers .Starter: (37) Philosophical enquiry script and a 4 prompt 195-198 newspaper articles and new items (Tie into local news about polish cards plus room arranged in circle fro debate: Representation and power: representations as arising migrant workers) PPT From Migration to Comic relief. TASK : Mind  How many ways to interpret? from the power of social Map.  Could groups with power in the  Should media, negative  What would happen if ? representations of minority POST TEACHING TOPIC: Reflective notes for next year:  My reason is groups e.g. Afro Caribbean and Islamophobia /mnt/temp/oo/20120704134422/sociologyexchangecouk-shared-resource3856-120704084416-phpapp02.doc Page 11 of 13 Scheme of Work June 2012
  • 12. (39) Images create scale for each:  Group according to class Reasons for changes in  Steretypes vs realism representations over time  Sympathetic / non symathetice e.g. islamophobia post 9/11 (40) Age UK report : http://www.ageuk.org.uk/documents/en-gb/for- professionals/equality-and-human- rights/id8118_unequal_ageing_briefing_5_identity_ 2009_pro.pdf?dtrk=true Independent – shocking view of teens http://www.independent.co.uk/news/uk/this- britain/behind-the-stereotypes-the-shocking-truth- about-teenagers-421295.html General views on public policy: http://www.ippr.org/ Assessment: Using material from Item A and elsewhere, critically examine sociological explanations of Mass Media representations of one of the following: ethnicity, age, social class. 1 Media representation of (41) SMACP 199- (41) media representations of class : Starter Images of media 41/2) Age UK report : 0 social class and age 202 representation of class – grouping; Input characters from TV – Task http://www.ageuk.org.uk/documents/en-gb/for- to link theoretical quotes to each class professionals/equality-and-human- • stereotype, under- rights/id8118_unequal_ageing_briefing_5_identity_ representation, the gaze, 2009_pro.pdf?dtrk=true binary oppositions, the other (42) SMAC (42) representations of age: Starter: newspaper articles – link back 202-204 to news values – why are these important : Input PPT ; Task: Using Independent – shocking view of teens Representation and power: newspaper articles and websites – produce a fact file on the representations as arising from the power of social portrayal of age by the media in the UK http://www.independent.co.uk/news/uk/this- groups with power in the britain/behind-the-stereotypes-the-shocking-truth- media, negative about-teenagers-421295.html representations of less powerful groups e.g. working General views on public policy: calss, underclass and older /mnt/temp/oo/20120704134422/sociologyexchangecouk-shared-resource3856-120704084416-phpapp02.doc Page 12 of 13 Scheme of Work June 2012
  • 13. adults, youth http://www.ippr.org/ (43) first half of Mock Exam Reasons for changes in POST TEACHING TOPIC: Reflective notes for next representations over time year: e.g. the economic power of young retired (44) Second Half of Mock exam /mnt/temp/oo/20120704134422/sociologyexchangecouk-shared-resource3856-120704084416-phpapp02.doc Page 13 of 13 Scheme of Work June 2012