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Mvk 2013-february -health-social-machines

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Mvk 2013-february -health-social-machines

  1. 1. health social machinesa quick overview for SOCIAM-Sotonby eMax & danTuesday, 7 May 13
  2. 2. device support networksdevicessupport networksliteratureputting it togetherTuesday, 7 May 13
  3. 3. personal biometric sensorsweightactivityeatingtempblood pressureenv. tempbody fatsleepTuesday, 7 May 13
  4. 4. facial expressions, affect and “brain-waves”eMotivelow cost EEGTuesday, 7 May 13
  5. 5. temperature, heat flux,galvanic skin responseand 3-axisaccelerometer sensorscalorie burn,exercise intensity,stress & sleepbodymediacore 2Tuesday, 7 May 13
  6. 6. movesTuesday, 7 May 13
  7. 7. movesactivity classification using GPS and AccelerometersTuesday, 7 May 13
  8. 8. cardiioTuesday, 7 May 13
  9. 9. cardiioHeart rate from cameraTuesday, 7 May 13
  10. 10. zensorium tinkeTuesday, 7 May 13
  11. 11. zensorium tinkeHeart rate, Respiratory Rate,Heart rate variability, Blood oxygen level, “stress index”Tuesday, 7 May 13
  12. 12. nike+ fuelbandTuesday, 7 May 13
  13. 13. nike+ fuelbandTuesday, 7 May 13
  14. 14. nike+ fuelbandsimple gameificationTuesday, 7 May 13
  15. 15. fitocracysocial gameificationTuesday, 7 May 13
  16. 16. fitocracy “points” (fuel/calories burned)levels (titles/badgets/awards)programmes (“quests”)f2f competition (“duels”)“teams” & team competitiondiscussion (“chatter”)support (“fans/cheerleading”)social gameificationTuesday, 7 May 13
  17. 17. fitocracy “points” (fuel/calories burned)levels (titles/badgets/awards)programmes (“quests”)f2f competition (“duels”)“teams” & team competitiondiscussion (“chatter”)support (“fans/cheerleading”)social gameificationFitbit, Nike+, Zeo, Traineo, dailyburn, earnedit, FitFiend,FitByFun, FitLink, ExtraPounds, SparkPeopleTuesday, 7 May 13
  18. 18. support networksTuesday, 7 May 13
  19. 19. support networks24/7 accessPeer support and counseling through discussionforumsProfessional support (BWW staff)“Full engagement, safety and anonymity of allmembers”Requires prescriptionCollective sensemaking through crowdsourced reportsof treatments and experiences and insightFree to allNon-anonymous, non-professionally staffedTuesday, 7 May 13
  20. 20. • Switch by Chip Heath & Dan Heath• Carrots and Sticks by Ian Ayres• The Tipping Point by Malclom Gladwell• Blink by Malcolm Gladwell• Drive by Daniel Pink• Sway by Ori Brafman• Nudge Richard Thaler & Cass Sunstein• Predictably Irrational by Dan Ariely• Upside of Irrationality by Dan Ariely• The Art of Game Design by Jesse Schell• Gamification by Design by Gabe Zichermann• Reality is Broken by Jane McGonigal• Rock Paper Scissors by Len Fisher• Immunity to change by Robert Kegan• Cognitive Surplus by Clay Shirky• The Wisdom of Crowds by James Surowiecki• Descartes Error by Antonio Damasio• The Paradox of Choice by Barry Schwartz• How We Decide by Jonah Lehrer• Dont Shoot The Dog by Karen Pryor• The Social Animal by David Brooks• Punished by Rewards by Alfie KohnThomas Goetzexecutive director of WIREDPublic Health at UC BerkeleyKevin KellyExecutive editor of WIREDEditor of Whole Earth Cataloguehttp://quantifiedself.comTuesday, 7 May 13
  21. 21. Framingham Heart Study1948-ongoing , 5,208 adult subjectsMuch of the now-common knowledge concerning heart disease,such as the effects of diet, exercise, and common medicationssuch as aspirin, is based on this longitudinal study.1000+ medical papersHigh Blood Pressure / Hypertension not healthyGenetic risk factors identifiedBehavioural risk factors (e.g., cigarette smoking) identifiedGender-specific risk factors identifiedStanford Marshmallow Experiment1972-2012 , 600-800 participantsChina-Cornell-Oxford Nutrition StudyBusselton Health StudyImpulsive behaviour correlated with behavioural characteristicslater in life1988 "preschool children who delayed gratification longer in the self-imposeddelay paradigm, were described more than 10 years later by their parents asadolescents who were significantly more competent".prefrontal cortex / ventral striatumobesity, SAT scores, professional salaries, marital happiness ....longitudinalhealthstudiesTuesday, 7 May 13
  22. 22. challenges for longitudinal usechallengesadvantagesTuesday, 7 May 13
  23. 23. challenges for longitudinal useno longitudinal study of effects ofgameification + behavioural ints.challengesadvantagesdevice tied to provider’s silo+app ; difficult to pull data outno integration across devices;logging is an investment good (Thaler & Susstein) -costs now, benefits later; sustaining logging is difficulthigh-res, multi-dimensionaltemporal datalow-effort, “almost forgettable”not clinically validateddisagreement among units‘fuel’ ‘points’ ‘calories’increases awareness ofeveryday activitiesbridges estimation gapTuesday, 7 May 13
  24. 24. Analysis of An Online Health Social Network,Ma et al (2010) ACM International HealthInformatics107,000 User Empirical Analysis“If a user’s friend makes significant progress on weight loss, theprobability of that user’s own weight-loss success is much greaterthan a user whose friends are not making progress.”“A user’s weight loss may positively influence those separated asfar as four-degree away in the social network.”Tuesday, 7 May 13
  25. 25. “This sharing ofinformation creates amore informed andempowered patientand can lead to aradical reconfiguringof the doctor/patientrelationship.”Tuesday, 7 May 13