Leveraging Data to derive Business Intelligence

1. B U S I N E S S I N T E L L I G E N C E C R E D E N T I A L S

2. M E A S U R I N G S U C C E S S

3. A C C E L E R A T E D E S C I S I O N M A K I N G A N D D R I V E N E W
R E V E N U E S
O U R M I S S I O N

4. W E D O T H I S B Y
P R O V I D I N G D A T A D R I V E N A C T I O N A B L E I N S I G H T S

5. W H A T W E D E L I V E R
W E P R O V I D E A N A L Y T I C S
B U S I N E S S I N T E L L I G E N C E

6. O U R W O R K

7. S T E R L I T E P O W E R

8. O v e r v i e w
S t e r l i t e P o w e r w a s l o o k i n g t o r e v a m p t h e i r d i g i t a l
p r e s e n c e b y c o n n e c t i n g w i t h t h e i r r e l e v a n t
a u d i e n c e s t h r o u g h t h e w e b s i t e
O b j e c t i v e
T h e o b j e c t i v e w a s t o s p r e a d a w a r e n e s s a b o u t t h e
s e c t o r s t h a t S t e r l i t e P o w e r c a t e r e d t o w i t h
r e s p e c t t o t h e i r o f f e r i n g s .

9. A p p r o a c h
A n a l y z e d G o o g l e A n a l y t i c s
d a t a a n d H e a t m a p
S t e r l i t e P o w e r
C h a n g e d t h e w e b s i t e l a y o u t
w i t h f o c u s o n h i d d e n s e c t i o n s

10. S t e r l i t e P o w e r
O l d W e b s i t e
N e w W e b s i t e
O l d W e b s i t e
K e y n a v i g a t i o n
h i d d e n a s
d r o p d o w n s
K e y n a v i g a t i o n
u p f r o n t
A d d e d S e a r c h B a r

11. I m p a c t
N e w v i s i t o r s h a s i n c r e a s e d b y 1 0 . 9 2 %
D i g i t a l p r e s e n c e h a s j u m p e d s i n c e w e b s i t e
r e v a m p

12. I m p a c t
S t r u c t u r a l c h a n g e s i n m e n u a n d s e c t i o n s l e d
t o i n c r e a s e i n p a g e d e p t h
Page Depth Sep 3, 2016 - Dec
31, 2017
Jan 1, 2018 - Apr 30,
2019
One Page 22.7% 17.1%
Up to Three Pages 26.2% 24.7%
More Than Three Pages 51.1% 58.1%
D u e t o t h e r e s p o n s i v e n a t u r e o f t h e s i t e ,
e n g a g e m e n t i n c r e a s e d o n a l l d e v i c e c a t e g o r y

13. 1,32,630 sessions, 54.12% bounce Rate Sep 3, 2016 - Dec 31, 2017
1,29,464 sessions, 39.89% bounce rate Jan 1, 2018 - Apr 30, 2019
B o u n c e r a t e o f H o m e p a g e
d e c r e a s e d b y 2 6 . 3 0 % a n d
n o t e d 4 . 4 1 % i n c r e a s e i n
v i s i t f r o m h o m e p a g e t o
c a r e e r p a g e
I m p a c t

14. A M F I – A s s o c i a t i o n o f M u t u a l F u n d s i n I n d i a

15. O v e r v i e w
A M F I i s a n o d a l a s s o c i a t i o n o f m u t u a l f u n d s a c r o s s
I n d i a . A M F I p r o v i d e s u s e f u l k n o w l e d g e a n d i n s i g h t s
r e g a r d i n g m u t u a l f u n d s a n d i n v e s t m e n t s .
O b j e c t i v e
To e d u c a t e a n d s p r e a d a w a r e n e s s a b o u t t h e
i m p o r t a n c e o f m u t u a l f u n d s a m o n g s t t h e a u d i e n c e

16. A p p r o a c h
W e d i d t e x t m i n i n g o n v a r i o u s d i g i t a l p l a t f o r m s l i k e S o c i a l M e d i a , W e b s i t e S e a r c h ,
S e a r c h E n g i n e , w h i c h g o t u s m o s t f r e q u e n t l y u s e d k e y w o r d s a n d p h r a s e s , w h i c h h e l p e d u s
i n c o n s t r u c t i n g n e w a n d u s e f u l c o n t e n t
Te x t M i n i n g K e y w o r d s /
P h r a s e s
U s e f u l
C o n t e n t
To o l s U s e d

17. I m p a c t
2 9 M i l l i o n
a r t i c l e v i e w s
1 5 0 +
A r t i c l e s
g e n e r a t e d

19. O v e r v i e w
M e t s o O y j i s a F i n n i s h i n d u s t r i a l m a c h i n e r y
c o m p a n y f o c u s i n g o n p r o v i d i n g t e c h n o l o g y a n d
s e r v i c e s f o r m i n i n g , a g g r e g a t e s , a n d o i l a n d g a s ,
r e c y c l i n g , p u l p a n d p a p e r a n d o t h e r p r o c e s s
i n d u s t r i e s .
O b j e c t i v e
To c a p t u r e t h e e n t i r e u s e r j o u r n e y i n o n e
i n t e r a c t i v e d a s h b o a r d f o r e f f e c t i v e d e c i s i o n
m a k i n g .

20. A p p r o a c h
P o w e r B I i n t e g r a t i o n w i t h G o o g l e a n a l y t i c s a n d S a l e s f o r c e
W e u s e d P o w e r B I a s i t h a s t h e c a p a b i l i t y t o i n t e g r a t e d a t a f r o m b o t h G o o g l e a n a l y t i c s
a n d S a l e s f o r c e u s i n g A P I c o n n e c t o r s
B y d o i n g t h i s w e w e r e a b l e t o t r a c k t h e u s e r j o u r n e y f r o m t h e l a n d i n g p a g e i n g o o g l e
a n a l y t i c s t i l l l e a d s t a t u s i n a n d r e v e n u e g e n e r a t i o n i n s a l e s f o r c e .

21. I m p a c t
B e f o r e
S a l e s f o r c e
( Pa r d o t )
G o o g l e
A n a l y t i c s

22. I m p a c t
A f t e r
W i t h t h i s n e w
i n t e g r a t e d d a s h b o a r d
i t w a s v e r y m u c h
e a s i e r f o r t h e t o p
l e v e l m a n a g e m e n t t o
r e v i e w t h e
p e r f o r m a n c e a n d t a k e
a p p r o p r i a t e d e c i s i o n s .

23. H O W W E D E L I V E R

24. A l l S t a r t s W i t h C a p t u r i n g R i g h t D a t a
A u d i t
M e a s u r e m e n t
F r a m e w o r k
Tr a c k i n g
S e t u p
D a t a
V i s u a l i z a t i o n
R e v i s i o n s
Te s t D a t a
C a p t u r e
B u s i n e s s
G o a l s O p t i m i z a t i o n

25. D e f i n i n g M e t r i c s a n d G o a l s
SUCCESS
FACTORS
Impressions
CTR
Bounce rate
Visits to website
Impressions
CTR
Bounce Rate
Time on site
Engagement on
website elements
Impressions
CTR
Bounce Rate
Time on site
Engagement on
website elements
Visits from
Remarketing
Visits from Paid
Social
Clicks to buy now
Impressions
Email open rate
CTR
Social Media
Mentions
Additional sales
Shares
O U T C O M E
L E A R N
about your brand and
offering
V I S I T
your brand’s websites
and/or retail shops
C O N S I D E R
buying from you
B U Y
from your brand
R E C O M M E N D
your brand
P A T H T O
C O N V E R S I O N
Our Target
Audience is
passive about
your brand and
the category
Our Target Audience
is stimulated to
action through an
event or decision to
buy/switch
Our Target Audience
evaluates possible
brands and choices
Our Target Audience
makes a purchase
Our Customers use
the product, share
their experiences
and recommend
your brand
S E E T H I N K D O E N G A G E
AWARENESS CONSIDERATION PREFERENCE PURCHASE USAGE | ADVOCACY

26. D a t a V i s u a l i z a t i o n

27. R E A C H U S

28. O U R L E A D E R S H I P
SANJAY MEHTA
Joint CEO
HAREESH
TIBREWALA
Joint CEO
MIHIR
KARKARE
Vice President
AMEY NARVEKAR
Senior Manager Analytics
ANIKET KADAM
Data Analyst
B U S I N E S S I N T E L I G E N C E T E A M

29. T I K K A W O R L D W I D E A V V A T A R S A K O L I M I T E D B O O T S P H A R M A C Y
O U T U K U M P U
G R O U P
E N F U C E E X I D E B A T T E R I E S A M F I M K U
V E R I S I G NM E T S OY A M A H A M O T O R SG R E E N L A M L A M I N A T E S
F E W O F O U R C L I E N T S

30. T O O L S U S E D

31. L e t ’ s A c c e l e r a t e