What success looks like in social media TripAdvisor

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Mark Frary

One of the WTM Travel Perspective sessions at WTM 2013

Travel Technology Business

MAKING THE MOST OF TRIPADVISOR®
Chad Shiver, DMO Team, TripAdvisor

34 Sites Worldwide in 21
Languages

@socialtrav #WTMTP13

Improving Your Presence on
TripAdvisor
Register with the Management Centre
Encourage reviews
Write management responses
Manage your listing

Participate in the Forums and Traveler Articles
@socialtrav #WTMTP13

Upload Photos

Include
Amenities

Use our widgets

@socialtrav #WTMTP13

• Over 98% of Forum posts are replied
to in under 24 hours.
• Engage future visitors and present
the best and most accurate info for
your destination

@socialtrav #WTMTP13

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What success looks like in social media TripAdvisor

1. MAKING THE MOST OF TRIPADVISOR® Chad Shiver, DMO Team, TripAdvisor

2. @socialtrav #WTMTP13

3. 34 Sites Worldwide in 21 Languages @socialtrav #WTMTP13

4. @socialtrav #WTMTP13

5. Improving Your Presence on TripAdvisor Register with the Management Centre Encourage reviews Write management responses Manage your listing Participate in the Forums and Traveler Articles @socialtrav #WTMTP13

6. @socialtrav #WTMTP13

7. @socialtrav #WTMTP13

8. @socialtrav #WTMTP13

9. @socialtrav #WTMTP13

10. @socialtrav #WTMTP13

11. @socialtrav #WTMTP13

12. Upload Photos Include Amenities Use our widgets @socialtrav #WTMTP13

13. • Over 98% of Forum posts are replied to in under 24 hours. • Engage future visitors and present the best and most accurate info for your destination @socialtrav #WTMTP13

14. Unique Content @socialtrav #WTMTP13

15. @socialtrav #WTMTP13

16. Thanks to our partners