The five minute pitch from one of the five travel start-ups that contested WTM Fresh at the WTM Travel Perspective sessions

2. Looking for a UK getaway?

3. Want to stay somewhere like this?

4. Think you need to spend hours
searching or a small fortune?
Not so.
handpicks the UK’s
most luxurious and high quality
hotels, B&Bs, inns and cottages

5. That don’t cost the earth…
£xxx
From £120 per night
From £125 per night
From £35 per night
From £95 per night

6. We choose where to stay by….
• Personal recommendation
• Price
Source: VisitBritain.org

7. Existing sites are either:
• Mass market aggregators
• High end curator sites

8. The Escape List solves these
problems in one go:
For consumers
For hotels
A reliable database of affordable
luxury hotels
A guarantee that all hotels have at
least one room for under £150/night
Simple, image heavy site design with
external links verifying quality
Allow them to stand out & increase
social media exposure
Competitive listing fees decided on
in consultation with soft launch
hotels

9. Is the problem big enough?

10. What we’ve created:
With quick links to hotels’ to navigate, image heavy site
With direct links to the hotels for booking Advisor
An easy to use, simple own websites and Triprooms

11. We make money by….
Annual listing fee
Additional extras e.g. featured slots in our
newsletters or on our homepage

12. How do we know it works?
Number of hotels
100
80
60
40
20
0
Database Growth
3500
3000
2500
2000
1500
1000
500
0

13. And what the press say?

14. Our plans…

15. www.theescapelist.com

16. www.theescapelist.com/competitions