Blogging
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Why blog, how to get started, how to succeed in blogging,
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Blogging
- 1. Where New Media Marketing Meets Tradition Blogging The Tools You Need to Succeed Wave Marketing: Proprietary and Confidential
- 2. There are over 200 MILLION blogs in existence
- 3. 77% of Internet users read blogs* *Universal McCann
- 4. Part-Timers, Pros, and Self-Employed Bloggers are blogging more than ever, while Hobbyists are blogging somewhat less. 15% of Bloggers spend 10 or more hours each week blogging. 1:5 Bloggers report updating on a daily basis. The most common rate of updating is 2-3 times per week.
- 5. 70% of all respondents say that personal satisfaction is a way they measure the success of their blog. 61% say they blog in order to supplement their income. 53% of professional Bloggers are interested in attracting new clients from blogging. 57% say that their future plans include blogging even more (including 74% of 18-24 year olds).
- 10. R-E-S-P-E-C-T
- 12. Sharing
- 16. Maintenance
- 20. News You Can Use
- 29. Steps to Blogging Pick a topic Build Relation- ships Share Drive Traffic Be patient
Editor's Notes
- Pick a topic that’s uniquely you Focus in on an area of expertise What is your passion? Where do you want to go in life? What is your experience?
- How broad – or narrow – to go? Too broad: real estate Narrow: real estate agency in Hampton Roads that love dogs at work Just right: real estate companies that focus on relocations If you’re building a personal blog to build a reputation: Ideal topic is broad enough to be interesting But focused enough so you’re the best at something E.g. Chocolate connoisseur E.g. Real estate agent who specializes in historic homes
- Stand for something real Don’t forget it’s easy to start But: Hard to maintain
- RESPECT Give your audience respect Respect their time (be concise) Respect their intelligence (discuss what’s important to them) Respect their views (engage them in dialogue) Respect them by going above and beyond: Giveaways, offers, specials
- Build real relationships Links, blog rolls, link posts Actively participate on other blogs Do other bloggers favors Share opportunities
- Make It Easy to Spread the Word 2 options: Spread the word yourself Have your fans spread the word for you RSS Email newsletter Distribution through bookmarking sites
- How to I drive traffic to my blog? Guest blog Build your social network presence Participate on other social websites
- Be patient Overnight success is rare Community takes a long time to build Create a ‘shared passion’ Community isn’t something you do, it something that happens
- Blog because you WANT to
- More = more Create a blog schedule Blog in advance Consecutive days builds traction
- Content: Variety – mix feature length and short Mix timely with timeless Mix text with video Mix positive with negative Mix personal with professional Don’t over think it
- Think Like a News Editor Be Newsworthy Timing (people don’t want ‘old news’) Significance How many people does the story affect? Proximity The closer to the story, the more interested people will be Not just geography Relatability Prominence When/if possible, write about well known personalities Human Interest Appeal to emotion Personal stories Profiles
- News You Can Use How to’s Lists
- Imagery: Include images in EVERY post http://www.flickr.com/creativecommons http://shutterstock.com Video
- Utility: Don’t ramble – be helpful Provide value Create tools “How to’s” Top tips
- Gravity: Build an anchor Create a ‘series’ you write routinely
- Humanize: Tell stories Be yourself Be real and authentic
- Community Facilitate a conversation Ask questions Ask for feedback Connect Ask for help
- Virality Become a GREAT headline writer 120 characters or less Challenge wisdom Numbers/lists Unexpected, action words Keywords
- SEO Remember your keywords Pick good terms and incorporate them in URLs, headlines and sub-headlines
- Reputation and Extensibility For every hour you spend on your own blog, spend 3 reading and commenting on other blogs Being first helps Repackage your work: ebooks, newsletters