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Have you ever wondered why your horoscope can predict your future, or what motivates people to report false information on a survey? These phenomena can be explained by everyday biases that can drastically impact user research studies. This introduction to bias in user research describes a number of biases we encounter in everyday life, and explains their impact in a user experience study.
Senior Experience Researcher, Leah Samuelson, will help identify common biases, explain where they arise in user testing, and note best practices for avoiding them to get the most accurate data.