WHAT IS IT?
With consumers demanding a more seamless and cohesive buying journey, brands explored integrating the new commerce
options being developed by the social networks. As a result, social media is shifting from merely being an inspiration or
education channel to a full storefront experience.
Percentage of people who are influenced
by digital content when shopping
Percentage of people bought a
product online after discovering it
on social media
Percentage of merchants who use
social medial to generate sales
Deloitte; Kleiner Perkins; Big Commerce.