AR FILTER: WHICH CHARACTER ARE YOU?
Instagram and Facebook Stories were taken over by
filters in December as users raced to find out which
Disney, Pokemon, or Harry Potter charter they were.
Although created by users and not brands in this
instance, this phenomena clearly outlines the potential
of augmented reality lens in brand campaigns as a way
of getting consumers to further engage with
There is a huge opportunity for clever brands to couple
AI and personal data to create highly personalised
experiences that people will want to share.