VIRTUAL INFLUENCE: LIL MIQUELA
Samsung partnered with well-known virtual influencer, Miquela
Sousa (Lil Miquela), bringing her onboard for the new Galaxy
S10 launch. They also featured her alongside, Steve Aoki, Millie
Bobby Brown and Ninja for a video in their #DoWhatYouCant
Miquela, who has 1.6 million followers on IG, shared her
Instagram secrets through a written interview on the Samsung
site. She also posted product endorsements with the Galaxy S10
images on her Instagram.
Virtual influencers represent a need for people to express
themselves and are a unique representation their true selves. As
they gain popularity more brands will likely jump on board to
leverage their lower risk round the clock efficiencies.