WHAT’S GOING TO HAPPEN NEXT?
• The platform's walled ecosystems will get even higher as social content becomes shoppable microsites. This could lead to the
proliferation of 'dark websites' that are just a warehouse of items available for purchase through APIs.
• There will be a boom in influencer affiliate marketing through social as their sales figures become more trackable and transparent.
• Fuelled by improvements in augmented reality and camera detection technologies the distance between inspiration and
purchase will continue to shorten upending the path to purchase funnel. Everything we see will be instantly shoppable both on
and offline wherever we are in the world.
• Personalised marketing will get more personal as social media platforms track previous purchases and begin to recommend the
• Social platform's digital wallets will open the internet up to the 'unbanked’.