OMNICHANNEL COMMERCE: OASIS
Oasis has built a complete omni-channel experience that
extends through their social channels.
On Instagram, they feature tagged products that link
directly to optimised product pages and their profile
features a link to their mobile optimised Instagram store.
Most impressively, when users login, the product stays in
their cart, regardless of what device they use. Customers
even have the option to "Find in Store," allowing
customers to find the product they've identified online in
their nearest store to try on or pick up.
To complete the experience, in-store shop assistants will
offer advice based on user’s online preferences and
history with the brand.