Behavioral Science is a discipline which has taken the marketing industry by storm in recent years, shining a new light on individual motivations and psychology of buying. In this webinar, we will explore many of the myths surrounding buying behavior in both B2B and B2C environments.

1. Powered by
What’s Next:
Insights &
Buyer Behavior

2. Welcome
Thomas Crampton
Consulting Principal,
Marketing Transformation
Ogilvy Consulting
Rory Sutherland
Vice Chairman, UK
Ogilvy

3. Tell us
where you
are dialing in
from!
What’s the weather
like in your city?

4. On Innervation

5. 5

6. 6
Insert Airplane clip

7. The science of
knowing what
economists are
wrong about.

8. David Rock's SCARF model
● Status
● Certainty
● Autonomy
● Relatedness
● Fairness

9. 9
Insert Two
Monkeys Clip

10. David Rock's SCARF model
● Status
● Certainty
● Autonomy
● Relatedness
● Fairness

11. 11

12. 1
Our job:
Insert McGurk clip.

13. June 6, 2018
The most interesting thing about marketing is
the very thing that science and logic try to remove.
13

14. June 6, 2018 14
1. The bus to the terminal
2. London housing
3. The Craven formulation
4. "No-one ever got fired...."
Context:

15. 15
Insert McGurk clip

16. 16

17. 17
Insert Shreddies
Clip

18. Even money is not money.

19. June 6, 2018 1

20. 20

21. 21

22. 22

23. 23

24. 24

26. 26

27. If there were a
logical answer,
we would have
already found it.

28. 28

29. 29

30. 30

31. One distinction.

32. 32

33. 33

34. 34

35. 35

36. 36

37. 37

39. Kelly the dolphin.

40. 40

41. 41
Could this be true?

42. 42
1.It could.

43. Click to add text
Thank you.

44. Questions?
Thomas Crampton
Consulting Principal,
Marketing Transformation
Ogilvy Consulting
Rory Sutherland
Vice Chairman, UK
Ogilvy

45. Powered by
Thank you