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Why Social Media Travels Well
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Digital Natives Digital Immigrants
Age of population in millions; China in 2009. Source: U. S. Census Bureau, Internationa...

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Increasingly engaged digital immigrants
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Using Social Media Strategically
Popular Products and Services
Backstage Pass:
activating a fan network via
a application-...

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Using Social Media Strategically Popular Ogilvy on: Travel and Social Media

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Using Social Media Strategically
Popular Products and Services
Backstage Pass:
activating a fan network via
a application-based content
& promotion delivery
network
Conversation Amplifier:
aggregating relevant cgm in a
branded application with full
CMS functions
Blog Plus:
the best social platform to
launch client blogs and sites
based upon a modular and
open platform
Social Media Release:
optimized to share rich
digital content with
bloggers and journalists
Crisis Preparation:
strategy with active
monitoring and “dark
site” ready for launch
Social Media Belts:
training program to develop
understanding and ramp up
Social Media Teams

Using Social Media Strategically
Popular Products and Services
Backstage Pass:
activating a fan network via
a application-based content
& promotion delivery
network
Conversation Amplifier:
aggregating relevant cgm in a
branded application with full
CMS functions
Blog Plus:
the best social platform to
launch client blogs and sites
based upon a modular and
open platform
Social Media Release:
optimized to share rich
digital content with
bloggers and journalists
Crisis Preparation:
strategy with active
monitoring and “dark
site” ready for launch
Social Media Belts:
training program to develop
understanding and ramp up
Social Media Teams

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