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Using Social Media Strategically Listening Ogilvy on: Travel and Social Media

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Using Social Media Strategically
Listening Programs
Listening Post: By creating the right conversation criteria, we can use technology to collect
and sort all of the relevant conversations across blogs, forums, Twitter, social networks and
review sites. Our strategists apply insight and recommended action to every report
Listening Post powered by Radian6: This is our fastest , keyword-driven platform
that collects social Web mentions across multiple global markets. Ideal for
benchmarking measurement, informing strategy and rapid response to consumer
generated media
Listening Post powered by Crimson Hexagon: Our CH-based platform is great
for following and reporting sentiment and opinion. It is one of the few platforms on
the market that can provide superior automated opinion reporting. Ideal for
benchmarking measurement and informing strategy
Listening Post powered by Visible Technologies: A more comprehensive
solution to enterprise-level cgm monitoring and response, our VT-based solution is
great for operationalizing large organizations to engage with bloggers on a daily
basis. Ideal for benchmarking measurement, informing strategy and rapid response
to consumer generated media at a large scale

Using Social Media Strategically
Listening Programs
Listening Post: By creating the right conversation criteria, we can use technology to collect
and sort all of the relevant conversations across blogs, forums, Twitter, social networks and
review sites. Our strategists apply insight and recommended action to every report
Listening Post powered by Radian6: This is our fastest , keyword-driven platform
that collects social Web mentions across multiple global markets. Ideal for
benchmarking measurement, informing strategy and rapid response to consumer
generated media
Listening Post powered by Crimson Hexagon: Our CH-based platform is great
for following and reporting sentiment and opinion. It is one of the few platforms on
the market that can provide superior automated opinion reporting. Ideal for
benchmarking measurement and informing strategy
Listening Post powered by Visible Technologies: A more comprehensive
solution to enterprise-level cgm monitoring and response, our VT-based solution is
great for operationalizing large organizations to engage with bloggers on a daily
basis. Ideal for benchmarking measurement, informing strategy and rapid response
to consumer generated media at a large scale

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