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What is Influence? •!Engages others Ogilvy on: Travel and Social Media

What is Influence? •!Engages others Ogilvy on: Travel and Social Media

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What is Influence?


•!Engages others in conversation

•!Inspires others to continue the conversation and to expand
the circle of engagement

•!Participates consistently to maintain a timely conversation

•!Is seen as credible by his or her audience to speak about the
issue at hand

•!Compels others to want to hear what he or she will say next

•!Creates content that is “remarkable” or worth remarking on

What is Influence?


•!Engages others in conversation

•!Inspires others to continue the conversation and to expand
the circle of engagement

•!Participates consistently to maintain a timely conversation

•!Is seen as credible by his or her audience to speak about the
issue at hand

•!Compels others to want to hear what he or she will say next

•!Creates content that is “remarkable” or worth remarking on

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